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The Growth Strategies of Hotel Chains

The Growth Strategies of Hotel Chains

By Kaye Sung Chon Industries & Professions 07/02/2006

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth?

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how

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