Business & Personal Finance - Books

A guerra dos consoles

Da mesma forma que outras grandes rivalidades modernas, como Coca-Cola versus Pepsi e Apple versus Microsoft, redefiniram cada competidor e reescreveram a história dessas empresas, o intenso combate entre Sega e Nintendo nos anos 1990 revelou o melhor e o pior de cada uma e mudou para sempre o mundo do entretenimento, fazendo nascer uma indústria mundial de 60 bilhões de dólares.Na época a Nintendo praticamente monopolizava o mercado de video games, enquanto a Sega era apenas uma empresa instável de fliperamas. Tudo isso iria mudar com a chegada de Tom Kalinske, um ex-executivo da Mattel que podia não saber nada de jogos eletrônicos, mas era expert em travar batalhas impossíveis. Suas táticas arrojadas combinadas às ideias ousadas de seus funcionários transformaram a Sega por completo e a colocaram num patamar ameaçador para a hegemonia da Nintendo.Tendo como base mais de duzentas entrevistas com antigos funcionários de ambas as empresas, Blake J. Harris revela os guerreiros, as estratégias e os diversos fronts de batalha da grande guerra entre esses colossos do entretenimento eletrônico. Passando por momentos-chave da história dos video games — como a criação do Sonic, os lançamentos dos consoles Mega Drive e Super Nintendo e a chegada do jogo Donkey Kong Country às lojas —, Harris retrata essa indústria de maneira inédita e recria com propriedade a energia e o sentimento de todos os nomes importantes da Sega e da Nintendo. Um verdadeiro thriller que mostra os bastidores de uma batalha épica pelo coração e pelo dinheiro de gamers do mundo inteiro e como tudo isso mudou e marcou definitivamente a cultura pop.“Vai evocar a nostalgia de todos que eram fãs de video game há vinte anos.” The Telegraph

Men, Wage Work and Family

Business & Personal Finance

In the last two decades there has been a plethora of research on a range of subjects collectively and rhetorically known as ‘work-life balance’. The bulk of this research, which spans disciplines including feminist sociology, industrial relations and management, has focused on the significant concerns of employed women and/or dual career couples. Less attention has been devoted to scholarship which explicitly examines men and masculinities in this context. Meanwhile, public and organizational discourse is largely espoused in gender neutral terms, often neglecting salient gendered issues which differentially impact the ability of women and men to successfully integrate their work and non-work lives.This edited book brings together empirical studies of the work-life nexus with a specific focus on men’s working time arrangements, how men navigate and traverse paid work and family commitments, and the impact of public and organizational policies on men’s participation in work, leisure, and other life domains. The book is innovative in that it presents both macro (institutional, how policy affects practice) and micro (individual, from men’s own perspectives) level studies, allowing for a rich and contrasting exploration of how men’s participation in paid work and other domains is divided, conflicted, or integrated. The essays in this volume address issues of fundamental social, labor market, and economic change which have occurred over the last 20 years and which have profoundly affected the way work, care, leisure and community have evolved in different contexts. Taking an international focus, Men, Wage Work and Family contrasts various public and organizational policies and how these policies impact men’s opportunities and participation in paid work and non-work domains in industrialised countries in Europe, North America, and Australia.

Software and Organisations

Business & Personal Finance

This is the first book that addresses the genesis and career of the modern day enterprise system in a comprehensive and robust manner. It does so through setting out a new approach for the study of packaged solutions and presents novel empirical studies based on in-depth ethnographic and longitudinal research conducted within supplier organisations

Levi Strauss Canada Holding an Ember: The GWG Brand

Business & Personal Finance

The director of marketing for Levi Strauss Canada needs to decide the future fate of the GWG brand, a fallen giant in the Canadian jeans market. For the last three years, GWG had been licensed to a small manufacturer, who has failed to meet the requirements in the license agreement. While the director is keen to use some of the latent brand equity in GWG, she know that Levi's and Dockers brands come first and that she can not divert marketing dollars towards the brand's revival. As well, she must be careful to manage her small but powerful portfolio of brands in the five main channels without cannibalizing the already declining volumes of the Levi's brand.

