Business & Personal Finance - Books

Online Marketing für Beginner und Startups 6

E-Book des 6. Band des "Online-Marketings für Beginner und Start-ups". Inhalt ist identisch mit der Softcover-Aufgabe sowie des Hardcovers Mit der zunehmenden Digitalisierung von Arbeitsprozessen sowie Unternehmensstrukturen wurde ein Konzept der Wertschöpfungskette ins Leben gerufen, in dessen Kern die Technologieentwicklung direkt beteiligt ist. Eine Wertschöpfung ist somit immer das Ergebnis einer Kette, an dessen Ende stets die Nachhaltigkeit stehen muss. Nachdem 2001 die ersten Unternehmen damit begonnen hatten, ihre Internetpräsenz zu erhöhen und Online-Marketing für sich zu entdecken, hatte dies nicht nur einen positiven Effekt auf die Neugründerszene (START-UPS), sondern gleichermaßen auf altbewährte Industriestrukturen, die sich nunmehr neu orientieren mussten (Beginner). Das wirtschaftliche Herz der Welt schlägt somit derzeit online und wird so schnell nicht mehr zu schlagen aufhören. Das Interesse aller Unternehmen, Gewinne zu generieren, ist somit mit neuen Strategien verbunden, globale Absatzmärkte für sich und seine Produkte zu finden. Die ersten Wellen des Online-Marketings haben sich einen erfolgreichen Weg geebnet. Permanente Weiterentwicklung ist das Gebot der Stunde. Noch nie war es so wichtig, sich sowohl lokal als auch online zu präsentieren. Wir zeigen Möglichkeiten auf und unterstützen Sie beim Auf- und Ausbau Ihrer Marketingstrategien im Internet.

BPM - Driving Innovation in a Digital World

Business & Personal Finance

This book shows how business process management (BPM), as a management discipline at the intersection of IT and Business, can help organizations to master digital innovations and transformations. At the same time, it discusses how BPM needs to be further developed to successfully act as a driver for innovation in a digital world. In recent decades, BPM has proven extremely successful in managing both continuous and radical improvements in many sectors and business areas. While the digital age brings tremendous new opportunities, it also brings the specific challenge of correctly positioning and scoping BPM in organizations. This book shows how to leverage BPM to drive business innovation in the digital age. It brings together the views of the world’s leading experts on BPM and also presents a number of practical cases. It addresses mangers as well as academics who share an interest in digital innovation and business process management. The book covers topics such as BPM and big data, BPM and the Internet of Things, and BPM and social media. While these technological and methodological aspects are key to BPM, process experts are also aware that further nontechnical organizational capabilities are required for successful innovation. The ideas presented in this book have helped us a lot while implementing process innovations in our global Logistics Service Center.Joachim Gantner, Director IT Services, Swarovski AGManaging Processes – everyone talks about it, very few really know how to make it work in today’s agile and competitive world. It is good to see so many leading experts taking on the challenge in this book.Cornelius Clauser, Chief Process Officer, SAP SEThis book provides worthwhile readings on new developments in advanced process analytics and process modelling including practical applications – food for thought how to succeed in the digital age.Ralf Diekmann, Head of Business Excellence, Hilti AGThis book is as an important step towards process innovation systems. I very much like to congratulate the editors and authors for presenting such an impressive scope of ideas for how to address the challenging, but very rewarding marriage of BPM and innovation.Professor Michael Rosemann, Queensland University of Technology

Unstuck

Business & Personal Finance

Untwist the question mark from your life to start living authentically You Unstuck offers a path forward for those who are "stuck"—despite the comfort, security, and what should feel like success. Do you feel disengaged from a life that looks good on paper? Do you feel like there must be something more? This is your guide to getting unstuck, breaking free of your comfortable cocoon, and discovering what you are meant to be. Through the story of George Johnson, a man in a position much like yourself, you'll learn how to shed the boredom, emptiness, and confusion so you can get on with your life. Whether you need a complete overhaul or just a jumpstart, you'll find the advice you need to start making it happen. More than just a story, this book shifts your perspective to help you realistically plan a transition from the ordinary present to the extraordinary future; emotional support coupled with practical guidance helps you find your path, identify your destination, and begin your journey. Re-think your purpose in life and discover your calling Rediscover the truth about yourself and who you really want to be Follow a clear formula for moving forward with authenticity Break out of your comfort zone and feel fully alive The fact that you've succeeded doesn't mean that you can never change; your dedication, commitment, and skills got you this far—imagine what they could do with a healthy dose of passion! You Unstuck re-acquaints you with your authentic self, helps you uncover your passion, and guides you toward your next big thing.

