Business & Personal Finance - Books

HBR's 10 Must Reads on Technology and Strategy Collection (7 Books)

Are analytics and technology a strategic part of your business?Artificial intelligence, platforms, algorithms, machine learning. Most business leaders know the value in advanced technologies. But how do you embed them into your business—and make them a key part of your strategy? HBR's 10 Must Reads Technology and Strategy Collection features innovative ideas to help you understand what new technologies offer, decide what business models are best for your business, and move forward with new innovations. Included in this seven-book set are:HBR's 10 Must Reads on AI, Analytics, and the New Machine AgeHBR's 10 Must Reads on Business Model InnovationHBR's 10 Must Reads on Platforms and EcosystemsHBR's 10 Must Reads on InnovationHBR's 10 Must Reads on Design ThinkingHBR's 10 Must Reads on StrategyHBR's 10 Must Reads on Strategy, Vol. 2The collection includes seventy articles selected by HBR's editors from renowned thought leaders including Clayton M. Christensen, W. Chan Kim, Renee Mauborgne, and Thomas H. Davenport, plus the indispensable article "Why Every Company Needs an Augmented Reality Strategy" by Michael E. Porter and James E. Heppelmann. With HBR's 10 Must Reads Technology and Strategy Collection, you can bridge the divide between your digital and strategic efforts, and ensure your business is on the cutting edge.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Digital Transformation in Industry

Business & Personal Finance

This book offers a selection of the best papers presented at the international scientific conference "Digital Transformation in Industry: Trends, Management, Strategies", held by the Institute of Economics of the Ural Branch of the Russian Academy of Sciences, Russia in November 2020. The main focus of the book is to evaluate trends and perspectives of digital transformation in industry and industrial markets through the dissemination of Industry 4.0. The aim of the topics discussed is to create an idea of introduction mechanisms for digitization processes and to specify successful strategies of digital transformation in all sectors of industrial enterprises. The experience of developed and developing economies, as well as small and large enterprises implementing IT and other technological innovations are included. Students as well as managers of industrial organizations alike can benefit from the results of the topics covered.

Fiscal Policy, Stabilization, and Growth in Developing Countries

Business & Personal Finance

Edited by Mario I. Blejer and Ke-young Chu, this book investigates linkages among components of the public sector, as well as between macro and micro aspects of fiscal policy, in developing countries. It presents 13 papers prepared by economists of the IMF's Fiscal Affairs Department.

Contrôle de gestion sur mesure

Business & Personal Finance

Comment le contrôle de gestion répond-il aux besoins de pilotage des organisations ? Comment tient-il compte de spécificités sectorielles pour participer à la mise en oeuvre de la stratégie ? Loin d’être générique et standard, le contrôle de gestion apporte des réponses sur mesure, adaptées aux enjeux sectoriels rencontrés par les contrôleurs de gestion, les dirigeants et les managers opérationnels.Cet ouvrage précise la manière dont le contrôle de gestion contribue à un pilotage spécifique des organisations dans l’industrie, la grande distribution, la banque, le secteur public et les organisations artistiques et culturelles.Illustré de nombreux exemples et cas d’entreprises, il traite des outils et pratiques de contrôle de gestion en articulant choix stratégiques, contrôle de gestion et management opérationnel. Des cas d’application corrigés sont proposés pour chaque secteur d’activité.

