The Smart Indie: Copywriting by Lacy Williams - Books

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The Smart Indie: Copywriting

By Lacy Williams Language Arts & Disciplines 28/08/2017

You have an author newsletter list (big or small). But when you send an email, you don’t sell any books. Or maybe you want to run some Facebook ads. How can you break through the noise and connect with your readers?

You need to know how to write ad copy for authors.

This hands-on guide teaches these core concepts:

S - START with the end in mind >> How to create effective goals for your marketing campaigns.
M - MAKE clear targeting choices >> Readers are not one-size-fits all. Who do you want to speak to?
A - take ACTION >> How to get your readers to click.
R - discover your READER AVATAR >> Why you should know details about your readers.
T - utilize TRIGGERS >> What emotions get the most reaction out of your readers?

Learn from a USA Today bestselling author of forty-plus books to write effective ad copy that sells more books.