Business & Personal Finance - Books

The Non-Obvious Guide to Marketing & Branding (Without a Big Budget)

An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money. Being good at marketing might seem like a dark art. All those in-your-face ads, annoying pop-ups and desperate $497 online training courses make most people hate marketing. But the truth is, every business leader and entrepreneur needs to understand how marketing really works.In this candid guide, bestselling author and award-winning marketing expert Rohit Bhargava offers the ultimate guide to every part of marketing – from writing a tagline to building a simple one-page marketing strategy. In this guide, you’ll learn: • How to get an unlimited marketing budget by doing things that work. • The key to creating unstoppable word of mouth for your idea or product. • Why it is a mistake to try and be on every social media platform. • The secret to buying advertising at a fraction of the “sticker price.” • How to create a tagline that people remember for your business. • Fit your entire marketing strategy on one page and maintain your focus.Inspired by real life conversations and experiences with hundreds of business owners and entrepreneurs, as well as the author’s 15+ year career leading marketing for some of the most successful brands in the world, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve.From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.

Assessing the Validity of the Qualistar Early Learning Quality Rating and Improvement System as a Tool for Improving Child-Care Quality

Business & Personal Finance

Description of the book

Is Your Museum Grant-Ready?

Business & Personal Finance

This is your guide to assessing readiness to attract grants, understanding how grant funders work, learning how to design highly-fundable projects and programs, and writing and submitting proposals. The tips, charts, models, and examples will help you create a manageable and rewarding grant program, or update and strengthen your present program.

Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior, Second Edition

Business & Personal Finance

Hold anyone accountable. Master performance discussions. Get RESULTS.Broken promises, missed deadlines, poor behavior--they don't just make others' lives miserable; they can sap up to 50 percent of organizational performance and account for the vast majority of divorces. Crucial Accountability offers the tools for improving relationships in the workplace and in life and for resolving all these problems--permanently.PRAISE FOR CRUCIAL ACCOUNTABILITY: "Revolutionary ideas ... opportunities for breakthrough ..." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People"Unleash the true potential of a relationship or organization and move it to the next level." -- Ken Blanchard, coauthor of The One Minute Manager"The most recommended and most effective resource in my library." -- Stacey Allerton Firth, Vice President, Human Resources, Ford of Canada"Brilliant strategies for those difficult discussions at home and in the workplace." -- Soledad O’Brien, CNN news anchor and producer"This book is the real deal.... Read it, underline it, learn from it. It's a gem." -- Mike Murray, VP Human Resources and Administration (retired), Microsoft

Transformative Scenario Planning

Business & Personal Finance

“Take[s] scenario planning to a new level, beyond the confines of business strategy, to deal with wider social and economic issues.”—Vince Cable, former Secretary of State for Business, UK People who are trying to solve tough economic, social, and environmental problems often find themselves frustratingly stuck. They can’t solve their problems in their current context, which is too unstable or unfair or unsustainable. They can’t transform this context on their own—it’s too complex to be grasped or shifted by any one person or organization or sector. And the people whose cooperation they need don’t understand, agree with, or trust them…or each other. Transformative scenario planning is a powerful new methodology for dealing with these challenges. It enables us to transform ourselves and our relationships and thereby the systems of which we are a part. At a time when divisions within and among societies are causing so many people to get stuck and to suffer, it offers hope—and a proven approach—for moving forward together. Praise for Adam Kahane’s books “Thought-provoking discourse on handling difficult situations.”—Publishers Weekly “Profound . . . a wise way to negotiate our toughest group, community, and societal challenges.”—William Ury, New York Times–bestselling coauthor of Getting to Yes

Give Your Business a Heart (Collection)

Business & Personal Finance

Wired to Care: How Companies Prosper When They Create Widespread Empathy, first edition, explains how companies can challenge themselves to meet their customers more than halfway. The author's original approach walks helps readers shift their thinking and their companies' thinking beyond the borders of the organization. The author begins by having the reader explore their own mental models and maps; explores how size and distance have disconnected companies from their true customers; shows how we are wired to care in our brains; and provides a way for companies to drive growth by understanding this truth about their customers: We are them, and they are us. Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s simply politically correct, because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.

