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Guidare il cambiamento

Guidare il cambiamento

By John P. Kotter Management & Leadership 12/05/2022

La bolla delle dot-com, gli scandali finanziari, le crisi politiche, economiche, climatiche e sanitarie evidenziano senza alibi come il cambiamento, spesso improvviso, non sia un'eccezione ma la regola. Questo libro delinea un processo per guidare il cambiamento, diventato un punto di riferimento indiscusso per le organizzazioni di tutto il mondo. John P. Kotter descrive i passaggi che un'azienda deve affrontare per definire e comunicare la propria vision e per perseguire e raggiungere i propri obiettivi, sottolinea le insidie e gli errori da evitare, mostra come coinvolgere i dipendenti. In poche parole insegna a cambiare in modo efficace ed efficiente. Un'opera fondamentale, attuale oggi più che mai: una guida visionaria che fornisce gli strumenti per sostenere il difficile compito di gestire il cambiamento in ogni tipo di realtà e per ispirare le persone ad affrontare le grandi sfide del futuro.

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