Business & Personal Finance - Books

Finance Essentials

Collated by Scott Moeller of Cass Business School, this collection brings together the informative articles a budding finance practitioner needs to operate effectively in today's corporate environment. Bringing together core finance knowledge and cutting-edge research topics in an engaging and effective way, this text is the ideal companion for all practitioners and students of finance. You will find insights into the practical applications of theory in key areas such as balance sheets and cash flow, financial regulation and compliance, funding and investment, governance and ethics, mergers and acquisitions, and operations and performance. Contributors to this collection include some of the leading experts in their respective fields: Aswath Damodaran, Harold Bierman, Jr, Andreas Jobst, Frank J. Fabozzi, Ian Bremmer, Javier Estrada, Marc J. Epstein, Henrik Cronqvist, Daud Vicary Abdullah, Meziane Lasfer, Dean Karlan, Norman Marks, Seth Armitage, and many others. In this collection you will discover: * Over 80 best-practice articles, providing the best guidance on issues ranging from risk management and capital structure optimization through to market responses to M&A transactions and general corporate governance * Over 65 checklists forming step-by-step guides to essential tasks, from hedging interest rates to calculating your total economic capital * 55 carefully selected calculations and ratios to monitor firms' financial health * A fully featured business and finance dictionary with over 5,000 definitions

Prodávat je lidské

Business & Personal Finance

Bestseller No. 1 podle: New York Times, Wall Street Journal, Washington Post „Neotřelý pohled na umění prodávat, spojující výsledky společenských věd, vlastního výzkumu a sebraných příběhů. ... Ohromně zábavné a užitečné.“ – Forbes „Silniční mapa, která nás ostatní dovede k našim vlastním prezentacím.“ – Chicago Tribune Přesvědčujete kolegy, aby přijali váš nápad? – Prodáváte. Rádi byste získali pro své podnikání investora? – Prodáváte. Přemlouváte děti, aby se učily? – Zase prodáváte. Ať jsme zaměstnanci, podnikatelé, rodiče, učitelé… trávíme naše dny snahou působit na ostatní. Přesvědčujeme, ubezpečujeme a ovlivňujeme druhé, aby se vzdali něčeho, co mají, výměnou za to, co máme my. Ať se nám to líbí nebo ne, všichni prodáváme. Tohle není jen další kniha o prodeji a pro prodejce. Autor knihy, Daniel H. Pink, předkládá nový pohled na složité umění prodeje, přičemž své poznatky opírá o četné sociologické studie a výzkumy. Svět se změnil, co dříve platilo a fungovalo, dnes neplatí nebo je přinejmenším neefektivní. Na téměř posvátném pravidle prodejců „pokaždé uzavři obchod“ a po léta uplatňovaných metodách nezůstal kámen na kameni. Vztah prodejce a zákazníka je jiný, rovnocenný. Prodejce dávno nedrží trumfy v rukou jako dřív. Jeho role při uzavírání obchodu se změnila. A Pink formuluje novou trojici zásadních vlastností, které by si měl osvojit každý, kdo to s prodejem myslí vážně. A jako správný obchodník vám autor nabízí několik užitečných „vzorků zdarma“ – soubory zcela konkrétních nástrojů, tipů, rad a cvičení, které byly pečlivě vytvořeny tak, abyste novému světu prodávání opravdu porozuměli a dosáhli úspěchu. V knize se taky dozvíte Jak neprodávat věci, ale zážitky. Jak umět plavat v oceánu odmítnutí. Co je to jednoslovný kapitál. Proč pomáhá tázací samomluva. Co je podstatou pixarské prezentace. Jaké jsou nové formy prezentace obchodních nabídek. Proč jsou důležitá tři základní pravidla improvizačního divadla. O autorovi Daniel H. Pink je americký autor pěti knih věnujících se obchodní, pracovní a manažerské tématice. Jeho knihy byly přeloženy do 33 jazyků. Píše články pro The New York Times, Harvard Business Review, Fast Company a Wired. Přednáší ve firmách a na univerzitách celého světa. V roce 2011 byl v žebříčku Thinkers50 zařazen mezi 50 nejvlivnějších myslitelů světa v oblasti managementu. Žije se svou ženou a třemi dětmi ve Washingtonu, DC. Více o knize http://melvil.cz/kniha-prodavat-je-lidske

