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Ben & Jerry's' boss would give back money for brand independence amid 'silencing' claim
The co-founders of the Ben & Jerry's ice cream brand are demanding the brand be given its independence back amid a long-running row with its current UK owner.
Ben Cohen and Jerry Greenfield have written an open letter demanding that it be "released" from its parent firm. Mr Cohen told Sky News he would give back the money he received in the sale of the business to Unilever in 2000 if it meant the brand could be independent.
Ben & Jerry's is set to spin off all its ice cream brands under The Magnum Ice Cream Company (TMICC) name in a deal set to be fully completed before the end of the year. "You're saying, would I give it back? Absolutely.
If we could still have Ben and Jerry's independent, any day.
Amir Nisi
Creative and experienced content writer with 6+ years of experience lazy to create unique content strategy for News5 to turn website visitors into customers.
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