Business & Personal Finance - Books

Time Warner Inc. and the ORC Patents

Optical Recording Corporation (ORC) secured the rights to a technology known as digital optical audio recording. During the time it took to negotiate the final transfer of the technology ownership, it was rumored that some major electronics manufacturers were developing compact disc (CD) players that recorded digital optical audio signals. A patent lawyer advised ORC that the compact disc players and compact discs recently released by these companies might be infringing the claims of ORC's newly acquired patents. Based on this information, the company proceeded to successfully negotiate licensing agreements with the two largest CD manufacturers, Sony of Japan, and Philips of the Netherlands The third largest manufacturer, WEA Manufacturing, a subsidiary of Time Warner Inc., maintained a position of non-infringement and invalid patents. With the U.S. patent expiry date looming, ORC decided to sue Time Warner for patent infringement. When the defense counsel presented testimony that questioned the integrity of the licensing agreement, ORC's president realized that the entire licensing program was in jeopardy and must decide whether he should accept a settlement or proceed with the lawsuit.

Stella Artois in the U.K.

Business & Personal Finance

Stella Artois, Interbrew company's flagship brand of beer, has experienced phenomenal success on the international market. The United Kingdom market has played a critical role in that success, and Interbrew needs to assess the reasons for this. Interbrew's managing director and its chief marketing officer are meeting to have a discussion about how to proceed in developing the Stella Artois brand. First, they need to understand what part of the company's success was due to expert marketing practices and what part might possibly be due to being in the right place at the right time. As well, they want to assess what possible steps might be taken to spread these practices across the corporation for use in the company's global marketing strategy.

ClothingWorks

Business & Personal Finance

ClothingWorks is a nonprofit organization that provides job-ready attire for women entering the job market. After a full year of operations, the company faces a number of strategic planning options and opportunities to expand its current mandate. The co-chairperson of the steering committee, in preparing for an upcoming meeting, must examine the service concept, delivery system and performance of the organization and the merits of expansion in a service organization. Designed for a course in service management, the case raises issues concerning the unique problems faced by such organizations and the lessons that nonprofits provide to for-profit companies.

Neuro-Learning

Business & Personal Finance

Work with your brain, not against it. Use neuroscience foundations to learn better, faster, and stronger.All our lives, we've been taught ways to learn that are utterly ineffective and ignorant as to how our brains work. This book will transform your approach to learning.Scientifically-proven, step-by-step methods for effective learning.Neuro-Learning is a mini tour of our brains, including its highs and lows. This book will show you the most effective methods for learning, the pitfalls we must avoid, and the habits we must cultivate. It borrows from multiple scientific disciplines to present comprehensive techniques to simply learn more, faster.Memorize more and learn more deeply - in less time.Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with a multitude of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience.Achieve expertise faster, beat distractions and procrastination, and break down complexity.•A tour of the brain's main functions and how they affect your quest learning goals.•The learning techniques that work, and those that don't - with evidence.•How to never need to cram again.•The learning mistakes you are probably committing right now.•The learning myths you are probably still believing.•How your emotions and imagination can assist in learning.Learning to learn unlocks everything you want in life. It takes you from Point A to Point B, and is the only way to guarantee continual progress and development in your life and skills.

Yield Management at American Airlines

Business & Personal Finance

American Airlines is a widely cited leader in the development and implementation of yield management practices. This case is based on a training exercise used at American Airlines to introduce managers to their yield management system. Participants are given the responsibility for a single flight from Dallas-Fort Worth, Texas to Miami, Florida and are required to make a series of sequential booking decisions in real time. The objective of the exercise is to maximize total revenue for the flight, after taking into account no-shows and penalties. De-briefing following the exercise provides an opportunity to discuss both the strategic and tactical issues that arise when applying yield management systems in service firms. The case is designed for use in a service management elective course or in a service operations course and is intended to expose students to yield management by giving them hands-on experience managing bookings for a flight. The game takes approximately 50 minutes to play, leaving approximately 30 minutes for class discussion. Ideally, a supplemental reading dealing with yield management should be assigned with the case in order to provide background theory on yield management and to describe the complexities of a yield management system.