Metody efektywnej nauki. Praktyczny podręcznik

Business & Personal Finance

Autorem poradnika, który trzymasz w ręku, jest człowiek profesjonalnie zajmujący się tematyką uczenia się. Metody skutecznego nauczania to jego pasja i praca - gromadzi je od trzydziestu lat, testuje na sobie i uczy korzystania z nich osoby w różnym wieku. Najskuteczniejsze z nich zebrał w tej książce po to, by i Tobie umożliwić zastosowanie metod, dzięki którym przyswoisz niezbędną wiedzę szybciej, przyjemniej i skuteczniej.

Scaling Up

Business & Personal Finance

Winner of the International Book Awards for General BusinessWinner of the Readers' Favorite International Book Award for Non-Fiction BusinessThis is the first major revision (2022) to Scaling Up since it was published in 2014. With over 500,000 copies in print, it's become the standard for scaling any for-purpose or for-profit organization. In Scaling Up, Harnish and his contributors share practical tools and techniques for scaling an industry dominating business while enjoying the journey. This book is written so everyone — from frontline employees to senior executives — can get aligned in contributing to the growth of the firm. Scaling Up focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash and includes a series of new One-Page tools, including the often copied One-Page Strategic Plan and Rockefeller Habits Execution Checklist & trade. More than 80,000 firms around the globe have used these tools to scale their organizations successfully. You can too!

From Information to Smart Society

Business & Personal Finance

This book presents a collection of research papers focusing on issues emerging from the interaction of information technologies and organizational systems. In particular, the individual contributions examine digital platforms and artifacts currently adopted in both the business world and society at large (people, communities, firms, governments, etc.). The topics covered include: virtual organizations, virtual communities, smart societies, smart cities, ecological sustainability, e-healthcare, e-government, and interactive policy-making (IPM).The book offers a multidisciplinary perspective on a variety of information systems topics. It is also particularly relevant to information systems practitioners such as IS managers, business managers and policy makers. The content is based on a selection of the best papers (original double-blind peer-reviewed contributions) presented at the annual conference of the Italian chapter of AIS, which was held in Milan, Italy in December 2013.

12 Months to $1 Million

Business & Personal Finance

This is the road map to a seven-figure business . . . in one year or less The word "entrepreneur" is today's favorite buzzword, and any aspiring business owner has likely encountered an overwhelming number of so-called "easy paths to success." The truth is that building a real, profitable, sustainable business requires thousands of hours of commitment, grit, and hard work. It's no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Months to $1 Million condenses the startup phase into one fast-paced year that has helped hundreds of new entrepreneurs hit the million-dollar level by using an exclusive and foolproof formula. By cutting out the noise and providing a clear and proven plan, this roadmap helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: • The Grind (Months 0-4): This step-by-step plan will help you identify a winning product idea, target customers that are guaranteed to buy, secure funding, and take your first sale within your first four months. • The Growth (Months 5 - 8): Once you're in business, you will discover how to use cheap and effective advertising strategies to get your product to at least 25 sales per day, so you can prove you have a profitable business. • The Gold (Months 9-12): It's time to establish series of products available for sale, until you are averaging at least 100 sales per day, getting you closer to the million-dollar mark every single day. Through his training sessions at Capitalism.com, Ryan Daniel Moran has helped new and experienced entrepreneurs launch scalable and sustainable online businesses. He's seen more than 100 entrepreneurs cross the seven-figure barrier, many of whom go on to sell their businesses. If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business and be in a position to call your own shots for life.