Insight

Business & Personal Finance

Learn how to develop self-awareness and use it to become more fulfilled, confident, and successful.Most people feel like they know themselves pretty well. But what if you could know yourself just a little bit better—and with this small improvement, get a big payoff…not just in your career, but in your life? Research shows that self-awareness—knowing who we are and how others see us—is the foundation for high performance, smart choices, and lasting relationships. There’s just one problem: most people don’t see themselves quite as clearly as they could. Fortunately, reveals organizational psychologist Tasha Eurich, self-awareness is a surprisingly developable skill. Integrating hundreds of studies with her own research and work in the Fortune 500 world, she shows us what it really takes to better understand ourselves on the inside—and how to get others to tell us the honest truth about how we come across. Through stories of people who have made dramatic gains in self-awareness, she offers surprising secrets, techniques and strategies to help you do the same—and how to use this insight to be more fulfilled, confident, and successful in life and in work. In Insight, you'll learn:• The 7 types of self-knowledge that self-aware people possess.• The 2 biggest invisible roadblocks to self-awareness.• Why approaches like therapy and journaling don't always lead to true insight• How to stop your confidence-killing habits and learn to love who you are.• How to benefit from mindfulness without uttering a single mantra.• Why other people don’t tell you the truth about yourself—and how to find out what they really think.• How to deepen your insight into your passions, gifts, and the blind spots that could be holding you back.• How to hear critical feedback without losing your mojo.• Why the people with the most power can often be the least-self-aware, and how smart leaders avoid this trap.• The 3 building blocks for self-aware teams.• How to deal with delusional bosses, clients, and coworkers.

Organising Responses to Climate Change

Business & Personal Finance

Climate change is the most important issue now facing humanity. As global temperatures increase, floods, fires and storms are becoming both more intense and frequent. People are suffering. And yet, emissions continue to rise. This book unpacks the activities of the key actors which have organised past and present climate responses – specifically, corporations, governments, and civil society organisations. Analysing three elements of climate change – mitigation, adaptation and suffering – the authors show how exponential growth of the capitalist system has allowed the fossil fuel industry to maintain its dominance. However, this hegemonic position is now coming under threat as new and innovative social movements have emerged, including the fossil fuel divestment movement, Fridays for Future, Extinction Rebellion and others. In exposing the inadequacies of current climate policies and pointing to the possibilities of new social and economic systems, this book highlights how the worst impacts of climate change can be avoided.

Algoritmos de Destruição em Massa

Business & Personal Finance

Bem-vindo ao outro lado do Big Data.- Best Seller do New York Times- Indicado ao National Book Award"Um manual para o cidadão do século XXI... Relevante e urgente." ― Financial Times"O livro de Cathy O'Neil oferece um olhar assustador sobre como os algoritmos estão regulando as pessoas. Seu conhecimento do poder e dos riscos dos modelos matemáticos, juntamente com o dom da analogia, torna-a uma das mais valiosas observadoras da contínua ameaça do Big Data." ― The New York TimesVivemos na Era do Algoritmo. Cada vez mais, as decisões que afetam nossas vidas ― onde estudamos, se obtemos um empréstimo para comprar um carro, quanto pagamos pelo seguro saúde ― estão sendo tomadas por modelos matemáticos. Em teoria, isso deveria nos conduzir para um mundo mais justo: todos são julgados de acordo com as mesmas regras e o preconceito é eliminado. Mas, como Cathy O'Neil revela neste livro urgente e necessário, a verdade é justamente o contrário. Os modelos usados hoje são opacos, não regulamentados e incontestáveis, mesmo quando estão errados. O mais preocupante é que eles reforçam a discriminação: se um estudante pobre não consegue obter um empréstimo porque o modelo matemático o considera muito arriscado (graças ao endereço onde mora), ele também é recusado na universidade que poderia tirá-lo da pobreza.Os algoritmos criam uma espiral discriminatória. Os modelos amparam os privilegiados e punem os oprimidos, criando um "coquetel tóxico para a democracia".

