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Mass Media Effects Research

Mass Media Effects Research

By Raymond W. Preiss, Barbara Mae Gayle, Nancy Burrell, Mike Allen & Jennings Bryant Language Arts & Disciplines 29/08/2006

This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science re

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