Real Project Management

Business & Personal Finance

Real Project Management takes an in-depth look at the challenges we face in running projects in today's complex and global environment. In this groundbreaking work, leading specialist Peter Taylor examines issues such as the complexity of projects, the virtual nature of projects, executive sponsoring, benefits management and international dilemmas integral to completing a project or programme on time and within budget.Supported by the experiences of project managers around the world and relevant insights from a series of surveys commissioned by the author, with examples and case studies covering the strategies they are using to future-proof their projects, and tips to help you achieve and maintain success, Real Project Management will provide you with the tools you need to boost your skills portfolio and tackle head-on the challenges that projects and programmes present. These include: making effective use of new communication tools; managing projects with virtual teams; time management and how to do more with less; finding and connecting with effective project sponsors; connecting projects with business strategy; managing a multi-generational project team, and staying in control. Real Project Management is a fast-moving, practical read that will help the reader become a real project manager- and enjoy real project success.

The Richest Man In Babylon

Business & Personal Finance

Discover the Ancient Secrets to Wealth and Financial FreedomThe Richest Man in Babylon by George S. Clason remains the time-tested guide to moneymaking that teaches you—whatever your income or financial state—how to maximize your finances to prosper and break free of debt, limitation, and fear.This new edition features an introduction by popular voice of esoteric ideas Mitch Horowitz along with Mitch’s notes and appendices that update this classic guide to encompass current issues of health insurance, revolving debt, and the “13 Rules of Good Luck” in boosting your career and money.Clason’s “Seven Cures for a Lean Purse” and “Five Laws of Gold” will work a revolution in your finances and make you a disciple of the money secrets of the ancient world.Discover: The remarkable power of saving just 10 percent of all you earn. Why you must dedicate twice as much to paying down debts as to savings. How to gain a psychological edge in budgeting. Worry-free ways to invest. How every sum you save, however small, works for you.“In an age of books that extol power and wealth,” Mitch writes in his introduction, “The Richest Man In Babylon stands out as a volume that promises financial freedom according to laying solid and simple plans, and following a few basic rules. The book’s lessons are as healthful and dynamic today as when the author first began writing his steps to wealth in 1926.”Forget all gimmicks and inflated claims—here is the classic guidebook that uses simple, timeless principles to build your prosperity.

Green IT Strategies and Applications

Business & Personal Finance

Bhuvan Unhelkar takes you on an all-encompassing voyage of environmental sustainability and Green IT. Sharing invaluable insights gained during two battle-tested decades in the information and communication technologies industry, he provides a comprehensive examination of the wide-ranging aspects of Green IT—from switching-off monitors, virtualizing data centers, and optimizing processes to bringing attitude change through training and the use of green metrics for reporting. Combining extensive research, literature review experimentation, and decades of practical consulting experience, Green IT Strategies and Applications: Using Environmental Intelligence is your complete reference for undertaking a successful Green IT transformation. The environmentally responsible business strategies described in this book include motivators and drivers, transformation phases, management of risks, measuring and reporting of carbon, compliance with the ISO14000 family of standards, and the crucial nexus between Lean and green—resulting in what can be called Environmental Intelligence. This environmentally conscious IT reference delves beyond the corporate responsibilities of organizations in a market-driven economy to demonstrate the importance of carbon management as an integral part of good business management. Increasing profits, reducing costs, applying innovations in business, adhering to government standards, process management, and the socio-cultural aspects of business are all masterfully intertwined with Green IT issues.This book is equipped with case studies from different industrial sectors, including hospital (service), packaging (product), and telecom (infrastructure). It provides a complete suite of strategies, applications, tools, and techniques that will enable you to establish company-wide environmental strategies, a green value system, and the forward thinking required to properly position your organization for the low-carbon economy on the horizon.

Rupture, vous avez disrupture?

