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'Compostable' coffee adverts banned after being dubbed 'misleading'

Two coffee companies have had adverts banned for making the "misleading" suggestion that their coffee pods and bags could be composted at home.

The Advertising Standards Authority (ASA) said the ad for Lavazza's Eco Caps coffee pods, which stated that customers could achieve a "coffee shop taste in compostable capsules for your home.

Amir Nisi

Creative and experienced content writer with 6+ years of experience lazy to create unique content strategy for News5 to turn website visitors into customers.