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Managing Mobile Technologies
This book captures recent research on managing mobile technologies. It provides a handbook-style reference to professionals in different industries to help them manage the very latest technologies that have become a part of every business today.
The book reviews multiple perspectives of the challenges brought by the introduction of mobile technologies into our lives. The technical perspective covers major constructs at play; the organizational perspective reviews international cases; and the personal perspective investigates the adoption of emerging applications and their impact.
By reviewing multiple perspectives, readers will be able to adopt a tool to manage the complexities and challenges brought by the mobile technologies.
Contents: Major Constructs — Technical PerspectiveEcosystemsCultural AspectsBrand ManagementInternational Perspectives — Organizational PerspectiveCases in IndiaCases in EuropeCases in JapanCases in Germany and South AfricaAdoption of Mobile Technologies — Personal PerspectiveApplications in FoodApplications in TourismApplications DisabilitiesApplications for Public PlacesApplications to Prevent Cyber Bullying
Readership: Graduate-level researchers and professionals dealing with mobile technology, and mobile network technology research and development, and transition.Mobile Technologies;Technology Management;Innovation Management;Technology Adoption;International;Cases0Key Features:Focuses on management of mobile technologies, not just mobile technologies or not just technology management, but bothAnalysis is based on multiple perspectives rather than one perspectiveA compilation from a well respected group of international scholars
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