The Seller's Challenge

Business & Personal Finance

The Seller’s Challenge: How Top Performers Master Deal-Killing Obstacles in B2B Sales There is a common question that troubles all sellers at points in their career: “So what do I do now?” It may be uttered out of fear or confusion but it’s that moment of paralysis where they realize they are about to lose an opportunity that they had invested much time to win. The Seller’s Challenge is a “tactical field manual” that taps current research, best practices and real-life examples to help sellers craft action plans that optimize productivity and drive success. It’s all about what top-performing sellers do – how they research, plan and implement activities that maximize their chances of winning. Each chapter is designed to be read on its own. Readers can read the entire book or just pick the chapters that interest them the most. If you look carefully and closely there are caution signs that will guide the seller toward the best course of action. The Seller’s Challenge focuses on: o Helping the seller “map” the role of each stakeholder, what matters to each buyer, each stakeholder’s sense of urgency and which solution they support. o The fundamentals of executing conversations that are buyer-centered including how to research and prepare, how to craft a focused opening, research blind spots, share relevant insights, and plan an “advance.” o Preparing sellers to handle one of the most perplexing and complicated challenges: selling to resistant buyers by sharing insight to alter the buyer’s perspective on the deal and when and how provocation can aid the seller. o Understanding when and how sale calls fail and three vital skills used by top performers to elevate their calls. o Helping sellers engage and collaborate with gatekeepers, develop the right mindset and determine whether the gatekeeper is a protector, regulator or imitator. o How to combine cognitive and emotional elements to optimize the seller’s position in contrast to the Status Quo. Often buyers view change as risk-laden while the Status Quo appears to be risk-free. o Helping sellers learn how to gauge the “investment worthiness” of an RFP, identify caution signs, discover when to break the rules and how to develop a plan to win the “beauty contest.” o What a seller must know and do to sell effectively to committees with as few as five or as many as twenty stakeholders, how to deploy a sales team, and the elements of a winning sales presentation. o Developing a strong working relationship with Procurement by understanding the fundamentals of how they evaluate suppliers and identify actions that sellers can take to improve their position as the preferred supplier. o Preparing the seller to negotiate price demands by understanding the buyer’s mindset about price, anticipate price challenges, and choose wise countermoves that protect both profit and commission. Over the course of ten chapters, we share the harsh realities, myths, data, best practices, game-changing approaches and guerrilla tactics that will elevate a seller’s prospects of winning good business. The book includes many addendums in the form of checklists and worksheets that simplify the content. Come join our community of sellers. Become a voice for the selling profession. Tom Williams Tom Saine

The Development of Modern Industries in Bengal

Business & Personal Finance

Bengal’s traditional industries, once celebrated worldwide, largely decayed under the backwash effects of the British Industrial Revolution in the first half of the nineteenth century. Although colonial ambivalence is often cited as an explanation, this study also shows that a series of new industries emerged during this period. The book reappraises the thesis of India’s deindustrialisation and discusses the development status of the traditional industries in the early nineteenth century, examines their technology, employment opportunities and marketing and, finally, analyses the underlying reasons for their decay. It offers a study of how traditional industries evolved into modern enterprises in a British colony, and contributes to the broader discussion on the global history of industrialisation.This book will be of interest to scholars of Indian economic history as well as those who seek to understand the widespread effects of industrialisation, especially in a colonial context.

Recent Trends in Artificial Intelligence Towards a Smart World

Business & Personal Finance

This book compiles artificial intelligence (AI) applications in new communication technologies such as the cognitive radio networks, internet of things (IoT), internet of drones (IoD), internet of vehicles (IoV), and autonomous underwater vehicles (AUV), which are expected to increase the amount of data traffic. Recognizing that AI is revolutionizing industries with its applications and helping us solve complex problems with ease, the book tackles a variety of industries and sectors such as agriculture, logistics, infrastructure, manufacturing, education, disaster management, transport, surveillance, and more. Contributions included in the book are useful for students, engineers (disciplines like telecommunication, mechanical and computer science, etc.), teachers, people studying and working for strategic, tactical and operational management. It is also useful for data scientists and anyone else who wants to have an insight into the impact of artificial intelligence on various industries. Due to its focus on healthcare and agriculture, the horizon of the book is enhanced to include healthcare industry personnels and agriculture sector. Additionally, it provides guidance for government personnel who are working towards system upgradation for managing dynamic traffic demands.

Switch, osez le changement

Business & Personal Finance

Apprendre à se motiver et à motiver les autres pour tout réussir (au travail comme à la maison)Au travail comme à la maison, quand on veut changer quelque chose (améliorer son chiffre d’affaires, se mettre au vélo, pousser son conjoint à arrêter de fumer...), une montagne d’obstacles surgit forcément : trop de contraintes, pas le courage, trop compliqué... Malgré nos bonnes volontés, nous résistons au changement ! Pourtant, c’est facile d’y arriver !Au programme, dans ce livre :Un concept simple pour expliquer les mécanismes du comportement : imaginez que vos émotions (peur, instinct...) sont un éléphant et que votre raison est le conducteur perché sur le dos de l’animal. Il essaye tant bien que mal de faire avancer l’éléphant mais c’est impossible sans la bonne méthode !Trois étapes efficaces pour arriver à changer :1. Donnez une direction au conducteur avec des objectifs accessibles et précis, de petites étapes...2. Motivez l’éléphant (suscitez des émotions, échelonnez pour faire moins peur...).3. Tracez votre propre chemin (modifiez votre environnement, créez des habitudes...).Avec de nombreux d’exemples et mises en situation : nul besoin de héros ni de grands moyens, tout le monde peut changer ! Un petit pas après l’autre...

