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The Power of Positive Selling
Good sales relationships don’t just happen.They must be nurtured and developed. From ancient trade routes to modern Internet platforms sales is one of the world’s oldest professions.. Throughout the ages, there have been as many ways to sell as there are customers who want to buy. But whether you’re a novice or seasoned sales person, no matter what your product or service there is one truth that crosses all boundaries in selling. Selling depends on a relationship. That relationship might last only a few minutes, or extend through an entire lifetime, but in order to conduct a sales transaction, there must be a relationship. The Power of Charisma authors Dan Strutzel and Traci Shoblom will show you the way.
In The Power of Positive Selling, you will:Learn to create and maintain a true connection with your customersUnderstand the sales person’s, the buyer’s, and the relationship perspectiveDetermine how to really listen to your buyerIdentify the most effective planning methodsDiscover how to handle rejectionDevelop your customer avatarPerfect what to say to price objectionsCreate an automated follow up systemRecognize the important things to know about your productRecognize opportunities to grow your relationships by solving the real problemEvery profession must change in order to keep up with the times. There’s an old saying that even if your company makes the best buggy whip, your sales people still won’t be able to sell them because no one has horse buggies anymore. We have cars. Times change. Products change. Sales is changing too. Now, more than ever, we must learn to harness The Power of Positive Selling.
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