Blue Mountain Resorts: The Service Quality Journey

Business & Personal Finance

Blue Mountain Resorts had been driving its business with a service quality program for several years, which the vice-president of human resources was responsible for coordinating. With a new ski season underway, and the critical Christmas season approaching, he wanted to continue progress of the program by introducing a new set of initiatives. He had recently gathered together a team of Blue Mountain Resort managers, from a variety of different areas in the company, to identify opportunities to improve service quality. The group provided three proposals that he felt warranted consideration. At the upcoming executive team meeting, he would be expected to set the priorities for the coming year and recommend what action, if any, should be taken for each. He had to decide which programs made the most sense for immediate action and which ones required additional study and analysis. Each of the proposals affected different parts of the organization, so he also needed to be concerned about who else in the company should be involved in further evaluation and implementation.

Selkirk Group in Asia

Business & Personal Finance

A family-owned brick manufacturer has built an export business to Japan and other Asian markets from zero to 10 per cent of its volume in seven years. The case examines the company's export strategy and organization in light of the recent Asian economic crisis and the reasons for their competitive success both in Australia and Asia. The managing director is raising the question of whether it is time to change their regional export strategy and organizational structure.

Successful Selling In A Week

Business & Personal Finance

Selling just got easierGood salespeople are in great demand. Sales skills are essential in starting any business, and successful selling brings with it career progression, satisfaction and personal growth that are second to none. With this book, you'll learn all the components necessary to become not just a good but a great salesperson. Whether you're new to sales, and want to start out with a bang, or a veteran salesperson who wants to maximize results, Successful Selling In A Week will be a huge asset to you now and in years to come.You'll learn ways to increase the effectiveness of your efforts, save time and energy and get the best results possible, regardless of your field of sales. You'll be able to put together your own system of success, just like the people before you from whom these principles are drawn. Successful selling means using a structured set of systems that all professional high achievers can learn. We will look at each of these steps one day at a time.You may be wondering if your personality is right for sales. You may think that it's important to be a good talker, but it's far more important to be a sincere listener, to be able to ask pertinent questions that uncover buying motives, and then be able to present the features and benefits of your product or service as they match your customer's needs. A person who does all the talking, without the right questioning and listening, will be wasting time and effort. There is, in fact, no one right personality for sales. Most of us can use the skills we've developed over our lifetime, and hone them with the principles of this book to become a top-notch, if not world-class, salesperson. You'll be able to use the techniques in this book to design sales skills that work best for you, your personality and your industry. - Sunday: Jump-start your success formula- Monday: Develop product and service expertise- Tuesday: Grasp the buying motives- Wednesday: Conquer objections: turn them to your advantage- Thursday: Master successful presentations and closings- Friday: Create action-provoking systems- Saturday: Implement motivation and support systems

Technological Innovation for Sustainability

Business & Personal Finance

This book constitutes the refereed proceedings of the Second IFIP WG 5.5/SOCOLNET Doctoral Conference on Computing, Electrical and Industrial Systems, DoCEIS 2011, held in Costa de Caparica, Portugal, in February 2011. The 67 revised full papers were carefully selected from numerous submissions. They cover a wide spectrum of topics ranging from collaborative enterprise networks to microelectronics. The papers are organized in topical sections on collaborative networks, service-oriented systems, computational intelligence, robotic systems, Petri nets, sensorial and perceptional systems, sensorial systems and decision, signal processing, fault-tolerant systems, control systems, energy systems, electrical machines, and electronics.

