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Encyclopaedia of Business Environment

Encyclopaedia of Business Environment

This Encyclopaedia contains a thorough analysis of the external influences that affect business activity Theory is backed up by a wealth of statistical data, commentary and mini case studies. this encyclopedia contains three books that are divided into themes which have a range of activities for delegates to complete, putting the training into context and relating it to their own situation and business. this volumes offer an accessible approach to subject area with a strong focus on the business rather than purely an economic context. The style is practical and case study led rather than theoretical and academic. The practical implications of the business environment, outlining the key environmental influences (economic, social legal) as an aid to developing an appreciation of business strategy at every level this Encyclopaedia is designed to cater for all student studying: an undergraduate or postgraduate module in the business environment area the new Managing in a Strategic Business Context module. A global perspective prevails throughout and student will appreciate the characteristics and prime features of the competitive economic legal political social, Technological and ecological environments and their in fluency on organizations both now and in future scenarios. these books also stresses that these elements of the environment are inter connected and offers an integrated approach.

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