Multimod Mark III: The Core Dynamic and Steady State Model

Business & Personal Finance

This study describes the Mark III version of MULTIMOD, the IMF's multi region macroeconomic model. Mark III version of MULTIMOD differs from its predecessor in several important respects. New features include a core steady-state analogue model, a new model of teh inflation-unemployment nexus, and extended non-Ricardian specification of consumption-saving behavior, and improved specifications and estimates of investment behavior and international trade equations. In addition, the introduction of a new solution algorithm has greatly increased the robustness, speed of convergence, and accuracy of the simulations.

Tre storie extra vaganti e una favola medievale

Business & Personal Finance

Storie curiose, fuori del comune (extra vaganti, appunto), divertenti, ma tutte rigorosamente vere, accompagnate da una favola medievale, per la prima volta pubblicata dal Mulino, rigorosamente inventata e proprio per questo rivelatrice delle suggestioni letterarie, e non solo, che hanno ispirato il suo autore. La prima storia è ambientata nel XIV secolo e vede protagonista una potentissima consorteria di banchieri fiorentini, i Bardi. La seconda ricostruisce un singolare brutto scherzo giocato dagli Europei ai Turchi nel Seicento. Nell’ultima sono commentati due famosi trattati francesi del XVII e XVIII secolo in cui abbondano giudizi, acuti e gustosi, su genti e popoli. Nella favola, infine, le differenze culturali – diremmo oggi le diverse identità – sembrano allontanare i protagonisti finché non divengono la sostanza più autentica di un legame indissolubile.

Wrecked

Business & Personal Finance

At its peak in the 1950s and 1960s, automobile manufacturing was the largest, most profitable industry in the United States and residents of industry hubs like Detroit and Flint, Michigan had some of the highest incomes in the country. Over the last half-century, the industry has declined, and American automakers now struggle to stay profitable. How did the most prosperous industry in the richest country in the world crash and burn? In Wrecked, sociologists Joshua Murray and Michael Schwartz offer an unprecedented historical-sociological analysis of the downfall of the auto industry. Through an in-depth examination of labor relations and the production processes of automakers in the U.S. and Japan both before and after World War II, they demonstrate that the decline of the American manufacturers was the unintended consequence of their attempts to weaken the bargaining power of their unions.Today Japanese and many European automakers produce higher quality cars at lower cost than their American counterparts thanks to a flexible form of production characterized by long-term sole suppliers, assembly and supply plants located near each other, and just-in-time delivery of raw materials. While this style of production was, in fact, pioneered in the U.S. prior to World War II, in the years after the war, American automakers deliberately dismantled this system. As Murray and Schwartz show, flexible production accelerated innovation but also facilitated workers’ efforts to unionize plants and carry out work stoppages. To reduce the efficacy of strikes and combat the labor militancy that flourished between the Depression and the postwar period, the industry dispersed production across the nation, began maintaining large stockpiles of inventory, and eliminated single sourcing. While this restructuring of production did ultimately reduce workers’ leverage, it also decreased production efficiency and innovation. The U.S. auto industry has struggled ever since to compete with foreign automakers, and formerly thriving motor cities have suffered the consequences of mass deindustrialization.Murray and Schwartz argue that new business models that reinstate flexible production and prioritize innovation rather than cheap labor could stem the outsourcing of jobs and help revive the auto industry. By clarifying the historical relationships between production processes, organized labor, and industrial innovation, Wrecked provides new insights into the inner workings and decline of the U.S. auto industry.