Les options de vie : les fondamentaux de l'assurance

Business & Personal Finance

Michel Bisch a posé des jalons remarqués dans le métier, comme l’association du crédit et de l’assurance, ou la gestion du risque de vie en particulier dans le grand âge, aujourd’hui des classiques. Dans ce nouvel ouvrage il crée un métier dans le métier en introduisant les options dans l’assurance. Elles permettent à l’assuré de se garantir des conditions futures de prestations quelle que soit l’évolution de sa santé, des tables de mortalité, voire de l’économie. Elles permettent à l’assureur de donner à l’occasion de ce service considérable et attendu, toute la mesure de sa technicité en matière de gestion des cycles de vie. L’ouvrage pose, avec une grande rigueur de classification, des idées fortes et fondamentales, dont les applications multiples vont des garanties décès pour un entrepreneur, aux garanties des conditions de rente en sortie de fonds de pension. Le décideur qui le lit ne peut l’oublier.

How to Grow Rich with The Power of Leverage

Business & Personal Finance

If you study the lives of the most successful people around you; these people without fail apply the principle of leverage and use it to maximum effect in their life. Without applying some kind of leverage there is no possibility of creating accelerated wealth.Bestselling author Praveen Kumar in this book explains how you can create massive wealth in quick time by simply understanding and mastering the principle of leverage.Correct application of leverage breaks through the barrier of 10% growth/ yield. With leverage we can grow at 50% or 60% and even 100% or more.On the other hand improper understanding and use of leverage can have reverse and disastrous effect on your wealth.In this book you will learn:*What are the various types of leverage?*What pre-cautions you should take when applying leverage?*How you can maximize your leverage?*And much more….This book explains the fundamentals and empowers you to grow rich by using the power of leverage correctly.Grab a copy of this book at the introductory price before it gets revised.Most Helpful Customer ReviewsThe best on getting rich the smart way January 28, 2012By ElanaFormat:Kindle EditionThe book is definitely the "leverage" I needed to increase my wealth. The author elaborates on how to get rich using the phenomenal power of leverage. Read for how your technological , financial and even knowledge resources work as leveraging tools to augment your wealth. A fantastic effort that teaches you all the DO's and DONT'S of leveraging to get fantastic returns on your investments. Follow the author's tactics on using the best of leveraging and get rich the smart way.simple and helpful, December 7, 2012By Insight - See all my reviewsThis review is from: How to Grow Rich with The Power of Leverage (How To Create Wealth) (Kindle Edition)A book to keep around to help you remember the important keys to creating accelerated wealth. There were a few grammatical errors but, the book was free.5.0 out of 5 stars Worth reading, March 23, 2012By Dewayne S. Drumgole "D Drumgole" (Bowie, MD) - See all my reviews(REAL NAME)Verified Purchase(What's this?)This review is from: How to Grow Rich with The Power of Leverage (How To Create Wealth) (Kindle Edition)I found the book straight to the point with no BS. The wotds spoken were nuggets to my ears.Fantastic Resource, January 17, 2012By Mr. Romolo Lerza - See all my reviews(REAL NAME)This review is from: How to Grow Rich with The Power of Leverage (How To Create Wealth) (Kindle Edition)This book those a real great job in teaching how, by using the power of leverage, you can grow your business ventures, the book is very well written and teaches the basics and some advanced tactics. I really like the part where the author explains what precautions someone should take before applying certain leverage tactics, I didn't know these things and I believe that it is fundamental to understand these principals.