Business & Personal Finance

Ce millénaire va vite, presque même trop vite, tout change sans arrêt. Les responsables : la révolution digitale, celle du Web 2.0 et des médias sociaux, celle de la consommation collaborative ; sans oublier le big data, les objets connectés. Hier le progrès était linéaire ... ou du moins l’imaginions-nous comme tel. Mais clairement, ce n’était que le tout début d’une exponentielle et soudain, nous nous retrouvons au point d’inflexion de la courbe – les mathématiciens pardonneront une métaphore approximative, mais il est clair que notre société subit une poussée violente. Courbe, exponentielle, accélération : ces mots évoquent plutôt la continuité ; et pourtant, nous ressentons tous peu ou prou une singulière impression de rupture ! Rupture... ou pas : telle est la question que le « think tank » Les mardis du Luxembourg s’est posée lors de ses réunions du mardi. Cette question, le groupe de réflexion se l’est très librement posée ; il en débattu ; et chacun a apporté dans cet ouvrage, son point de vue, fruit de ses réflexions et des débats critiques. Trois visions se sont dégagées, optimiste ou pessimiste selon les auteurs : • Vision plutôt historique pour les uns, parce qu’il convient de remettre l’avenir en perspective avec le passé pour mieux l’appréhender • Vision expérientielle pour les autres, parce que la réflexion doit également s’enraciner dans le vécu. • Vision philosophique pour les derniers, parce qu’à un moment, il faut bien tirer des conclusions un peu plus définitives. Rupture ... ou pas : finalement, ce sera à vous, cher lecteur, d’en juger. 02- Sommaire - Rupture, vous avez disruptureV2 Table des matières Le mot du directeur de collection Introduction - Les Mardis du Luxembourg. Doit-on encore parler d’intelligence collective ? - François Laurent La rupture du Web 2.0 La fin du village 1968 Nouvelle économie Retour à Charly Une nouvelle direction pour l’Humanité ? - Alexandre Rispal Nick Bostrom, Superintelligence, 2014 Salim Ismail, Exponential Organizations, 2014 Morpheus, The Matrix, 1999 Est-ce bien de la science-fiction ? La science-fiction : chemin vers le futur...réel ? Le réveil douloureux de Néo Lorsque l’intelligence artificielle rencontre Internet, Sarah Connor, c’est ici ? Des progrès technologiques qui changent tout ? Le code informatique, nouvelle langue universelle Intelligence artificielle Internet des objets, robots, les succès de l’année 2014 Une nouvelle compréhension du cerveau La vie éternelle ? L’exponentiel, c’est aussi pour les organisations ? Ne pas verser dans le solutionnisme Que faire ? La génération Alpha, le robotcène, le QE et les Bêta - Philippe Cahen Comment est née la génération Alpha Que nous ayons changé de génération est une évidence. La question est de savoir dans quelle génération nous sommes. Comment est né le Robotcène Comment est né le QE C’est le pari de la génération Alpha : elle a entre les mains les clés de la connaissance, reste à développer celle de l’imaginaire, de l’émotion, de l’intuition pour dominer et être la première génération motrice du Robotcène. Comment naît la génération Bêta Le monde de rupture que nous vivons et que nous allons vivre doit quitter notre vision occidentalo-centrée et considérer les principales cultures du monde. Cela relativise bien des idées reçues et nous encourage à reconsidérer le monde dans lequel nous allons vivre. Il est passionnant ! Philosophie du digital ou Philogital -...

Inspect Before You Buy

Business & Personal Finance

This book is for prospective home buyers, real estate investors, and those interested in starting their own home inspection business. Home inspections are an important step in the home-buying process. Everyone agrees that you should use a home inspection service before buying a home. Home inspectors conduct a thorough examination of your home to detect any problems before you purchase. A detailed home inspection usually takes a few hours, and you get a written report.But there are two problems: first the cost a good home inspection can cost several hundred dollars depending on the size of the house. And who has extra money when you are trying to afford a new home? Second, they are not flawless, mistakes are made. It is difficult to test everything in a house in just a couple of hours. No one will examine a house like the prospective owner. Now you can be armed with the right information and save a lot of money and time. The companion CD-ROM is not available for download with this electronic version of the book but it may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com.Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

Human Resource Management in China Revisited

Business & Personal Finance

This edited volume first considers the economic background of the recent changes in HRM in the People's Republic of China from 1978 to the present day, exploring the change from a command economy to a more market-led one. It then goes on to look at the demise of so-called 'iron rice bowl' policy once dominated by a Soviet-inspired Personnel Management model to one now characterized by possibly Japanese, as well as Western-influenced HRM, albeit with what are widely described as 'Chinese characteristics'. Finally, it concludes with a comparative analysis of the contributions in the book on China vis-a-vis an appraisal of these with the national HRM systems of Japan and South Korea. This volume was previously published as a special issue of the International Journal of Human Resource Management.