Robots tueurs

Business & Personal Finance

« Robots tueurs », le terme est à la mode mais il fausse d’emblée toute réflexion sur le sujet. Car ce seront des robots soldats qui combattront peut-être dans le futur, non des exterminateurs de la race humaine. Or, qui dit soldat dit faiblesses et vertus au combat. Pour que ces machines soient moralement acceptables, il faut donc qu’elles puissent agir au moins aussi bien qu’un soldat humain, qu’elles puissent « raisonner » d’elles-mêmes sur le plan moral. En d’autres termes, ces robots doivent être dotés d’une éthique artificielle.Brice Erbland analyse la psychologie humaine au combat afin de mieux proposer ce que pourrait être la programmation d’une éthique artificielle pour les futurs robots de combat. Une approche originale qui n’est ni celle d’un philosophe, ni celle d’un roboticien, mais celle d’un soldat.

The Secret of Achievement

Business & Personal Finance

A book for all ages to stimulate, encourage and inspire to be and to do something in the world and teach how to succeed in life. For anyone who feels like a failure or want to make changes late in life this text hopes to help you get closer to your destination. "One thing better than making a living, making a life."

Global Branding of Stella Artois

Business & Personal Finance

Interbrew had developed into the world's fourth largest brewer by acquiring and managing a large portfolio of national and regional beer brands in markets around the world. Recently, senior management had decided to develop one of their premium beers, Stella Artois, as a global brand. The early stages of Interbrew's global branding strategy and tactics are examined, enabling students to consider these concepts in the context of a fragmented but consolidating industry. It is suitable for use in courses in consumer marketing, international marketing and international business.

Clever mitreden!: Wie Sie als introvertierte Person die Kunst des Small-Talks meistern. So entwickeln Sie Ihre soziale Kompetenz und verlieren die Angst, mit neuen Menschen zu sprechen

Business & Personal Finance

Werden Sie ein Meister des Smalltalks und machen Sie den perfekten ersten Eindruck!Neuen Forschungen zufolge interagiert ein durchschnittlicher Mensch im Laufe seines Lebens mit etwa 50.000 Menschen. Die Zahl ist noch höher, wenn Sie in einer Großstadt leben.Haben Sie sich jemals gefragt, welchen Eindruck Sie bei den Menschen, denen Sie begegnen, hinterlassen?Sind Sie schon einmal jemandem vorgestellt worden, aber Sie hatten nach dem ersten "Hallo" nichts mehr zu sagen? Haben Sie mit Smalltalk zu kämpfen und befinden Sie sich oft in einer Situation des "peinlichen Schweigens"?Wann immer Sie jemanden neu kennen lernen, haben Sie ein gewisses Zeitfenster, um einen bleibenden, guten Eindruck zu hinterlassen.Haben Sie schon einmal jemanden getroffen, der einen schlechten Eindruck auf Sie gemacht hat, und es hat lange gedauert, bis Sie Ihre Meinung über diese Person geändert haben?Menschen neigen dazu, andere aufgrund des ersten Eindrucks zu beurteilen.Es kann eine Herausforderung sein, die beste Version von sich selbst zu präsentieren, wenn man dafür nur wenige Sekunden Zeit hat.Besonders schwierig ist es, wenn man introvertiert, von Natur aus schüchtern ist und mit sozialen Interaktionen zu kämpfen hat. Glücklicherweise gibt es Methoden und Techniken, mit denen Sie Ihre Smalltalk-Fähigkeiten verbessern, Ihr Selbstvertrauen stärken und jedes Mal einen großartigen ersten Eindruck hinterlassen können. Dieses Buch gibt Ihnen einen Leitfaden an die Hand, wie Sie Smalltalk und Ihre Körpersprache einsetzen können, um eine Verbindung zu Ihrem Gesprächspartner herzustellen. Verwenden Sie dieses Buch, um Ihre Kommunikationsfähigkeiten, sowohl verbal als auch nonverbal, zu verbessern und mit Menschen in Verbindung zu treten, um einen unvergesslichen Eindruck zu hinterlassen. Im Buch erfahren Sie Folgendes:Wie Sie Smalltalk einsetzen, um den perfekten ersten Eindruck zu hinterlassenWie Sie Angst und Schüchternheit in alltäglichen sozialen Interaktionen überwindenWie Sie Körpersprache beim Small Talk einsetzen, um sich besser zu präsentierenWas sind die besten Themen für Smalltalk und was sollten Sie vermeiden, wenn Sie Smalltalk machen?Wie Sie ein Gespräch initiieren und am Laufen haltenDie besten Themen, um ein Gesprächs zu startenWie Sie das peinliche Schweigen vermeidenDie besten Möglichkeiten, um ein Gespräch zu beendenUnd vieles mehr!Dieses Buch wird Ihre Smalltalk-Fähigkeiten auf die nächste Stufe bringen, selbst dann, wenn Sie von Natur aus bereits eine kontaktfreudige Person sind.Sie verfügen vielleicht über ausgezeichnete Kommunikationsfähigkeiten, aber wissen Sie auch, wie man andere Menschen liest? Oder wie man die nonverbalen Signale entschlüsselt, die Körpersprache beobachtet und angemessen reagiert?Selbst wenn Sie sich nicht mit Smalltalk abmühen, hilft dieser Ratgeber, sich in einem Gespräch zurechtzufinden und auf verbale oder nonverbale Hinweise richtig zu reagieren.Stellen Sie eine aufregende Verbindung zu neuen Menschen her, machen Sie neue Freunde, vermeiden Sie unangenehmes Schweigen und beginnen Sie, ab heute soziale Interaktionen zu genießen! Sichern Sie sich das Buch noch heute!

