Business & Personal Finance - Books

Competere con gli analytics

Un’opera fondamentale che illustra ai leader aziendali in che modo gli analytics stiano riscrivendo le regole della competizione. Un classico della letteratura di management (in un’edizione completamente rivista e aggiornata) che ha trasformato una generazione di leader aziendali. La guida definitiva per rinnovare le sorti della vostra azienda nell’era degli analytics e dei big data.

L'argent a ses raisons que la raison ignore

Business & Personal Finance

Pourquoi payer est-il douloureux ? Pourquoi est-on prêt à payer encore plus cher aujourd’hui ce qu’on a déjà payé trop cher dans le passé ? Pourquoi, en vacances, paie-t-on volontiers 4€ une boisson qu’on refuserait d’acheter plus de 1€ chez l’épicier du coin en temps normal ?L’argent, se dit-on, ce sont des chiffres, des valeurs, des montants. Mais en fin de compte, au moment de le dépenser, nous engageons notre cœur plus que notre cerveau. Nos émotions influencent fortement nos comportements financiers, et nous font souvent commettre les pires erreurs quand nous cherchons à économiser, faire des affaires ou dépenser raisonnablement. Dans cet ouvrage, Dan Ariely et Jeff Kreisler renversent nos postulats les plus élémentaires sur le lien fragile entre notre cerveau et notre argent, ébranlant au passage beaucoup de nos idées reçues et expliquent comment surmonter nos propres instincts pour prendre de meilleures décisions financières. Alliant études de cas, anecdotes et conseils concrets, ils dissipent les peurs et les désirs inconscients qui régissent nos pires instincts financiers et nous donnent les clés pour mieux gérer notre argent.Dan Ariely est l'auteur de trois ouvrages best-seller, C’est (vraiment ?) moi qui décide (Flammarion, + de 8000 ex. vendus), The Upside of Irrationality, et The (Honest) Trust About Dishonesty.Il est titulaire de la chaire James B. Duke de psychologie et d'économie comportementale à l'Université Duke et fondateur du Center for Advanced Hindsight. Ses travaux sont présentés dans le New York Times, le Wall Street Journal, le Washington Post, le Boston Globe et d’autres.Il vit en Caroline du Nord.Après des études de droit à Princeton, Jeff Kreisler est devenu comédien, auteur, conférencier, consultant à la télévision, rédacteur de discours et promoteur de l'économie comportementale. « Jouissif » assure le New York Times, tandis que Rachel Maddow (MSNBC) promet que « vous en rirez encore en arrivant à la banque », et que ses enfants le voient encore comme quelqu’un de « sympa ». Ses domaines de prédilection sont l'argent, la politique et les autres rencontres humaines. Son premier livre était une satire, Get Rich Cheating (« devenez riche en trichant »).Son site : http://jeffkreisler.com

Tested Sentences That Sell - Second Edition

Business & Personal Finance

Why the Sizzle Sells the SteakTo understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be "Salesmanship in Print." Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective. Only when a person knows to test and re-test everything they find will success show up. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his "5 Wheeler Points". These principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves – human nature has stayed the same. Master these secrets for yourself.Excerpt:What we mean by the "sizzle" is the BIGGEST selling point in your proposition – the MAIN reasons why your prospects will want to buy. The sizzling of the steak starts the sale more than the cow ever did, though the cow is, of course, very necessary.Hidden in everything you sell, whether a tangible or an intangible, are "sizzles." Find them and use them to start the sale. Then, after desire has been established in the prospect's thinking, you can bring in the necessary technical points.The good waiter realizes he must sell the bubbles – not the champagne. The grocery clerk sells the pucker – not the pickles, the whiff – not the coffee. It's the tang in the cheese that sells it! The insurance man sells PROTECTION, not cost per week. Only the butcher sells the cow and not the sizzle, yet even he knows that the promise of the sizzle brings him more sales of his better cuts.....One BIG QUESTION is running through the prospect's mind as you are showing your merchandise and telling your sales story, and that question is:"What will it do for me?"Therefore, almost everything you say or do must be said and done in such a way that it ALWAYS answers this important question! You must develop a NEED for your product in the mind of the prospect – for until he realizes a need, you will make little sales progress.Now all of the "sizzles" you list for your product may create a need in the mind of the customer – but remember that although these "sizzles" may be of EQUAL IMPORTANCE to you, they may differ in importance to the prospect. If you have "you-ability," you will be able to take your "sizzles" and fit them to each prospect with uncanny accuracy!"You-ability" is the ability to get on the other side of the fence – to put on a pair of invisible "sizzle specs" and see your product through the EYES OF THE CUSTOMER. "You-ability" is the ability to say "you," not "I" – and the ability to present the "sizzles" in the order that the CUSTOMER considers important...Get Your Copy Now.

