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Ocado hires Atos executive to deliver partnerships boost

Ocado Group, the online grocery technology provider, is embarking on a strategic shake-up which includes the appointment of its first chief revenue officer as it tries to revive its flagging stock market valuation.

Sky News has learnt that the London-listed operator of automated retail goods warehouses will announce on Wednesday that it has recruited Nick de la Vega to the new post, with a brief to drive global sales across food and non-grocery retailers. Mr de la Vega will join Ocado Group from Atos, the specialist in digital transformation, where he was global head of sales.

Money latest: Shock over retirement age He will report to Tim Steiner, the Ocado co-founder and chief executive. Ocado Group employees were notified about his appointment on Tuesday afternoon.

His mandate will be to build new partnerships and maintain existing ones, as well as leading Ocado's global technology sales efforts in new areas such as pharmaceuticals and apparel, into which it has expanded in recent years. The company said in July that its exclusivity arrangements with a number of customers would "roll off in the majority of markets where Ocado's technology is already live.

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