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ANI Jewellers: Snowfall Promotion

ANI Jewellers: Snowfall Promotion

By Peter C. Bell Business & Personal Finance 06/02/2006

The owners of a retail jewellry store must decide whether to continue to offer a snowfall promotion that gave customers a 100 per cent cash refund for all November and December purchases if there was more than 15 centimetres of snow on the following January 7.

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