How to Become a Millionaire: Mastering the Inner Game of Wealth

Business & Personal Finance

Thoughts are indeed the most powerful instrument of wealth creation. There is no doubt that start point of all riches is in the seeding or the thought process that ‘I will be Rich.’Bestselling author Praveen Kumar in this book explains that it is the impulses of thought that have created air planes, space ships, skyscrapers and every invention you see on this planet.We are what we are because of the seeds of thought we have planted. If you want to be rich you have to plant the right seed. Like a seed of mango will not produce an apple. For a harvest of riches you have to plant the seed for being rich in your mind.This book explains in detail how you can rewire your mind by understanding the following concepts:*How to prepare your mind for receiving the seed of wealth?*What are your limiting beliefs that hold you back?*How you can change your attitude to wealth?*What are the triggers that work your mind?*How you can get the millionaire mind script?The starting point of journey to your financial freedom is to rewire your mind to think like a millionaire. This book will empower you and show you how you can rewrite the script of an enlightened millionaire in your mind stuff.Grab a copy of this book before the introductory price is revised.5.0 out of 5 stars Mind Games, Anyone? January 30, 2012By Aimee ElizabethFormat:Kindle EditionI very much enjoyed this book. It's all about re-training your brain to think in a certain way - like self-made millionaires do. If eating every meal out on a daily basis is more important to you than retiring early as a millionaire, then do so. BUT, if you want to become a millionaire & retire early, this is a great book. I became a self-made millionaire and retired early, and I totally agree, it's all about changing how you think. My dad used to call me "cheap" because I didn't buy a bunch of expensive junk to impress him or my friends. Because I value my experiences with people and loved ones over "things," I have accumulated a great deal of wealth. (And my dad is poverty stricken). And I am happy - relationships and experiences with our loved ones are what create true happiness. As soon as you can understand that concept, you will find it very easy to forgoe buying "stuff", and concentrate on enjoying time with loved ones and putting your money to work for you instead. An excellent book!- Aimee Elizabeth, Author of Poverty Sucks! How to Become a Self-Made Millionaire.Wealth January 18, 2012By George J BarendseFormat:Kindle EditionCan I become a millionaire? By reading this book, you can! This wonderful book will show you in detail how to get 1 million dollars and more. It shows you in detail how to master the mind game which will lead you to unkown riches you never imagined---you too can be a millionaire. The first point of your trip to your financial freedom is to rethink your mind to act like a millionaire. If you are interested in wealth,this book is for you---highly recommended.

eBusiness & eCommerce

Business & Personal Finance

This book focuses on the digital value chain of electronic transactions and dedicates a separate chapter to each chain element: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer Relationship Management.

The Power of Moments

Business & Personal Finance

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Achieving Competitive Advantage through Quality Management

Business & Personal Finance

This book examines the ways in which quality management methods, tools, and practices help improve an organization’s performance and achieve sustainable competitive advantages. This volume includes quality techniques and tools such as the EFQM Model, SERVPERF model, E-S-Qual scale and the ISO 9001 certification and provide a wide variety of empirical studies in different economic sectors. In the current economic environment, characterized by economic turmoil and fierce competition, quality management has become a key strategy for organizations to overcome today’s challenges. Organizations benefits from implementing quality management systems by following two approaches. First, they implement quality practices aimed at ensuring customer satisfaction by considering consumer expectations and establishing strategies accordingly. Second, organizations improve processes by establishing efficient and effective process management systems that improve productivity, lower costs, reduce unnecessary expenses, eliminate all non-value added activities, and ultimately maximize excellence and customer satisfaction. Quality management thereby provides tools, techniques, and methods for continuous process improvement in both the professional and academic worlds, which, when implemented by organizations in times of crisis, enable more effective administration of activities undertaken by managers. Containing contributions from various academics and scholars, this new book provides cutting edge research, methods and techniques providing a reference manual for academics, scholars, practitioners and policy-makers.

La Liga de los Capitalistas Salvajes

Business & Personal Finance

La historia se remonta a 1768, cuando Artwright inventa la máquina de vapor e inicia la loca carrera del capitalismo con sus luces y sus penumbras.Desde entonces las mentes más brillantes han mantenido el engranaje de la economía con sus ideas e inventos amasando grandes fortunas, triturando a sus competidores y regentando nuestras vidas.

Making Transnationals Accountable

Business & Personal Finance

With transnationals now of immense significance to many economies and thus seeming to have immense leverage over host governments, this book looks at what can be done to influence the behaviour of these corporations. With a case study of Glaxo.