Not So Special Anymore

Business & Personal Finance

An expository commentary on the Special Education Program in the United States, this work offers anyone with an interest in education an inside look at how IDEA is implemented, or not implemented, on some public school campuses. This is not an academic work; the author only offers insight based on his 17 years experience as a Special Education Teacher and as a Special Education parent. The short work also includes contributions from other teachers, of varying experience and success. The goals and objectives of this work is to instigate conversation regarding the nationwide implementation of this educational program, and the state of education as a whole.

Ninja Selling

Business & Personal Finance

2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients.Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.

Les Grandes Manœuvres industrielles

Business & Personal Finance

Après avoir manqué, il y a dix ans, le virage du magnétoscope, Thomson envisage, à la fin des années 70, une alliance avec les Japonais, accueillie sans enthousiasme à l'époque par les autorités. Après 1981, le nouveau gouvernement signifie clairement à l'entreprise, qui vient d'être nationalisée, son refus. Moins de trois ans plus tard l'accord est signé. Avec le soutien des pouvoirs publics. Pourquoi ? Au début des années 60, les Américains refusent de livrer à la France un ordinateur qui aurait pu avoir des applications militaires. C'est cet affront qui donnera naissance au dessein gaulliste de construire une grande industrie informatique nationale. Pourtant, en dépit des efforts, des crédits et des bonnes intentions, ce secteur est aujourd'hui dans une situation plus dramatique que jamais. Pourquoi ? C'est ce qu'explique, à travers de nombreux récits pris sur le vif où les rebondissements relèvent quelquefois plus des vaudevilles que de la stratégie, ce livre sur les grandes manœuvres dans l'industrie sous la Ve République. De Saint-Gobain à Rhône- Poulenc, de Péchiney à Elf- Aquitaine, les occasions de mariages, de brouilles et de divorces entre les groupes ne manquent pas et n'ont pas manqué, que ce soit dans la chimie ou le pétrole ou les télécommunications. On y découvre des hommes politiques et des hauts fonctionnaires obsédés par le principe de l'indépendance nationale et qui jouent à un super-Monopoly avec les entreprises sur lesquelles ils exercent une tutelle ou un pouvoir. En face, les managers se prennent pour Clausevitz. Cohen et Bauer projettent une lumière crue et souvent iconoclaste sur les politiques industrielles et les stratégies d'entreprise, et nous dévoilent ce que nous pressentions : l'État, empêtré dans les guérillas que se livrent ses grands corps, ses ministères et ses entreprises, est aujourd'hui frappé d'impuissance, parce que prisonnier de logiques et de principes trop souvent étrangers aux réalités économiques.

The Star Principle

Business & Personal Finance

Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself.THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options.Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.

Dienstleistungen in Angebote verpacken, die Kunden sofort verstehen

Business & Personal Finance

Dieses Buch erforscht Strukturen, die Dienstleistungen zu greifbaren Angeboten bündeln. Es untersucht, wie modulare Pakete Klarheit schaffen und Kaufentscheidungen beschleunigen. Strategische Modelle fokussieren Wertbündelung, Beschreibungslogik und Preistransparenz, die Missverständnisse abbauen. Es adressiert Dynamiken zwischen Komplexität und Zugänglichkeit in Vertrieb und Marketing. Präzise Ansätze ermöglichen unmittelbare Kundenresonanz durch simplifizierte Präsentation.

Zur Vereinbarkeit von Innovation und Kostensenkung

Business & Personal Finance

Innovation und Kostensenkung - strategische Gegensätze oder Mittel zum Zweck? Diese Studie beleuchtet inwieweit das i.d.R. unumstrittene Erfordernis der Kostenkontrolle im Wirtschaftsgeschehen Auswirkungen auf die Innovationsintensität einzelner Unternehmen, Branchen oder ganzer Volkswirtschaften hat. Dazu wurde eine umfangreiche empirische Erhebung institutioneller Aussagen und Fakten durchgeführt, welche - ebenso wie eine eigene Untersuchung zur Messung von Innovation" am Beispiel der Automobilindustrie - zu interessanten Ergebnissen führte.

