Why do some books attract readers while others don’t? What are the essential qualities of an irresistible read, a story people can't wait to start? And what’s the secret to attracting a literary agent or publishing deal? The answer to all three questions is: Premise. A powerful premise is what separates ordinary novels from bestsellers. William Bernhardt explains the essential elements of breakout books, stories that reel in readers and attract serious attention. He discusses all the essential elements: originality, high stakes, believability, inescapable conflict, emotional appeal, and others. Plus, in the final chapter, Bernhardt explains how to turn your powerful premise into a winning pitch to attract agents and editors.

William Bernhardt is the bestselling author of more than thirty books, including the blockbuster Ben Kincaid novels and Nemesis: The Final Case of Eliot Ness, currently in production as an NBC miniseries. Bernhardt is also one of the most sought-after writing instructors in the nation. He is the only person to have received the Southern Writers Gold Medal Award, the Royden B. Davis Distinguished Author Award (U Penn) and the H. Louise Cobb Distinguished Author Award (OSU), which is given "in recognition of an outstanding body of work that has profoundly influenced the way in which we understand ourselves and American society at large."

The Red Sneaker Writing Center is dedicated to helping writers achieve their literary goals. What’s a red sneaker writer? A committed writer seeking useful instruction and guidance rather than obfuscation and attitude. Red sneakers get the job done and so do red sneaker writers, by paying close attention to their art and craft, committing to hard work, and never quitting. Are you a red sneaker writer? If so, this book is for you.