Pratiques de gestion de l'innovation, 2e édition

Business & Personal Finance

Le présent ouvrage décrit en termes nuancés les meilleures pratiques de gestion de l’innovation et présente les principales étapes menant à l’innovation en proposant une vue intégrée de ses divers concepts et facettes. Cette deuxième édition comporte trois nouveaux chapitres abordant notamment la méthodologie de créativité TRIZ, l’adaptation aux concepts de la transition 4.0 du numérique, et les principes qui différencient la gestion de l’innovation dans les domaines impliquant l’intelligence artificielle (IA). Nombre d’exemples et de typologies d’écosystèmes d’innovation dans l’espace francophone ainsi qu’aux États-Unis ont également été renouvelés. Rédigé par des professionnels qui appliquent ces pratiques et qui les ont enseignées, cet ouvrage vise une mise en pratique rapide et efficace des concepts essentiels par ceux qui, sur le terrain, devront gérer les enjeux liés à l’innovation. Ce « guide pratique » permet d’atteindre plusieurs publics se trouvant à différents stades de leur vie professionnelle. Il vise à mieux préparer les étudiants et à leur permettre de prendre leurs responsabilités de gestion de l’innovation. Il s’avérera un outil essentiel pour les professionnels travaillant dans l’écosystème de l’innovation, qu’ils soient planificateurs, chefs de produit, gestionnaires de recherche et développement, de services techniques en entreprise, de développement corporatif, de développement de produits ou gestionnaires d’impact.

Business Process Management Cases

Business & Personal Finance

This book is the first to present a rich selection of over 30 real-world cases of how leading organizations conduct Business Process Management (BPM). The cases stem from a diverse set of industry sectors and countries on different continents, reporting on best practices and lessons learned. The book showcases how BPM can contribute to both exploitation and exploration in a digital world. All cases are presented using a uniform structure in order to provide valuable insights and essential guidance for students and practitioners.

Principles, Process and Practice of Professional Number Juggling

Business & Personal Finance

Principles, Process and Practice of Professional Number Juggling (Volume 1 of the Working Guides to Estimating & Forecasting series) sets the scene of TRACEability and good estimate practice that is followed in the other volumes in this series of five working guides. It clarifies the difference between an Estimating Process, Procedure, Approach, Method and Technique. It expands on these definitions of Approach (Top-down, Bottom-up and‘Ethereal’) and Method (Analogy, Parametric and ‘Trusted Source’) and discusses how these form the basis of all other means of establishing an estimate.This volume also underlines the importance of ‘data normalisation’ in any estimating procedure, and demonstrates that the Estimating by Analogy Method, in essence, is a simple extension of Data Normalisation. The author looks at simple measures of assessing the maturity or health of an estimate, and offers a means of assessing a spreadsheet for any inherent risks or errors that may be introduced by failing to follow good practice in spreadsheet design and build.This book provides a taster of the more numerical techniques covered in the remainder of the series by considering how an estimator can potentially exploit Benford’s Law (traditionally used in Fraud Detection) to identify systematic bias from third party contributors. It will be a valuable resource for estimators, engineers, accountants, project risk specialists as well as students of cost engineering.

Employment Selection at Lerner & Associates LLP

Business & Personal Finance

The director of development at a large law firm and two other members of a selection committee will be interviewing three candidates for an articling position at the firm. The director must decide what questions to ask of the three law students applying, keeping in mind what questions she could not ask of the candidates. Through role play, students are given the opportunity to develop interview questions and interview the candidates.

Liderando mudanças

Business & Personal Finance

Quando John Kotter escreveu estas palavras, em 1996, em seu livro desbravador Liderando mudanças, ele mal sabia que a velocidade e a magnitude das mudanças nas décadas vindouras seriam ainda mais vertiginosas, sacudindo os alicerces das empresas globais e virando de cabeça para baixo a economia mundial; Desde a malfadada bolha pontocom, passando pelo frenesi das fusões e aquisições, até chegar ao delírio de corrupção, de ganância e, por fim, de recessão, a mudança difusa e profunda já não é exceção; É regra; Agora, com novo prefácio do autor, essa nova edição de Liderando mudanças é mais relevante que nunca; O hoje lendário processo de oito passos de Kotter, para a gestão de mudanças, com resultados positivos comprovados, converteu-se em fundamento para líderes e organizações de todo o mundo; Ao delinear o método adotado pelas organizações para realizar objetivos revolucionários e ao identificar onde e como até as empresas de melhor desempenho perdem o rumo durante o processo de mudança, Kotter oferece recursos práticos a líderes e gestores, para garantir a eficácia das iniciativas de mudança; Ler este livro altamente pessoal é como passar um dia com o mais importante especialista do mundo em liderança de empresas; Sem dúvida, você sairá inspirado desse encontro -- e municiado com as ferramentas necessárias para inspirar outras pessoas;

Regional Trade Arrangements in Africa

Business & Personal Finance

In recent years, African policymakers have increasingly resorted to regional trade arrangements (RTAs) as a substitute for broad-based trade liberalization. This trend has long-term implications for the effectiveness of trade policy as a tool for poverty reduction and growth. This paper examines the record of RTAs in promoting trade and investment. It also explores policy measures that may help improve RTAs' performance.

