'My daughter took her own life after seeing self-harm content online - and it's got even worse'

TikTok and Instagram have been accused of targeting teenagers with suicide and self-harm content - at a higher rate than two years ago.

The Molly Rose Foundation - set up by Ian Russell after his 14-year-old daughter took her own life after viewing harmful content on social media - commissioned analysis of hundreds of posts on the platforms, using accounts of a 15-year-old girl based in the UK. Politics Hub: Follow latest updates The charity claimed videos recommended by algorithms on the For You pages continued to feature a "tsunami" of clips containing "suicide, self-harm and intense depression" to under-16s who have previously engaged with similar material.

One in 10 of the harmful posts had been liked at least a million times. The average number of likes was 226,000, the researchers said.

Mr Russell told Sky News the results were "horrifying" and showed online safety laws are not fit for purpose. 'This is happening on PM's watch' He said: "It is staggering that eight years after Molly's death, incredibly harmful suicide, self-harm, and depression content like she saw is still pervasive across social media.

"Ofcom's recent child safety codes do not match the sheer scale of harm being suggested to vulnerable users and ultimately do little to prevent more deaths like Molly's. "The situation has got worse rather than better, despite the actions of governments and regulators and people like me.

The report shows that if you strayed into the rabbit hole of harmful suicide self-injury content, it's almost inescapable. "For over a year, this entirely preventable harm has been happening on the prime minister's watch and where Ofcom have been timid it is time for him to be strong and bring forward strengthened, life-saving legislation without delay." After Molly's death in 2017, a coroner ruled she had been suffering from depression, and the material she had viewed online contributed to her death "in a more than minimal way".

Researchers at Bright Data looked at 300 Instagram Reels and 242 TikToks to determine if they "promoted and glorified suicide and self-harm.