La falsa ilusión del éxito (Imprescindibles)

Business & Personal Finance

Los grandes principios de Kahneman sobre la toma de decisiones y los factores que influyen en el éxito.Las evidencias son inquietantes: la mayoría de las grandes iniciativas de negocios no rinden fruto. Según los economistas, los malos resultados son una consecuencia inevitable del hecho de que las empresas corran riesgos racionales en situaciones inciertas. Sin embargo, tras analizarlo desde la psicología, los autores consideran que ese fracaso es consecuencia de una toma de decisiones basada en un optimismo ilusorio en lugar de en una valoración racional de ganancias, pérdidas y probabilidades.Los sesgos cognitivos y las presiones organizativas que se hallan en el origen de ese exceso de optimismo son omnipresentes, pero sus efectos pueden atenuarse. Complementando los procesos tradicionales de previsión con el análisis de iniciativas análogas finalizadas con anterioridad, los directivos pueden discernir de manera mucho más precisa el desenlace probable de un proyecto. Esa «visión externa» es un baño de realidad que reduce las probabilidades de que una empresa se embarque en una inversión de tiempo y dinero desastrosa.Los IMPRESCINDIBLES de Conecta, en colaboración con Harvard Business Review, permiten acceder a las grandes ideas de los autores de referencia que inspiran a directivos y profesionales. Este volumen reúne los textos «La falsa ilusión del éxito», de Daniel Kahneman y Dan Lovallo, y «Antes de tomar una gran decisión», de Kahneman, Lovallo y Olivier Sibony.

Keeping Up with the Quants

Business & Personal Finance

Why Everyone Needs Analytical SkillsWelcome to the age of data. No matter your interests (sports, movies, politics), your industry (finance, marketing, technology, manufacturing), or the type of organization you work for (big company, nonprofit, small start-up)—your world is awash with data.As a successful manager today, you must be able to make sense of all this information. You need to be conversant with analytical terminology and methods and able to work with quantitative information. This book promises to become your “quantitative literacy" guide—helping you develop the analytical skills you need right now in order to summarize data, find the meaning in it, and extract its value.In Keeping Up with the Quants, authors, professors, and analytics experts Thomas Davenport and Jinho Kim offer practical tools to improve your understanding of data analytics and enhance your thinking and decision making. You’ll gain crucial skills, including:How to formulate a hypothesisHow to gather and analyze relevant dataHow to interpret and communicate analytical resultsHow to develop habits of quantitative thinkingHow to deal effectively with the “quants” in your organizationBig data and the analytics based on it promise to change virtually every industry and business function over the next decade. If you don’t have a business degree or if you aren’t comfortable with statistics and quantitative methods, this book is for you. Keeping Up with the Quants will give you the skills you need to master this new challenge—and gain a significant competitive edge.

The Art of Public Speaking (The Unabridged Classic by Carnegie & Esenwein)

Business & Personal Finance

This carefully crafted ebook: "The Art of Public Speaking (The Unabridged Classic by Carnegie & Esenwein)" is formatted for your eReader with a functional and detailed table of contents. This book is an introduction to public speaking by the master of the art, Dale Carnegie. It contains a wealth of information on the voice, delivery, distinctness and much more. This is a fascinating work and is thoroughly recommended for anyone interested in the skills of public speaking. Dale Breckenridge Carnegie was an American writer, lecturer, and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a massive bestseller that remains popular today. He also wrote How to Stop Worrying and Start Living (1948), Lincoln the Unknown (1932), and several other books. One of the core ideas in his books is that it is possible to change other peoples' behavior by changing one's behavior toward them.