Graceful

Business & Personal Finance

Here are 30 ideas for making a difference in a world that needs you from New York Times bestselling author Seth Godin.

Executive Presence

Business & Personal Finance

Executive presence matters. When 400 CEOs were asked how they choose next-level leaders, 89% of them said they looked for one critical trait-executive presence. This quality is crucial for professional success. In Executive Presence, Joel Garfinkle shows you how to step into your power, convey confidence, and lead with conviction. As you rise in your organization, your executive presence must keep pace with your growth. The higher the stakes, the more you need that power and presence. Using extensive original research gleaned from studying executive presence for more than 15 years, Joel has uncovered the 9 essential qualities of executive presence. His 3x3 Executive Presence Model doesn't just explain executive presence for the modern leader-it walks you step by step through exercises and strategies for cultivating each essential element. Methodically explaining how to master each one, he equips you with a personalized plan for growth, demystifies what executive presence is, and debunks misconceptions that hold you back. This book provides the blueprint for how to master 3 key executive presence domains. 1. Radiate gravitas. 2. Act with authority. 3. Express yourself fully. In Executive Presence, you'll learn how to: - Radiate the commanding, self-assured presence of a high-level leader. - Bring power, conviction, and a strong point of view to your presentations. - Move from passivity and self-doubt to self-assurance and bold decision-making. - Exude a professional magnetism that influences others at every level. - Cultivate and leverage charisma in all your interactions. - Communicate in a clear, crisp, and concise way. Maybe you've come across the term "executive presence" in HBR, but you couldn't adequately define it-let alone begin to grow it. This book will change that. As you delve into the lessons from Executive Presence, you'll join top-ranking organizational leaders who know how to influence others and drive extraordinary results. Whether you're a rising star or CEO, Executive Presence will guide you in leading a high-performing team. Moving from passivity and self-doubt to self-assurance and bold decision-making, you'll become the high-impact leader who propels your organization forward. Executive Presence is for women, people of color, and other employees from marginalized groups who are too often underappreciated, which causes companies to miss out on their full range of talent. By cultivating executive presence, women and any overlooked employees can smash through the glass ceiling and gain the recognition they deserve. If you're in one of these demographics, growing your executive presence will allow you to leap over the barriers you may encounter in your career. What's the key differentiator between this Executive Presence book and its competitors (Sylvia Ann Hewlett's Executive Presence: The Missing Link Between Merit and Success, Paul Aldo's Understanding Executive Presence, Debra A. Benton's Executive Presence for the Modern Leader, and Harrison Monarth's Executive Presence, Second Edition)? The 3x3 Executive Presence Model provides a clear, structured blueprint for developing the most important facets of executive presence. Learn about the 3 domains - gravitas, authority, and expression - that act as the foundational pillars holding up the 9 executive presence competencies.