Earth Is Our Business

Business & Personal Finance

Advocating a new form of leadership that places the health and well-being of people and the planet first, this book proposes a new Earth law, a framework for sustainable development and international environmental governance. As it argues that the planet is not the exclusive preserve of the executives of the world’s top corporations, this volume illustrates how the law can be the catalyst in a shift of attitude away from regarding the Earth as something to be owned and traded for profit. Detailed and passionate, this is a holistic approach to law, business, and the environment in the battle for the ecosystem.

Own Your Past Change Your Future

Business & Personal Finance

Get on the path to being well. We’re the most technologically advanced society in history, but we’ve never been more stressed, medicated, or lonely. We have 1,000 Facebook friends but no one to help us move our couch. The pace of life is making us exhausted. We’re all carrying the weight of our trauma based on the stories we were told by others and the ones we tell ourselves—and those stories are like bricks in a backpack that keep us from being happy and healthy. In his new book, national bestselling author Dr. John Delony provides a clear, five-step path to being well. You’ll learn how to: • Redefine what trauma is and how to identify it in your life. • Grieve and heal from past hurt and trauma. • Make friends as an adult—it’s not easy, but it is necessary. • Change your thoughts—it’s possible. • Assess and evaluate your actions—these can change too. You’ll laugh. You’ll cry. Your thoughts and actions will be challenged. And if you take the steps John outlines, you’ll learn how to leave the past where it belongs and get on the path to healing.

Il mio MBA personale

Business & Personal Finance

Il mio MBA personale offre una panoramica completa di temi quali: imprenditorialità, sviluppo prodotti, marketing, vendite, trattative, contabilità, finanza, produttività, comunicazione, psicologia, leadership, management, progettazione, analisi e operatività dei sistemi. Il tutto in termini chiari, semplici e diretti. Kaufman affronta inoltre alcuni concetti essenziali: - le cinque parti di ogni business attraverso cui qualsiasi impresa grande o piccola può essere compresa e migliorata; - le dodici forme (non solo prodotti e servizi) in cui si può creare valore per i clienti; - i quattro metodi per far crescere il fatturato e aumentare gli incassi aziendali. Il mio MBA personale vi farà risparmiare migliaia di euro e vi aiuterà a lavorare meglio, imparando a prendere le decisioni giuste e a sfruttare al massimo le opportunità che vi si presentano, qualsiasi sia il lavoro che state svolgendo o che vorreste fare.

Econometrics (Routledge Revivals)

Business & Personal Finance

Originally published in 1981, this book considers one particular area of econometrics- the linear model- where significant recent advances have been made. It considers both single and multiequation models with varying co-efficients, explains the various theories and techniques connected with these and goes on to describe the various applications of the models. Whilst the detailed explanation of the models will interest primarily econometrics specialists, the implications of the advances outlined and the applications of the models will intrest a wide range of economists.

Europe's Domestic Market

Business & Personal Finance

Europe's Domestic Market (1988) provides a critical analysis of the European Community’s aim to achieve a unified European domestic market by 1992. It discusses the kind of common market which might be achieved and the economic benefits which might follow. It also explores how far other economic measures need to be undertaken, and the other conditions which may need to be satisfied, if governments, industries and public opinion are to endorse the steps necessary to make the European economy more dynamic. Lastly, some comments are proffered on the potential effects of a unified market on the British economy.

If You're Not First, You're Last

Business & Personal Finance

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.If You’re Not First, You’re Last is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include: Converting the Unsold to Sold The Power Schedule to Maximize Sales Your Freedom Financial Plan The Unreasonable Selling Attitude