Non-Obvious 2018 Edition

Business & Personal Finance

Wall Street Journal Best Seller (2015 Edition)Gold Medal: Non-Fiction Book Awards (2018 Edition)Winner: IPPY Book Awards Silver Medal (2018 Edition) Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary’s Book Club at CES (2017 Edition) #1 AMAZON OVERALL BUSINESS BEST SELLER (2015 Edition) What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling? How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force all luxury brands to rethink their business models? What insights can the world’s quietest place and a clothing dye produced by former tobacco farmers reveal about serving enlightened consumers? The answers to these questions may not be all that obvious. And that’s exactly the point. For the past eight years, innovation expert Rohit Bhargava and his team have predicted 15 “Non-Obvious” trends each year. In this book, get a sneak peek at the proven methods exclusively taught to thousands of executives at leading brands, organizations and governments to develop unexpected solutions to critical problems. The power of non-obvious thinking can help you see what others miss, grow your business and make a bigger impact in the world. In this all-new eighth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. In total, the Non-Obvious 2018 Edition features 15 all-new trends across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 100 previously predicted trends – with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

Mobile Enterprise Transition and Management

Business & Personal Finance

Addressing the rapid evolution of global communications, this book provides step-by-step guidance on how to configure, enact, and manage the process of integrating mobile technology within an organization. The mobile enterprise transition (MET) process presented considers input from the four significant dimensions of an organization - economic, technical, process, and social - making it a well-rounded and complete process. Based on extensive research, literature review, and practical experimentation, this comprehensive text presents emerging best practices, exhaustive case studies, and examples of successful transitions. It also provides detailed references, and a glossary of key terms and commonly used acronyms.

Steve Jobs. Sztuka prezentacji. Jak świetnie wypaść przed każdą publicznością [wyd. 3, 2022]

Business & Personal Finance

Klucz do sukcesu to umiejętność przekonania innych do siebie.Nikt nie potrafił tak oczarować publiczności, jak Steve Jobs podczas swych legendarnych prezentacji.Ta książka pokaże wam, jak być równie skutecznym jak on.Poznaj sekrety technik, jakie szef Apple’a stosował, by porwać każdą widownię. Jak tworzyć zapadające w pamięć twitterowe nagłówki? Jakie błędy popełniamy najczęściej przy tworzeniu slajdów? Jak długo powinna trwać idealna prezentacja? Jak się ubrać i do czego może się przydać szklanka wody?Steve Jobs. Sztuka prezentacji to lektura obowiązkowa dla każdego, kto występuje publicznie – od nauczyciela przez PR-owca aż do szefa firmy.

Boards That Dare

Business & Personal Finance

Boards That Dare offers actionable solutions to help board directors, chairs and CEOs move away from outmoded thinking and practices. THE CHALLENGE Corporate boards as fiduciaries are responsible for delivering maximum value and the highest standards of care. The persistent misconception that boards should be driven primarily by shareholder value will soon be an outdated one, and boards that continue to apply narrow interpretations of value and care are unlikely to survive. THE OPPORTUNITY This book reveals a future-proofing opportunity for courageous boards to redefine value and care for employees, consumers, communities, society, the environment, and shareholders. There is no point in trying to reframe value and care for a wider range of audiences if boards don't have the right capabilities and attitudes themselves. THE SOLUTION Boards that Dare invites boards to challenge shortcomings in their own ability, understanding and courage. The book shows how boards embracing this new kind of broadened fiduciary dynamism will become future-proof and realize sustained shareholder value as an output. THE RESEARCH Based on the authors' first-hand experiences, as well as their own research and interviews with board members and chairs of international private, public and not-for-profit organizations, this highly practical and cutting-edge book delivers the necessary solutions on how to future-proof today's boards.