HBR's 10 Must Reads on Leading Digital Transformation (with bonus article "How Apple Is Organized for Innovation" by Joel M. Podolny and Morten T. Hansen)

Business & Personal Finance

Become a digital-first organization—and avoid disruption.If you read nothing else on the principles and practices that lead to successful digital transformation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reinvent your digital strategy, overcome barriers to change, and win in the continuously connected world.This book will inspire you to:Devise an industry-transforming business modelMinimize risk using discovery-driven transformationLeverage torrents of data more strategicallyPrepare your employees for the future of workPrioritize the right initiativesCompete in the age of AIThis collection of articles includes "Discovery-Driven Digital Transformation," by Rita McGrath and Ryan McManus; "The Transformative Business Model," by Stelios Kavadias, Kostas Ladas, and Christoph Loch; "Digital Doesn't Have to Be Disruptive," by Nathan Furr and Andrew Shipilov; "What's Your Data Strategy?," by Leandro DalleMule and Thomas H. Davenport; "Competing in the Age of AI," by Marco Iansiti and Karim R. Lakhani; "Building the AI-Powered Organization," by Tim Fountaine, Brian McCarthy, and Tamim Saleh; "How Smart, Connected Products Are Transforming Companies," by Michael E. Porter and James E. Heppelmann; "The Age of Continuous Connection," by Nicolaj Siggelkow and Christian Terwiesch; "The Problem with Legacy Ecosystems," by Maxwell Wessel, Aaron Levie, and Robert Siegel; "Your Workforce Is More Adaptable Than You Think," by Joseph B. Fuller, Judith K. Wallenstein, Manjari Raman, and Alice de Chalendar; "How Apple Is Organized for Innovation," by Joel M. Podolny and Morten T. Hansen; and "Digital Transformation Comes Down to Talent in Four Key Areas," by Thomas H. Davenport and Thomas C. Redman.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Il Project Manager pigro

Business & Personal Finance

La gestione dei progetti è un lavoro che coinvolge un numero sempre crescente di persone. È un’attività di grande responsabilità che fa pensare a sforzi sovraumani e fatiche erculee, ma questo libro mostrerà invece come si possa considerare il tutto in modo più divertente e meno oppressivo. I testi e i corsi che parlano di Project Management sono numerosi e insegnano sostanzialmente a gestire un progetto con i soliti approcci: dedizione, concentrazione, impegno… Ma per impressionare i dirigenti, i clienti o il team ci sono altri metodi, si possono raggiungere gli obbiettivi con meno sforzo, con più divertimento e anche con una dose di salutare rilassatezza. Peter Taylor, abile comunicatore e project leader, vi aiuta in questa impresa grazie ai suoi consigli e alla sua esperienza. Sottolinea che non è necessaria una gran dissipazione di forze per completare un lavoro. Un approccio più sereno e meno dispendioso permette di diventare più efficienti, di avere più successo e, perché no, avere più tempo libero.

Big Data and Information Theory

Business & Personal Finance

Big Data and Information Theory are a binding force between various areas of knowledge that allow for societal advancement. Rapid development of data analytic and information theory allows companies to store vast amounts of information about production, inventory, service, and consumer activities. More powerful CPUs and cloud computing make it possible to do complex optimization instead of using heuristic algorithms, as well as instant rather than offline decision-making. The era of "big data" challenges includes analysis, capture, curation, search, sharing, storage, transfer, visualization, and privacy violations. Big data calls for better integration of optimization, statistics, and data mining. In response to these challenges this book brings together leading researchers and engineers to exchange and share their experiences and research results about big data and information theory applications in various areas. This book covers a broad range of topics including statistics, data mining, data warehouse implementation, engineering management in large-scale infrastructure systems, data-driven sustainable supply chain network, information technology service offshoring project issues, online rumors governance, preliminary cost estimation, and information system project selection. The chapters in this book were originally published in the journal, International Journal of Management Science and Engineering Management.

