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BBC pins hopes for culture shift on mugs and lanyards

The BBC is hoping that 10,000 pin badges, 7,000 mugs and 6,000 lanyards will cement a cultural change in staff behaviour in the wake of recent scandals.

A Freedom of Information request by Sky News has revealed that more than £61,000 has been spent on accessories as part of a new "Call It Out" campaign. The initiative aims to "encourage open feedback, celebrate positive behaviour and deal promptly with concerns.

Amir Nisi

Creative and experienced content writer with 6+ years of experience lazy to create unique content strategy for News5 to turn website visitors into customers.