The First-Time Manager

Business & Personal Finance

What's a rookie manager to do? Faced with new responsibilities, and in need of quick, dependable guidance, novice managers can't afford to learn by trial and error. The First-Time Manager is the answer, dispensing the bottom-line wisdom they need to succeed. A true management classic, the book covers essential topics such as hiring and firing, leadership, motivation, managing time, dealing with superiors, and much more. Written in an inviting and accessible style, the revised sixth edition includes new material on increasing employee engagement, encouraging innovation and initiative, helping team members optimize their talents, improving outcomes, and distinguishing oneself as a leader. Packed with immediately usable insight on everything from building a team environment to conducting performance appraisals, The First-Time Manager remains the ultimate guide for anyone starting his or her career in management.

From Political Economy to Economics

Business & Personal Finance

Economics has become a monolithic science, variously described as formalistic and autistic with neoclassical orthodoxy reigning supreme. So argue Dimitris Milonakis and Ben Fine in this new major work of critical recollection. The authors show how economics was once rich, diverse, multidimensional and pluralistic, and unravel the processes that lead to orthodoxy’s current predicament. The book details how political economy became economics through the desocialisation and the dehistoricisation of the dismal science, accompanied by the separation of economics from the other social sciences, especially economic history and sociology. It is argued that recent attempts from within economics to address the social and the historical have failed to acknowledge long standing debates amongst economists, historians and other social scientists. This has resulted in an impoverished historical and social content within mainstream economics.The book ranges over the shifting role of the historical and the social in economic theory, the shifting boundaries between the economic and the non-economic, all within a methodological context. Schools of thought and individuals, that have been neglected or marginalised, are treated in full, including classical political economy and Marx, the German and British historical schools, American institutionalism, Weber and Schumpeter and their programme of Socialökonomik, and the Austrian school. At the same time, developments within the mainstream tradition from marginalism through Marshall and Keynes to general equilibrium theory are also scrutinised, and the clashes between the various camps from the famous Methodenstreit to the fierce debates of the 1930s and beyond brought to the fore. The prime rationale underpinning this account drawn from the past is to put the case for political economy back on the agenda. This is done by treating economics as a social science once again, rather than as a positive science, as has been the inclination since the time of Jevons and Walras. It involves transcending the boundaries of the social sciences, but in a particular way that is in exactly the opposite direction now being taken by "economics imperialism". Drawing on the rich traditions of the past, the reintroduction and full incorporation of the social and the historical into the main corpus of political economy will be possible in the future.

Advances in Physical, Social & Occupational Ergonomics

Business & Personal Finance

This book reports on cutting-edge findings and developments in physical, social and occupational ergonomics. It covers a broad spectrum of studies and evaluation procedures concerning physical and mental workload, work posture and ergonomic risk. Further, it reports on significant advances in the design of services and systems, including those addressing special populations, for purposes such as health, safety and education, and discusses solutions for a better and safer integration of humans, automated systems and digital technologies. The book also analyzes the impact of culture on people’s cognition and behavior, providing readers with timely insights into theories on cross-cultural decision-making, and their diverse applications for a number of purposes in businesses and societies. Based on three AHFE 2020 conferences (the AHFE 2020 Virtual Conference on Physical Ergonomics and Human Factors, the AHFE 2020 Virtual Conference on Social & Occupational Ergonomics, and the AHFE 2020 Virtual Conference on Cross-Cultural Decision Making), it provides readers with a comprehensive overview of the current challenges in physical, social and occupational ergonomics, including those imposed by technological developments, highlights key connections between them, and puts forward optimization strategies for sociotechnical systems, including their organizational structures, policies and processes.

Persuasion in Your Life

Business & Personal Finance

Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.Through its use of rhetoric, psychology, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers without being overwhelmed. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, and also provides expanded coverage of persuasion in social movements and social advocacy. This new edition pays greater attention throughout to ethical considerations and includes discussions of artificial intelligence, robotics, data analytics, and new forms of social media.This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication.Online resources include an instructor’s manual, test bank, PowerPoint slides and glossary. They are available at www.routledge.com/9781003863076.

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