Agile. Przewodnik po zwinnych metodykach programowania

Business & Personal Finance

Agile, czyli podejście zwinne, zrewolucjonizowało sposób budowania programowania. Jednak ponieważ do wyboru jest wiele metodyk zwinnych, „przechodzenie na podejście zwinne” może okazać się trudne. Ta praktyczna książka pomoże Ci odnaleźć się w tej dziedzinie. Poznasz podstawowe zasady podejścia zwinnego, a następnie cztery konkretne (i popularne) metodyki: Scrum, programowanie ekstremalne (XP), Lean i Kanban.

Enterprise Information Systems

Business & Personal Finance

This book contains substantially extended and revised versions of the best papers from the 14th International Conference on Enterprise Information Systems (ICEIS 2012), held in Wroclaw, Poland, in June/July 2012.The 25 full and 3 invited papers included in this volume were carefully reviewed and selected from 299 submissions. They reflect state-of-the-art research work focusing mainly on real-world applications and highlighting the benefits of information systems and technology for industry and services, thus connecting academia with the world of real enterprises.The topics covered are: databases and information systems integration; artificial intelligence and decision support systems; information systems analysis and specification; software agents and internet computing; human-computer interaction; and enterprise architecture.Chapter “Time Efficiency of Point-of-Sale Payment Methods: Empirical Results for Cash, Cards and Mobile Payments” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

COOPERATIVES AS A CATALYST FOR SUSTAINABILITY

Business & Personal Finance

The cooperative movement has played a vital role in economic development around the world. Cooperatives also contribute to the achievement of the United Nations' Sustainable Development Goals (SDGs). They generate revenue for economic growth, support the development of communities and local culture and help protect the environment. Cooperatives in Asia have been leaders in their approaches with comprehensive and supportive policies. Across Asia, there are unique models of cooperatives — some of which can be replicated internationally. They utilise collectivisation as an economic model with the cooperation of their populations. Cooperatives from Bangladesh, India, Israel, Japan, Nepal and the United Arab Emirates are also well-known for their proactive approach to sustainability. This book seeks to document the governance, leadership and sustainable best practices of cooperatives, to pave the way for the development of cooperatives internationally, utilising the sustainable cooperatives of Asia as examples. Addressing the current gap in research about cooperatives, the chapters showcase lessons for the cooperative world in its movement towards sustainability through the examination of original case studies, as well as quantitative studies. The volume offers new insights to researchers and policymakers to understand the ecosystem surrounding cooperatives and actions to take to work towards their strengthening and welfare. Contents: About the Editors About the Contributors A Socio-Economic Scenario of Cooperative Societies Responding to the COVID-19 Crisis (Md Saidur Rahaman, Léo-Paul Dana, Md Mizanur Rahman, and Iqbal Hossain Moral) Cooperatives and the United Nations' Sustainable Development Goals (Satarupa Modak, Triptesh Mondal, and Subhrajyoti Panda) Strengthening Resilience and Solidarity in Cooperatives: Pathways for a New Ministry of Cooperation in the Post-COVID-19 Era (Neha Christie, Darshnaben Mahida, and P K Shajahan) Understanding the Business Model of Uralungal Labour Contract Cooperative Society: India's Oldest Workers' Cooperative (Rahul Waghmare, Naman Sharma, and Yogesh Desale) Cooperative Societies: Classification and Subclassification (Pooja, K N Pavithra, and S C Ravi) Sustaining Cooperative Banks in South Asia: Lessons with Special Reference to Sustainable Models of Cooperative Banks from Kerala, India (B P Pillai, R Jayalakshmi, and Sneha Kumari) Kibbutz in Israel: From Equal Sharing to Privatisation (A Allan Degen and Lily Degen) Entrepreneurial Model for Sustaining Cooperatives with Special Reference to Dairy Cooperatives (Ashok Kumar Gupta, Anindita Baidya, and Subhanwesh Mahapatra) Cooperative Banks: Tracing, Tracking, and Treating the Failures (Anil Kumar Angrish and Sanjeev K Bansal) Fishery Cooperatives as a Catalyst for Sustainability (Shakti Ranjan Panigrahy and Archit Kumar Nayak) Emerging Triple Bottom Line Approach in Cooperatives: A Special Reference to Micro-Enterprise Development Cooperative Society (Sunita Pati, K K Tripathy, Sneha Kumari, and Nisha Bharti) Collective Approach for Green Entrepreneurship: A Case Study (Sneha Kumari, K K Tripathy, and Vidya Patkar) Viability Analysis of Primary Agricultural Cooperative Society: A Case in Pune, India (Madhuri Chaure) Index Readership: Academics, researchers, practioners, and policymakers specialising and interested in the field of cooperatives, and seeking to advance cooperatives in their respective countries. Key Features: There is currently a scarcity of research on cooperatives, so this book seeks to fill in this gap in the literature This book highlights successful cooperative models in Asian countries that provide lessons for researchers, practitioners, and policymakers, paving the way for sustainability and other cooperative movements This book brings together a wide range of individuals and encompasses a wide range of topics on cooperatives This book shares strategic and entrepreneurial developments for sustaining cooperatives...