Charlas TED

Business & Personal Finance

Desde que se hizo cargo de TED en 2001, Chris Anderson ha demostrado que una charla breve y cuidadosamente preparada puede ser la clave para generar empatía, suscitar emoción, intercambiar conocimiento y promover un sueño compartido. Una charla bien planificada puede electrizar a todo un público y transformar su visión de las cosas; su poder puede ser muchísimo mayor que cualquier palabra escrita. Anderson ha trabajado de cerca con todos los personajes que han dado esas charlas que tanto nos han motivado, y en estas páginas nos desvela las interioridades de los speechs de algunos de nuestros conferenciantes favoritos, desde sir Ken Robinson a Amy Cuddy, pasando por Elizabeth Gilbert, Salman Khan, Dan Gilbert o Monica Lewinsky. Charlas TED pone a tu alcance la difícil faceta de hablar bien en público y te equipa para que des lo mejor de ti. No existe ninguna fórmula predeterminada, dos charlas nunca deberían ser idénticas, pero sí existen herramientas que dotan de poder a cualquier conferenciante. Estamos, sin duda, ante el nuevo manual del siglo XXI para lograr una verdadera comunicación eficaz y es de lectura obligada para todo el que quiera causar impacto con sus ideas.

Strategie umsetzen, aber richtig! Der Survival Guide für Führungskräfte

Business & Personal Finance

Die meisten Strategievorhaben scheitern an der Umsetzung. Studien bestätigen das: 95 Prozent der Unternehmen halten Strategien für wichtig. Wenn es aber darum geht, ins Handeln zu kommen, herrscht oft Ratlosigkeit auf den Fluren: 90 Prozent der Führungskräfte haben keine Ahnung, wie sie ihre Strategien so kommunizieren, dass diese von den Mitarbeitern in konkrete Maßnahmen überführt werden können. Dass die Mitarbeiter dann erst recht nicht sagen können, was denn die Strategie des Unternehmens ist, ist da leider nur folgerichtig. Es weiß also niemand, wo die Reise hingeht, und konsequenterweise scheitern die meisten Strategien – nicht deshalb, weil die Strategie nicht gut war, sondern weil es niemals zur Umsetzung kam. Es ist also nicht allein damit getan, ein ausgeklügeltes Strategievorhaben erfolgreich zu entwickeln und auf schöne Folien zu bannen. Der schwierigste, aber auch der spannendste Teil der Arbeit beginnt genau jetzt: die Umsetzung. Und das geht am besten mit der richtigen Story. Denn Menschen lieben Geschichten, die überzeugen und mitreißen. Und nur Mitarbeiter, die die Strategie wirklich verstanden haben, werden sie auch umsetzen. Veit Etzold weiß, wie man Geschichten erzählt und Menschen begeistert. In seinem Workbook zeigt er praxisnah, wie auch Ihnen der Dreischritt aus Strategieentwicklung, –kommunikation und –umsetzung optimal gelingt – egal, ob Sie in einem Konzern oder KMU arbeiten, ob Sie Start-up-Eigentümer, selbstständig oder Freelancer sind. Denn eine funktionierende Strategie braucht jedes Unternehmen und auch jedes andere Vorhaben, um am Markt zu bestehen. Schritt für Schritt begleitet Veit Etzold Sie mit diesem Buch durch Ihr eigenes Strategieprojekt. Er gibt Ihnen einen Leitfaden an die Hand, wie Sie Ihre Ziele definieren und Ihre Strategie entwickeln, was Ihr Unternehmen ausmacht und vom Wettbewerb abhebt, wer Ihre Kunden sind und wie Sie am besten einen Wettbewerbsvorteil schaffen und welche Innovationen zu Ihnen passen.

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