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You Are Not So Smart

You Are Not So Smart

An entertaining illumination of the stupid beliefs that make us feel wise.
You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as deluded as the rest of us. But that's OK- delusions keep us sane. You Are Not So Smart is a celebration of self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework.

Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves everyday, including:
Dunbar's Number - Humans evolved to live in bands of roughly 150 individuals, the brain cannot handle more than that number. If you have more than 150 Facebook friends, they are surely not all real friends. Hindsight bias - When we learn something new, we reassure ourselves that we knew it all along. Confirmation bias - Our brains resist new ideas, instead paying attention only to findings that reinforce our preconceived notions. Brand loyalty - We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it.
Packed with interesting sidebars and quick guides on cognition and common fallacies, You Are Not So Smart is a fascinating synthesis of cutting-edge psychology research to turn our minds inside out.

Reviews
  • Con men

    The author is certainly right, about himself and his editor: “kept confident men, magicians, advertisers,” It is confidence men.

    By CHFR1776

  • Great book

    Found myself laughing many times.

    By LiciHouse

  • Great book

    This was a great book, and it got me to read and learn more about the world of psychology and the human mind.

    By Demderon

  • Excellent

    Great book. Just read it.

    By stevengary77

  • One of the best books I've read in a long time!

    I could not put this book down.. Extremely interesting and a very fast read. So much information so thoughtfully organized. Highly recommend this!

    By CamDesigns

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