La crise du XXe siècle

Business & Personal Finance

La première crise du XXe siècle, c’est aujourd’hui. 1929 n’était qu’une inertie du siècle dernier, les derniers soubresauts d’un mode d’accumulation passé. Allait s’ouvrir alors une ère sans profonde dépression, une ère de croissance équilibrée. À la fin des années soixante, l’état du monde change. Quatre dynamiques sont à l’origine de cette profonde rupture : Cette crise n’est pas du tout le produit d’une malédiction diffuse, mais la résultante précise de ces quatre raisons. C’est cela qui en fait sa gravité. Devrait naître, alors, un nouveau mode de consommer et de produire, une nouvelle hiérarchie des puissances économiques. La crise retrouve ainsi son statut de régulation du monde capitaliste développé. Plutôt que d’en décrire les seules conséquences, pour la première fois un livre s’efforce d’expliquer minutieusement la crise en France.

Aká drahá je intuícia?

Business & Personal Finance

Dan Ariely vo svojej prelomovej knihe Aké drahé je zadarmo odhalil viaceré predsudky, ktoré nás vedú k nerozumným rozhodnutiam. Teraz v novej knihe odhaľuje prekvapivé negatívne a pozitívne účinky, ktoré môže mať iracionalita na náš život. Okrem iného sa zaoberá aj týmito otázkami: -Prečo môžu vysoké odmeny znížiť produktivitu šéfov? -Prečo máme tak radi nábytok, ktorý si zostavíme sami? -Ako nám môžu zmätočné pokyny v skutočnosti pomôcť? -Prečo je pre nás pomsta taká dôležitá? -Prečo je taký veľký rozdiel medzi tým, čo si myslíme, že nás urobí šťastnými, a tým, čo nás naozaj robí šťastnými? Ariely využíva údaje z vlastných originálnych a zábavných experimentov, aby vyvodil strhujúce závery. Vysvetľuje, ako prelomiť negatívne vzorce myslenia a správania a robiť lepšie rozhodnutia, od konfliktov v práci cez milostné vzplanutia až po hľadanie zmyslu života.

The Energy Bus for Schools

Business & Personal Finance

National BestsellerDrive Your School Culture to Success with The Energy Bus! Transform your school culture into a thriving and positive environment. In The Energy Bus for Schools: 7 Ways to Improve Your School Culture, Remove Negativity, Energize Your Teachers, and Empower Your Students, bestselling author Jon Gordon and education leader Dr. Jim Van Allan provide concrete strategies and powerful stories to help build a positive school culture. This book shares a unique approach and proven practices for reimagining schools and districts as collaborative places where students and staff create their culture and develop as leaders together.The authors provide the blueprint and framework to create a positive campus culture including: Thriving during times of change Communication to strengthen relationships Proven strategies to empower staff and students Building a connected team Developing a positive mindset Implementing best practices to energize teachers and students Removing negativity that sabotages morale and culture Rediscovering the joy and excitement of being in education This book is intended for superintendents, district and school leadership, teachers, counselors, and coaches who are looking to leave a positive legacy and impact everyone on campus. Join the movement with other visionary educators who have already transformed their schools into dynamic centers of learning and growth.

Les Lumières à l'ère numérique

Business & Personal Finance

La révolution numérique bouleverse nos modes de vie, nos économies et nos pratiques sociales. Elle transforme aussi en profondeur notre rapport à l’information. En effet, nous sommes aujourd’hui confrontés à une masse inédite d’informations disponibles et à une concurrence généralisée des points de vue, qui s’expriment sans filtre et selon une logique peu intelligible pour les utilisateurs du web et des réseaux sociaux. Cette saturation et cette dérégulation du marché de l’information en ligne mettent à rude épreuve nos capacités de vigilance intellectuelle, ce qui nous rend davantage perméables aux fausses informations. Désinformation, infox... : les vocables se multiplient pour désigner ces fausses nouvelles qui circulent en ligne et sont susceptibles d’influencer nos attitudes, nos comportements, mais aussi notre représentation du monde environnant, au risque de faire émerger des réalités parallèles et de voir disparaître l’espace commun nécessaire à la confrontation des opinions, des idées et des valeurs : autrement dit, à la vie démocratique.

