Customer Loyalty by Anthony Ekanem - Books

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Customer Loyalty

By Anthony Ekanem Industries & Professions 15/06/2016

Customer loyalty is the single most important element to retain within a business relationship. A lot of positive elements can be derived from a well-established loyal customer base. Huge amounts of money is periodically allocated to advertising, primarily to garner a bigger market share of consumers, but with the existence of a loyal customer base, these expenses can be channeled towards other better and more beneficial areas.