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As if life in Gaza wasn't hard enough, there is now a heatwave - compounding the problems of minimal water, food and the basics you need to keep a family alive.
To keep your children halfway clean, when you've been displaced over and over again, forced to live under tarpaulin rammed up against your neighbours. "We suffer greatly, especially because we live in tents," says Riham Akel, who was displaced from the north and now lives in Gaza City.
"They are made of cloth and plastic that do not protect us from the heat. In addition, there is no electricity, drinking water or water for washing, no fans or air conditioning." Given Israel's planned takeover of Gaza City - and the evacuation of the 800,000 or so people now living there - it's likely she'll be forced to move again.
In Hostages Square in Tel Aviv, the crowds have swelled these past two Saturdays - almost doubling after Hamas published propaganda videos showing two of the remaining hostages starving in captivity - and now this week, Benjamin Netanyahu's decision to push ahead with full security control of the Gaza Strip. People here just want it to stop.
Yael said: "I feel like a hostage in my own country, as though no one listens to me - 80% of the citizens don't want it anymore." "When you talk about the government it's not only Gaza," says David Solomon. "They are trying to undermine the democracy in Israel, they're trying willingly to destroy the whole of Israel, they don't care just for another year or two of their survival." There are also calls for IDF soldiers to refuse to carry out Netanyahu's plan to take over Gaza City.
Another major point of contention is what many see as the failure of the International Red Cross to bring food to the hostages. Food for the Palestinians in Gaza is not much discussed, except for a small group on the fringes.
"We believe that the Israeli public is ignorant on purpose," says Gilad Melzer - holding up a sign saying "Stop Genocide" with a photo of a starving child. "Some of it wants to stay ignorant and some, the government wants to keep them ignorant of what is going on in Gaza and they're ignorant as well of what is going on in the occupied territories." Read more:UK condemns Israel's new operation in GazaWhy IDF likely faces an impossible taskLife and colour stripped from bustling port city Benjamin Netanyahu seems to have made up his mind, though.
He will ramp up the fight, despite international outcry, despite the opposition of his military leadership and despite the tens of thousands who rally each week in Hostages Square, hoping someone in government will bother to listen. There is a sense of hopelessness here - that the solidarity of numbers still makes so little difference..