Liderar para a Mudança

Business & Personal Finance

Já em 1996, John Kotter alertava para a crescente aceleração da mudança no mundo dos negócios. Se o mundo mudava cada vez mais depressa, as organizações tinham de ser capazes de responder à altura – e com igual rapidez. Confrontado com as dúvidas dos gestores que lhe pediam conselhos, criou então um programa de oito passos para liderar a mudança. O plano, sintetizado neste clássico Liderar a Mudança, tornou-se a referência absoluta nesta área. É estudado e ensinado nas melhores universidades do mundo e seguido por milhares de empresas.

HBR's 10 Must Reads 2018

Business & Personal Finance

A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Daniel Kahneman and company examples from P&G to Adobe, this volume brings the most current and important management conversations to your fingertips.This book will inspire you to:Reconsider what keeps your customers coming backCreate visualizations that send a clear messageAssess how quickly disruptive change is coming to your industryBoost engagement by giving your employees the freedom to break the rulesUnderstand what blockchain is and how it will affect your industryGet your product in customers' hands faster by accelerating your research and development phaseThis collection of articles includes "Customer Loyalty Is Overrated," by A.G. Lafley and Roger L. Martin; "Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making," by Daniel Kahneman, Andrew M. Rosenfield, Linnea Gandhi, and Tom Blaser; "Visualizations That Really Work," by Scott Berinato; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "How to Pay for Health Care," by Michael E. Porter and Robert S. Kaplan; "The Performance Management Revolution," by Peter Cappelli and Anna Tavis; "Let Your Workers Rebel," by Francesca Gino; "Why Diversity Programs Fail," by Frank Dobbin and Alexandra Kalev; "What So Many People Don’t Get About the U.S. Working Class," by Joan C. Williams; "The Truth About Blockchain," by Marco Iansiti and Karim R. Lakhani; and "The Edison of Medicine," by Steven Prokesch.

Net Zero Economy, Corporate Social Responsibility and Sustainable Value Creation

Business & Personal Finance

This edited volume brings together contributions from multiple experts in academia to explore the practical implications of the Net Zero Economy for corporate social responsibility and sustainable value creation in today's world. As the world approaches net-zero emissions by 2050, it is crucial for businesses to take corporate social responsibility seriously and make credible attempts to achieve sustainable value creation while reducing their greenhouse gas emissions.The book provides a comprehensive guide to navigating the complexities of corporate responsibility in the net-zero economy, drawing on the expertise of scholars in sustainable supply chain, environmental sciences, management, sustainable business management, and social sciences. With contributions from multiple experts, it examines the challenges that businesses face in reducing their climate impact and highlights the green growth opportunities that they can take advantage of in the net-zero transition. This edited volume is an essential read for students, research scholars, and industrial professionals working in sustainable development, eco-friendly business management, and corporate social responsibility.

