Audiences And Publics by Sonia Livingstone - Books

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Audiences and Publics

By Sonia Livingstone Social Science 01/08/2005

In today’s thoroughly mass-mediated world, audiences and publics are, of course, composed of the same people. Yet social science traditionally treats them quite differently. Indeed, it is commonplace to define audiences in opposition to the public: in both popular and elite discourses, audiences are denigrated as trivial, passive, individualised, while publics are valued as active, critically engaged and politically significant.