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How TOWIE and Love Island star went from 'loser' to Gen Z influencer spreading word of God
"I remember when I was in school I would tell people I believed in God and they would be like 'you're a loser'.
Now I couldn't be prouder, it's becoming more normal." Love Island and TOWIE star Matilda Draper isn't your average Christian evangelist - but the 25-year-old is one of a growing number of young influencers spreading the word of God online. "There's so much bad in the world, there's so much negativity that you see online," she says.
"The stuff we fill our brain with - it doesn't have any substance and I do think that people are yearning for purpose and fulfilment". A recent YouGov study found that Gen Z believe in a higher power more than any other generation, with data showing there has been a rise in the religiosity and church attendance among young people.
Their levels of faith now even surpass the 65+ age group. Dr Edward David, a lecturer at King's College London, researched the religious behaviours of young people and attributes the increase - in part - to social media.
"Priests and clerics are telling researchers that they are seeing an influx of young people knocking on their doors because they have encountered a religious idea on Instagram," says Dr David. "A lot of young people are learning about religion for the very first time via social media.
They might see a 30-second video and then they are hungry for more," he adds. He also says Generation Z have got the "short end of the economic and social stick.
Amir Nisi
Creative and experienced content writer with 6+ years of experience lazy to create unique content strategy for News5 to turn website visitors into customers.
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