Blockchain Revolution: Understanding The Internet Of Money

Business & Personal Finance

All the major players are getting onboard with Blockchain, a new type of decentralized database that is Bitcoin’s best innovation yet. Santander are checking it out, as are Deutsche Bank. Heck, even the UK government has been sniffing around it. But most importantly - so are your rivals. Which makes it all the more imperative that YOU get onboard, too.Blockchain isn’t the easiest piece of tech to understand. But because it will eventually go mainstream, you need to prepare yourself for the Blockchain boom by learning what it’s all about and how to use it now.In this book, we simplify the concept of the Blockchain. We also:•Explain where it originated from•Explain why it’s here•Explain what it can be used for•Discuss the core advantages and disadvantages•Take a look at a fascinating insight into the future of Blockchain and lots more!This book is for beginners and those who know a fair bit about Blockchain. Stuffed with useful info and actionable tips, it will ground you and prepare you for a better way of using your databases from now on. It’s time to take a step towards the future.ABOUT SMART READSSmart Reads exists to provide you with the highest quality information in the least amount of time. Our team of professional writers work with experts on given topics to give you the content that matters quickly. Our books are short, easy-to-read and highly informative so you get important information right away.We also pay it forward by donating 5% of our profit to Pencils of Promise to help build schools, train teachers and support child education. Choose Smart Reads and get smart in less time.

Growing Pains

Business & Personal Finance

Environmental management is a global phenomenon, embracing all businesses in all countries, whether or not there already exists an organised response to managing environmental impacts. Today, there are gross inequalities between the world's richest and poorest nations in terms of income distribution, consumption patterns, access to resources and environmental impact. Yet both the developed north and the developing south are committed, at least in words, to achieving sustainable development. Public awareness of environmental issues in the North has been rising in recent years and further degradation is now largely minimized through more stringent regulatory regimes, voluntary agreements and growing consumer and stakeholder pressure on corporations. Still, the north is continuing to lead an environmentally unsustainable lifestyle as environmental improvements are nullified by overall increases in consumption levels. In the south, a billion people still do not have access to the most basic needs. Poor countries need to accelerate their consumption growth if they are to ensure that the lives of their people are enriched. However, with rapid economic growth and corresponding increases in consumption now under way, their environmental impact is soon to become substantially greater. In a world that strives towards stemming global crises such as climate change, the path already taken by the rich and high-growth economies over the past century cannot be repeated by the south if the desired objective is to create a future that is truly sustainable. Growing Pains examines environmental management in the south from a number of perspectives. It is designed to stimulate the discussion about the role that corporations and national and international organizations play in sustainable development. It does not offer panaceas, as each country has its own problems and opportunities; and, after almost 50 years of failed panacea-oriented economic development policy transfer from the north to the south, it is time to abandon hope for universal solutions and instead look to individual approaches that work. The book is divided into five themes: globalization; the role of business; a focus on national strategies; trade and the environment; and the organizational and structural challenges of sustainable development. With contributions from an outstanding collection of authors in both the developed and developing worlds including UNIDO; the Thailand Environment Institute, Arthur D. Little, Inc., Shell Peru; IUCN, the Russian Academy of Sciences and IIED, this important and unique new book presents a body of work that will provide essential reading for businesses working in developing countries, environmental and developmental NGOs and researchers engaged in the debate and sharing of best practice in this increasingly critical subject area.

SPIN Selling

Business & Personal Finance

The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?”You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.

Megvalósítás hatékonyan

Business & Personal Finance

Az esetek 92 százalékában a nagyszabású beruházások rémálomszerű fiaskóvá válnak: nem készülnek el határidőre, és jelentősen túllépik a tervezett költségkeretet. Így történt ez eddig minden olimpia megrendezésénél, de a világ szinte összes nagyvárosában találunk rá példát Sidney-től Kaliforniáig. A szerényebb kezdeményezések is – legyen szó akár egy kisvállalkozás beindításáról, egy konferencia megszervezéséről vagy egy munkahelyi projekt lebonyolításáról – gyakran hasonló sorsra jutnak. Bent Flyvbjerg, a világ vezető megaprojekt-szakértőjeként számontartott oxfordi egyetemi oktató, évtizedek óta keresi a választ a kérdésre: min múlik, hogy egy terv diadalt arat vagy elbukik? Rengeteg kutatási adatot feldolgozó, lebilincselő példákat és megdöbbentő összefüggéseket bemutató könyvéből megtudhatjuk, milyen tévedések és döntéshozatali torzítások miatt hiúsulnak meg vagy kerülnek veszélybe a projektjeink. Egyszerű irányelvei, könnyen elsajátítható módszerei és merőben új szemléletmódja segítségével soha nem látott sikereket érhetünk el a megvalósítás terén.

