Strategic Leadership At Coca-Cola: The Real Thing by W. Glenn Rowe - Books

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Strategic Leadership at Coca-Cola: The Real Thing

By W. Glenn Rowe Business & Personal Finance 04/11/2008

Muhtar Kent had just been promoted to the CEO position in Coca-Cola. He was reflecting upon the past leadership of the company, in particular the success that Coca-Cola enjoyed during Robert Goizueta's leadership. The CEOs that had followed Goizueta were not able to have as positive an impact on the stock value. When his promotion was announced, Kent mentioned that he did not have immediate plans to change any management roles but that some fine-tuning might be necessary.