Professional Scrum Team, The

Business & Personal Finance

The Practical Guide to Optimizing Product Value through Better Teamwork with Scrum “Professional Scrum is hard, not because the ideas are hard, but because it requires persistence, focus, and dedication to not let the day-to-day realities get in the way. In this book, Peter, Uwe, and Kurt have provided a collection of materials to help the Scrum Team deliver value and feel happy doing it.” --Dave West, CEO and Product Owner, Scrum.org Teams and individuals find the rules of the Scrum Framework to be easy to describe but challenging to implement. The Professional Scrum Team helps you bring the Scrum Framework rules to life in your everyday work, optimizing both team and individual performance and creating more value. Three leading Scrum experts bring together proven practices based on decades of real-life experience participating in, leading, and supporting Scrum Teams. They introduce a team as it starts out with Scrum and follow it as it gains hard-won practical experience, gradually mastering the intense collaboration that Scrum demands. As you share the team's experience--facing and overcoming realistic challenges--you'll discover better ways to work together, enhance your practices, leverage tools, continuously improve, and deliver functionality in ever-shorter cycles. Understand how Scrum Teams work, collaborate, and promote transparency Explore common problems that lead less experienced Scrum Teams to give up Find your Scrum Team's best approach to solving complex adaptive problems Integrate DevOps practices with Scrum to improve effectiveness Productively and professionally resolve conflicts that arise from close collaboration Help your organization learn how to improve its results by better supporting its Scrum Teams This guide is for anyone who works with Scrum Teams or wants to become more effective as a Scrum Team member or leader. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Software Market Competition

Business & Personal Finance

Software Market Competition explores the intense rivalry in the software industry, providing valuable insights for both established companies and startups. It examines how firms can achieve lasting success amid rapid tech advancements and evolving user needs. The book highlights the importance of understanding competitive dynamics and adapting to technological change.Did you know that open-source initiatives are significantly reshaping traditional business models? Or that the shift to cloud computing has revolutionized the software market landscape?The book progresses logically, starting with key concepts like market segmentation and pricing strategies. It then delves into case studies of major software vendors, analyzing their strategies and outcomes. Innovation and disruption are also examined, showing how startups can challenge incumbents. By analyzing financial data from official filings, the book demonstrates how companies can gain a competitive edge.This book is unique due to its rigorous, data-driven approach, offering actionable strategies grounded in empirical evidence. It's a valuable resource for business executives, software developers, investors, and students seeking to navigate the complexities of the software market.

Conciencia de clase Vol. II

Business & Personal Finance

En este segundo volumen de Conciencia de Clase, otros autores dan vida a nuevas historias de las comisiones obreras en once relatos imprescindibles para entender el valor de la lucha por la dignidad, por la democracia. “Aquel miércoles 26 de enero de 1977 el silencio fue muestra de dolor, de respeto, de compañerismo, de fortaleza y disciplina. Fue un silencio imponente e imperturbable. El silencio de doscientas mil personas que rodeaban la capilla ardiente del Colegio de Abogados”. Daniel Bernabé “Cada vez que a Marcelino le decían que éramos tontos, que no íbamos a conseguir nada, que los ricos siempre tuvieron el poder y siempre lo tendrán, él respondía lo mismo: ni nos domaron, ni nos doblegaron, ni nos van a domesticar”. Nativel Preciado “Aquí nos hemos encerrado para demandar la inmediata readmisión de los despedidos y para conseguir un aumento salarial. Pero además buscamos nuestra visibilidad, que se cuente con nosotras, es una lucha feminista”. Martí Domínguez "Cuando Urdaci dijo aquello de ce-ce-o-o en el Telediario y mis padres lo convirtieron en burla hogareña, tuvieron que explicarme, por primera vez en mi vida, lo que era un sindicato. Y por última por qué era importante”. Ana Iris Simón “Una entrega, diez entregas, cien entregas. Vivimos en un mundo difícil y todos estamos un poco j*****s, dice ella. Roy se queda callado durante un instante. Todos no, señora, dice en voz muy baja. Todos no”. Luisgé Martín

Early Childhood Technology Planning

Business & Personal Finance

EARLY CHILDHOOD TECHNOLOGY PLANNING is a valuable resource for early childhood professionals, librarians and college students to explore the area of technology and young learners. This planning guide defines early childhood technology and the rationale for using it with young children. There is a discussion of the challenges early childhood professionals’ face when using technology with young learners. The book continues exploring the resources and teaching strategies that would help early childhood professionals as they combine technology with the needs of young learners. An important chapter is presented on safety and early childhood technology. A highlight of the book is the 300 questions that early childhood professionals have about technology.

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