Global Finance in Crisis

Business & Personal Finance

From the vantage point of the key powers in global finance including the United States, the European Union, Japan, and China, this highly accessible book brings together leading scholars to examine current changes in international financial regulation. They assess whether the flurry of ambitious initiatives to improve and strengthen international financial regulation signals an important turning point in the regulation of global finance. The text: Examines the kinds of international reforms have been implemented to date and patterns of international regulatory change. Provides an analysis of change across a number of financial sectors, including the regulation of hedge funds, derivatives, credit rating agencies, accounting, and banks. Offers an explanation of contemporary regulatory developments with reference to inter-state power dynamics, domestic politics, transgovernmental networks, and/or transnational non-state forces. Providing the first systematic analysis of the international regulatory response to the current global financial crisis, this ground-breaking volume is vital reading for students and scholars of international political economy, international relations, global governance, finance and economics.

Tư Duy Ngược Dịch Chuyển Thế Giới

Business & Personal Finance

Qua những nghiên cứu và câu chuyện đáng kinh ngạc trong lĩnh vực kinh doanh, chính trị, thể thao và giải trí, Grant đã khám phá ra phương pháp để nhận biết một ý tưởng hay, cách lên tiếng mà không bị cô lập, xây dựng liên minh, chọn thời điểm thích hợp để hành động, kiểm soát nỗi sợ hãi và nghi ngờ; cũng như cách thức để các bậc phụ huynh và giáo viên có thể nuôi dưỡng khả năng sáng tạo độc đáo ở trẻ; và giải pháp để các nhà lãnh đạo đấu tranh với tư duy "bầy đàn".Ngoài ra, độc giả còn có thể học hỏi được kinh nghiệm của một nhà khởi nghiệp gọi vốn bằng cách nhấn mạnh những lý do mà các nhà đầu tư không nên đầu tư. Chẳng hạn một nữ quản lý dưới Steve Jobs ba bậc đã thách thức ông ấy như thế nào, một nhà phân tích ra tay lật ngược quy tắc bảo mật tại CIA, một ông trùm tài chính nắm trong tay hàng tỷ đô-la đã sa thải những nhân viên nào không dám chỉ trích ông, và một giám đốc truyền hình thậm chí còn chẳng biết gì về hài kịch nhưng đã cứu chương trình Seinfeld ra khỏi phòng kiểm duyệt. Phần thưởng của họ là tập hợp những quan niệm và nhận thức đột phá khi từ chối tuân thủ các khuôn mẫu sẵn có và luôn tìm cách cải thiện nguyên trạng. Tư duy ngược dịch chuyển thế giới được COO của Facebook Sheryl Sandberg, tỷ phú sáng tạo Richard Branson, tác giả kỳ cựu Malcome Gladwell và nhiều nhà lãnh đạo hàng đầu thế giới đánh giá cao. COO của Facebook nhận xét: "Đây là một trong những cuốn sách quan trọng và cuốn hút nhất mà tôi từng đọc, đầy những ý tưởng đáng kinh ngạc và vô cùng mạnh mẽ. Cuốn sách này không chỉ thay đổi cách bạn nhìn thế giới mà còn có thể thay đổi cuộc đời bạn. Cuốn sách cũng có thể truyền cảm hứng cho bạn thay đổi cả thế giới này".

Avoiding Discrimination in Employment Selection and Retention: Some Legal Issues

Business & Personal Finance

This note provides background information on legal issues in employment selection and retention. Presented are some of the restrictions that are placed on how employers conduct the recruitment process. The human rights legislation that governs the entire employment process is introduced. In addition, the issues of reasonable and bona fide job requirements, medical testing in pre-employment and current employment situations are discussed. Issues that interviewers need to be aware of to avoid discrimination during the hiring process are also highlighted.

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