Praca bez sensu

Business & Personal Finance

Czy myślisz, że twoja praca ma znaczenie? Jeśli uważasz, że nie, to prawdopodobnie masz rację – i należysz do coraz większego grona osób wykonujących zawody, które nie mają żadnego sensu. Antropolog David Graeber w swojej najnowszej książce zgłębia zjawisko gównowartych prac i zastanawia się, co to mówi nam o dzisiejszym systemie społeczno-gospodarczym. Jeden z najważniejszych i najbardziej prowokujących myślicieli... Cory Doctorow Znakomity, naprawdę oryginalny teoretyk polityki. Rebecca Solnit

Design Thinking Research

Business & Personal Finance

The practice of design thinking has become widespread over the last several years, and an increasing number of individuals and institutions have come to recognize its innovative power. However, its success story has also meant that the term has evolved into something of an overused, or even misused, buzzword. The demand for an in-depth, evidence-based understanding of the way design thinking works has grown accordingly. This challenge is addressed by the Hasso Plattner Design Thinking Research Program. Summarizing the outcomes of the research program’s 12th year, this book presents a broad range of scientific insights gained by researchers at the Hasso Plattner Institutes in Potsdam, Germany and Stanford University in California, in the course of their investigations, experiments and studies.Special focus is placed on the impact, accessibility and measurability of design thinking. The contributing authors seek to establish common ground, conduct modelling, and develop essential toolkits. The expanding field of neurodesign is also addressed in contributions that explore the neural basis for creativity and nonverbal actions.The results of this rigorous academic research are not meant to be discussed exclusively within the scientific community: they will hopefully find their way to those who seek to promote innovation through collaboration, be it at businesses or in society.

The Shock Doctrine

Business & Personal Finance

The bestselling author of No Logo shows how the global "free market" has exploited crises and shock for three decades, from Chile to IraqIn her groundbreaking reporting, Naomi Klein introduced the term "disaster capitalism." Whether covering Baghdad after the U.S. occupation, Sri Lanka in the wake of the tsunami, or New Orleans post-Katrina, she witnessed something remarkably similar. People still reeling from catastrophe were being hit again, this time with economic "shock treatment," losing their land and homes to rapid-fire corporate makeovers.The Shock Doctrine retells the story of the most dominant ideology of our time, Milton Friedman's free market economic revolution. In contrast to the popular myth of this movement's peaceful global victory, Klein shows how it has exploited moments of shock and extreme violence in order to implement its economic policies in so many parts of the world from Latin America and Eastern Europe to South Africa, Russia, and Iraq.At the core of disaster capitalism is the use of cataclysmic events to advance radical privatization combined with the privatization of the disaster response itself. Klein argues that by capitalizing on crises, created by nature or war, the disaster capitalism complex now exists as a booming new economy, and is the violent culmination of a radical economic project that has been incubating for fifty years.

The Recession and Beyond

Business & Personal Finance

How has the recession impacted on firms, people and places? How have local and regional authorities responded? This book aims to answer these questions by offering an overview of the impacts of the recession on people and places and how it has affected local authorities in the UK and other OECD countries. Being ‘close to the ground’, local authorities are usually at the forefront of dealing with the impacts of recession on people and places. During recessions, they face important challenges: on the one hand they have to cope with increasing demand for services and on the other hand they may face a decrease in their income due to the slowdown in the economy. And with the shift from local government to local governance in the last 10 years, they also have an increasing role in terms of coordinating various organisations in the delivery of local services. This book begins by looking at the potential impacts of downturns and economic shocks on firms, workers, communities and places, both in the short and long term (Part I). Part II then looks at interventions and responses that local authorities can put in place on their own or in partnership with other local, regional and/or national actors to try to deal with these differential impacts. Building on these insights, part III offers international perspectives, outlining the role of local authorities during the recession in France, Canada and Australia. These examples and cases highlight some key variations in the availability of resources at the local level across countries and shed light on the way particular economic situations and governance contexts influence local authorities’ responses. This section also includes work by the OECD LEED Programme which surveys cities worldwide and which looks at the application of the ‘Barcelona Principles’. Overall, the volume makes a fresh contribution to understanding local economic development and governance by providing a unique perspective and original data on the way local authorities have dealt with the recent economic shock across countries. Looking ahead, the book also raises some important issues in relation to local and regional governance and policies to foster long term, sustainable economic recovery. This edited volume will be accessible to and suitable for students and researchers studying economic change, the recession, planning, public policy and industrial policy interventions, and political science.

