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The Growing Business Intelligence

The Growing Business Intelligence

By George Kofi Amoako, Mohammed Majeed, Kwame Simpe Ofori, Charles Asare & Jonas Yomboi Management & Leadership 25/11/2025

In today’s fast-paced and technologically driven society, businesses face unprecedented challenges and
opportunities. This new volume explores how the application of artificial intelligence in the fields of
management, finance, HR, hospitality, and marketing can enhance effectiveness, enabling business
professionals and marketers to develop deeper connections with clients, extract valuable insights from
large databases, and execute highly customized and personalized marketing and personnel management
strategies.

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