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Blink
From the #1 bestselling author of The Bomber Mafia, the landmark book that has revolutionized the way we understand leadership and decision making. In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work--in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"--filtering the very few factors that matter from an overwhelming number of variables.
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Reviews
Gladwell always makes me recall instances in my personal life and reflect on the outcomes, why it happened that way and how I consciously won’t let it happen again or how I will make the same solid decision.
By Chris Stax
While I appreciate the research and the important points the author makes, some of the anecdotes are repetitive. The book could have been much more condensed.
By M_Lubo
Good
By Tavowavo
Does good job explaining the difference and use case for statistical analysis and quick judgement.
By hmshector
Loved all of the stories. Gladwell is expert at drawing conclusions through storytelling. Such an enjoyable and insightful mean. I will carry these ideas with me for the rest of my life. Well done.
By Jeff prz