Design Thinking Research

Business & Personal Finance

Extensive research conducted at the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and at the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. The participating researchers have identified metrics, developed models, and conducted studies, which are featured in this book and in the previous volumes of this series.This volume provides readers with tools to bridge the gap between research and practice in design thinking, together with a range of real-world examples. Several different approaches to design thinking are presented, while acquired frameworks are employed to understand team dynamics in design thinking. The contributing authors introduce readers to new approaches and fields of application and show how design thinking can tap the potential of digital technologies in a human-centered way. The book also presents new ideas on neuro-design from StanfordUniversity and the Hasso Plattner Institute in Potsdam, inviting readers to consider newly developed methods and how these insights can be applied to different domains. Design thinking can be learned. It has a methodology that can be observed across multiple settings. Accordingly, readers can adopt new frameworks to modify and update their current practices. The research outcomes gathered here are intended to inform and provide inspiration for all those seeking to drive innovation – be they experienced design thinkers or newcomers. It is the last in a series of 14 volumes published over the past 14 years, reflecting the successes of the HPI-Stanford Design Thinking Research Program. Many thanks to the Hasso Plattner Foundation for its valued support.

Phil Chan (A)

Business & Personal Finance

The case deals with a scam that has been run out of Nigeria since 1990. In it, foreign companies are approached for their assistance in facilitating an international transfer of funds in order to receive a very large but unearned commission. In the case, a Hong Kong-based manager who is travelling to Nigeria is unaware that he is walking into a situation where his company is about to be cheated. The objective of the case is to raise the issue of ethics in the conduct of international business. A follow-up case (9B08M039) is available.

Ativos intangíveis

Business & Personal Finance

As empresas hoje vivem no deserto da competitividade extrema, da regulamentação abusiva, dos clientes impositivos, da concorrência predatória, da imitação, da globalização; Sua melhor aposta de valor está na diferenciação relevante, aquela que faz sentido para o cliente e para o mercado; Se isso é verdade, então os ativos intangíveis são os oásis de valor para as empresas, pois apenas eles entregam a diferenciação relevante de que as companhias precisam para crescer, evoluir e se perpetuar;A evolução nos trouxe até um ponto em que as estratégias empresariais só terão sobrevida saudável se levarem em conta o valor de elementos intangíveis como Marca, Reputação, Imagem, Cultura Corporativa, Talentos, Capital Intelectual, Patentes, Tecnologia da Informação, Relacionamento com Clientes e Consumidores, Inovação, Sustentabilidade e Governança Corporativa, dentre outros; atributos não-materiais, porém fundamentais, de toda organização que visa o lucro; Esses ativos são os verdadeiros diferenciais competitivos que cada agente econômico deve saber fazer acúmulo, uso e transação para sobreviver e prosperar, criando desertos para seus concorrentes e construindo oásis exclusivos de valor em seus mercados;Neste livro, os autores mostraram a você como sua empresa pode alcançar o verdadeiro oásis da geração de valor;

Mesurer le racisme, vaincre les discriminations

Business & Personal Finance

Disons-le d'emblée : aucun pays n'a inventé de système parfait permettant de lutter contre le racisme et les discriminations. L’enjeu est d’imaginer un nouveau modèle, transnational et universaliste, qui replace la politique antidiscriminatoire dans le cadre plus général d’une politique sociale et économique à visée égalitaire et universelle, et qui assume la réalité du racisme et des discriminations – pour se donner les moyens de les mesurer et de les corriger, sans pour autant figer les identités, qui sont toujours plurielles et multiples.

Online-Marketing.

