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Note on Retail Location

Note on Retail Location

This note is intended to elaborate on the many dimensions of retail location analysis and decisions. Location is a retail marketing decision that is typically difficult to change frequently, yet it determines access to customers, investments in building and equipment, and many operating costs such as rent, utilities and taxes. In short, it deserves careful attention. This note may be used with product 9B05A031, Note on Retail Convenience.

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