Les Grand Auteurs en Economie des Organisations

Business & Personal Finance

Longtemps sujet marginal en économie, car considérée comme une " boîte noire ", l'analyse des organisations suscite désormais un foisonnement de travaux et de débats. Comment comprendre que la science économique ait pu pendant si longtemps se désintéresser des phénomènes organisationnels et focaliser ses analyses sur le fonctionnement des marchés ? Quelle est la vision des économistes contemporains sur l'efficacité des organisations ? Quels sont les débats entre les économistes sur ce sujet ? Qu'est-ce qui les oppose et qu'est-ce qui les rassemble ? Comment peut-on envisager un dialogue entre l'économie et les autres sciences des organisations ? Des précurseurs (Coase, Simon, Penrose) aux plus contemporains (Aoki, Demsetz, Jensen, Hart, Holmstrôm, Nelson & Winter et Williamson) en passant par des auteurs qui stimulent l'analyse économique de leur remarques et critiques (Chandler, Clark et Mintzberg) chaque grand auteur présenté dans cet ouvrage fait l'objet d'un chapitre spécifique. Ainsi le lecteur pourra tout à la fois saisir la cohérence de l'uvre et être invité à découvrir les différences qui les opposent. L'ouvrage s'adresse à tous ceux (étudiants, praticiens, économistes, gestionnaires, sociologues et ingénieurs...) qui veulent comprendre les apports actuels de l'économie sur le terrain des organisations.

La reputazione

Business & Personal Finance

Una panoramica interdisciplinare del concetto di reputazione e della sua espressione nei vari ambiti, pesantemente influenzata dalla pervasività della tecnologia nella società contemporanea.

Selektive Wahrnehmung

Business & Personal Finance

Der Echokammer-Effekt und wie man entkommt. Du bist gefangen in einer Blase deiner eigenen Überzeugungen, und es macht dich dümmer. Algorithmen füttern dich mit Inhalten, denen du zustimmst. Freunde teilen Meinungen, die du bereits hältst. Du verwechselst Bestätigung mit Wahrheit. Dieses Buch enthüllt selektive Wahrnehmung—die Verzerrung, wo wir Informationen suchen, die unsere Überzeugungen bestätigen, und Informationen vermeiden, die sie herausfordern. Es fühlt sich wie Lernen an. Es ist tatsächlich mentale Atrophie. Wir analysieren, wie man ausbricht. Konsumiere bewusst abweichende Ansichten. Suche widersprechende Beweise. Folge Leuten, die mit dir nicht übereinstimmen. Die gefährlichste Position ist nicht falsch zu liegen. Es ist sicher zu sein. Lerne "Ich weiß nicht" zu sagen. Umarme intellektuelle Demut. Deine Blase ist bequem. Entkomme trotzdem.

Loyalty Programs

Business & Personal Finance

Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs.Praise for Loyalty Programs: The Complete Guide"Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended."Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of ClubcardSupported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2).It features:The history of loyalty programsDo loyalty programs work? An academic research reviewThe eight essential principles of a best-practice loyalty programLoyalty psychology, biases, and heuristicsLoyalty program design frameworks and rewardsGames and gamificationBusiness-to-business (B2B) loyalty program approachesLoyalty technology, emerging capabilities and Web3 loyaltyMember data capture, analysis, and usageLoyalty marketing and member lifecycle managementCommercial modelling, benefits and considerationsSecurity and fraud risks and mitigations, and legal considerationsLoyalty program operationsThe future of loyaltyAuthor Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program.Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally.Loyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).

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