Shopping cart
Your cart empty!
The Myth of the Garage
From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.”
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:
• Why you should never buy another mutual fund (“The Horror of Mutual Funds”)
• Why your gut may be more ethical than your brain (“In Defense of Feelings”)
• How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”)
• Why the “Next Big Thing” often isn’t (“The Future Fails Again”)
• Why you may someday pay $300 for a pair of socks (“The Inevitability of $300 Socks”)
• And 12 others . . .
Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).
More Books from Dan Heath & Chip Heath
![Pstryk. Jak zmieniać, żeby zmienić [2022] Chip Heath, Dan Heath & Anna Gralak](https://is1-ssl.mzstatic.com/image/thumb/Publication116/v4/c7/13/df/c713dfc4-9d70-4274-679e-ae754ea031ed/cover.jpg/270x270bb.jpg)
Reviews
It is genius
By MadisonisBOSS
Xshunashhushbuquhbsywysubqwhuinjvjinreinifinierfjinrenijfjndsifijnedunifniudfuineinfuhieuinfiuevindinvdenvniisdionvernoivoidfovinfdniovniodfoinvdiinvnifdnvddnoivionfniiedinivijndfiunvuinfenuidfnvjnidfniffvindvfnjifdvjnifdvijnvfdinivdfniidvfiunvnivnveifvnijfvdnijfdvdfvjinfdnirefunisrfniuvernjffdunivdfinidfviinfdinjdffieginsjosfopksfrjinfdkvjiodfivjodsiojfijodsdfjiovdsijovdsoijknkjnvdsfnkjvfnkjjknvdsnjkvkjnsdvjnodskvondsklnvkknsdnkkcnvksdksdmvnvsfnkonkfdlkmsdvmoksnkdfnklvflkndfkmvlfdvlkmfvdkmlfvdkmlvfdkdflmvvcldkdpwffkoweiofdsoijmodslkcjsdlkckljsdckjdskckomddsckmodslkcdlmksckomdscjoidsijoccsddiovoidmsisauihasugywuygasvwuadbjhdsvjknvdsjnkvkejnfbjkohiojtyoijvdkjnnjisdkcjnsdnisajincnjiddsicnucciudwhdcskqqqqwsasaeaagsgshsjsjskxskomiisjiixiisnuidinjdenifiojrefnireomfkmorekomfkremosdfkmodsfmkofdsiomdsfoidfomidsfimoeviomrveiomervomiefvnoijioiojjioiomokmoihihoijokoccccccccjcjcjcmcmmcmcmcmcmcmcmckc,,cc,mcmckdddlpdfld Ddllelr Dckccjcjjcjcjcjcjcjcjcjcjcjccjcjcjciixididkxkxsosisisissisiisisisiiiisff
By Cdmdocomd
This is a great intro to the Heath Brothers if you' re not familiar with them, and some really thought-provoking articles they are at that! Love their stuff!
By MR.ALARM
Insightful and entertaining. Made you think while making you chuckle. Highly recommended.
By HB Stucki
If you're a thinking businessperson, there are 17 articles- at least 10 or more will have you up at night thinking how this applies to your business. Highly recommend. Making this free was a stroke of marketing genius because now I want to read everything the Heath brothers are writing about!! Great job guys. You increased my happiness... by reading this, and commenting positively on it.
By macdaddygraziano