The Culture Solution

Business & Personal Finance

Culture is about creating empowerment, not entitlement . . . Culture is not about bringing your dog to work, free lunches, unlimited vacation, or even casual Fridays. Culture is not a collection of personal preferences.Our thinking about culture has been kidnapped and polluted by the spectacular, attention-grabbing fads that 99 percent of organizations cannot implement. It is time to get beyond these "here today, gone tomorrow" illusions that foster entitlement, complacency, and mediocrity, so we can start implementing the timeless principles that are: The Culture Solution.

Central and Eastern Europe in the EU

Business & Personal Finance

Since the onset of the global financial crisis in 2008, the EU has been in almost permanent crisis mode. It is witnessing new dimensions of internal differentiation among its member states, and the migration crisis has shown that the Central and Eastern European countries (CEEs) in particular are slowly but certainly transforming themselves from predominantly passive policy-takers towards becoming more active players in the process of shaping the EU’s governance agenda. This edited volume offers the first comprehensive and critical insight into how the CEEs position themselves in the EU’s changing internal and external environment, their stance towards the European integration process under current crisis conditions, and what political and economic strategies they prioritize.

Design Thinking Research

Business & Personal Finance

This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA, and Hasso Plattner Institute in Potsdam, Germany.The authors offer readers a closer look at Design Thinking with its processes of innovations and methods. The contents of the articles range from how to design ideas, methods, and technologies via creativity experiments and wicked problem solutions, to creative collaboration in the real world and the connectivity of designers and engineers. But the topics go beyond this in their detailed exploration of design thinking and its use in IT systems engineering fields and even from a management perspective.The authors show how these methods and strategies work in companies, introduce new technologies and their functions and demonstrate how Design Thinking can influence as diverse a topic area as marriage. Furthermore, we see how special design thinking use functions in solving wicked problems in complex fields.Thinking and creating innovations are basically and inherently human – so is Design Thinking. Due to this, Design Thinking is not only a factual matter or a result of special courses nor of being gifted or trained: it’s a way of dealing with our environment and improving techniques, technologies and life.

Unleashing the Second American Century

Business & Personal Finance

Political gridlock in Washington... the lingering effects of the financial crisis . . . structural problems such as unemployment and the skills gap of our work force . . . the mediocre K-12 educational system. Are our best days behind us? Joel Kurtzman persuasively shows why all the talk about America's decline is not only baseless but dead wrong. Our best days, are, in fact, ahead of us. Four transformational forces -- unrivaled manufacturing depth, soaring levels of creativity, massive new energy sources, and gigantic amounts of capital waiting to be invested -- have been gathering steam. When combined they will provide the foundation for a much stronger economy, robust growth, and broad-based prosperity that will propel the United States to new heights. One endlessly repeated anxiety is that "we don't make anything here, anymore." The reality, though, is that the US is the world's dominant manufacturing power -- and growing. American companies produce 20 percent of the world's goods in the US and perhaps another 15 to 20 percent outside our country. And much of what we make is recession-proof -- such as software, jetliners, medical devices, pharmaceuticals, chemicals, and food. Kurtzman reveals the stories of the unsung heroes who are the creative force leading the second American century, describing the payoff of the investment in our best minds. American companies have stunning levels of talent and creativity at work in the world's fastest growing economic sectors -- biotech, pharmaceuticals, computer hardware and software, telecommunications, advanced manufacturing, materials science, and aeronautical and space engineering. In these fields, Americans are without peer and consistently break new ground. We are coming to the realization that America is no longer beholden to the despots of foreign energy. Thanks to advances in technology developed in the US, we now have among the world's largest energy reserves, and are richer in energy resources than Saudi Arabia and second only to Russia. These three strengths -- manufacturing, soaring levels of creativity, and energy independence -- will be magnified and synergistically combined with the unprecedented amount of capital that now lies idle. US companies of all types are hoarding cash and securities worth more than 4 trillion -- an amount larger than the world's fourth largest economy, Germany. When the money starts flowing and is invested, it will rapidly propel every part of the economy forward.

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