Business & Personal Finance

Mit dem GfA-Kompendium „Online-Marketing für Start-ups“ erhalten Sie einen umfassenden Leitfaden zur erfolgreichen Gestaltung Ihrer Online-Präsenz. Die Wertschöpfungskette und die Technologieentwicklung stehen im Mittelpunkt dieses Werkes, das Ihnen zeigt, wie Sie nachhaltigen Erfolg durch innovative Online-Marketing-Strategien erreichen können. Seit dem Jahr 2001 haben Unternehmen weltweit ihre Online-Präsenz ausgebaut und neue Strategien ausprobiert, um im digitalen Wandel erfolgreich zu bestehen. Diese Entwicklung hat sowohl Start-ups als auch etablierte Unternehmen beeinflusst, die sich an die neuen Anforderungen anpassen mussten. Die Bedeutung der Online-Kommunikation für die wirtschaftliche Entwicklung ist heute größer denn je und stellt einen anhaltenden Trend dar. Erfolgreiche Unternehmen setzen auf eine solide virtuelle Präsenz und lokale Präsenz zugleich, um neue Märkte zu erschließen und bisher unbekannte Kundengruppen zu erreichen. Das GfA-Kompendium ermöglicht Ihnen, Ihre Marketingstrategien zu verbessern und Chancen in Krisenzeiten zu nutzen. Entdecken Sie neue Wege, um auf dem globalen Markt erfolgreich zu sein und legen Sie den Grundstein für langfristigen Erfolg. Mit einem lexikalisch gestalteten Aufbau und einem Teil der erfolgreichen Reihe „Online-Marketing für Beginner und Start-ups, 1-8“, ist dieses Kompendium ein unverzichtbares Werkzeug für alle Unternehmen, die im digitalen Zeitalter erfolgreich sein wollen. Werden auch Sie Teil des Erfolgs und optimieren Sie Ihre Online-Marketing-Strategien mit dem GfA-Kompendium!

Responsible Business in a Changing World

Business & Personal Finance

This book explores the current state of Corporate Social Responsibility (CSR) from an international perspective, the goal being to share ideas and visions for a sustainable future and to provide useful guidelines for academics, practitioners and policymakers in the context of the 2030 “Agenda for Sustainable Development” released by the United Nations. Research on CSR has evolved considerably over the last three decades. However, there are still many unanswered questions concerning the sustainability of business in an increasingly changing world, for example: If most companies consider CSR to be valuable to their organizations, why do only 15% of them systematically implement Social Responsibility initiatives? If CSR has been found to be profitable for companies, why are they so reluctant to develop an active, internal CSR policy? Why are there such significant differences in CSR adoption from country to country? Why does it take a huge crisis to make politicians react and regulate certain core CSR issues? This contributed volume answers these questions, presenting a wealth of case studies and new approaches in the process.

Human Resource Management in Developing Countries

Business & Personal Finance

Focusing on HRM developments in thirteen developing countries across Asia, Africa and the Middle East, this book explores the contextual functions of HR in these countries. In addition, it analyzes the more general issues of HRM in cross-national settings to give readers an understanding of HR that is both comparative and contextual. Covering the policies and practices of China, South Korea, Taiwan, India, Nepal, Pakistan, Iran, Saudi Arabia, Algeria, Nigeria, Ghana, Kenya and South Africa, each chapter follows a framework that draws out all of the unique and diverse configurations of HRM. This important text is an invaluable resource for all HRM practitioners, students and scholars of HRM, international HRM and international business.

Online Marketing für Beginner und Startups 8

Business & Personal Finance

Im heutigen digitalen Zeitalter ist das Online-Marketing für den Erfolg eines Unternehmens von entscheidender Bedeutung. Mit dieser leistungsstarken Methode können Unternehmen über verschiedene Online-Kanäle ein großes Publikum erreichen und es potenziellen Kunden erleichtern, ihre Produkte und Dienstleistungen zu entdecken. Wenn Sie ein Anfänger im Online-Marketing sind und mehr über dieses Thema erfahren möchten, ist diese Reihe genau das Richtige für Sie. Band 8 bietet einen umfassenden Überblick über die verschiedenen Aspekte des Online-Marketings, einschließlich brandaktueller Themen wie Neuromarketing, QR-Codes, Empfehlungsmarketing, Schlüsselwörter, Snackable Content, Suchanfragen, gesponserte Anzeigen, virale Inhalte und White Hat SEO. Durch die Vertiefung dieser Themen erhalten die Leser das Wissen, das sie brauchen, um im Online-Marketing zu brillieren. Ganz gleich, ob Sie ein Unternehmer sind, der seine Marke im Internet sichtbar machen möchte, oder ein Unternehmen, das seinen digitalen Fußabdruck verbessern will, dieses Buch ist für eine Vielzahl von Lesern geeignet. Machen Sie sich bereit, Ihre Fähigkeiten im Online-Marketing zu verbessern und Ihr Unternehmen mit diesem informativen Leitfaden zu neuen Höhen zu führen.

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