Business & Personal Finance - Books

Todos somos un poco raros

Durante generaciones los empresarios, políticos y expertos en marketing han articulado sus mensajes hacia la masa y han establecido lo que le debía gustar y lo que tenía que comprar. El mercado de masas era, hasta hace poco, sinónimo de ventas y beneficios. Pero la realidad hoy es otra: el mundo tiene más información, más opciones, más libertad y las posibilidades de compra se han multiplicado. Los seres humanos se organizan cada vez más en tribus o pequeñas comunidades con gustos, aficiones, intereses e incluso, obsesiones afines. En Todos somos un poco raros Godin desafía a los profesionales del marketing y del management a aprovechar las oportunidades que ofrece esta nueva era, a no tener miedo a lo singular y a participar en esta importante revolución.

NLP In A Week

Business & Personal Finance

NLP In A Week is a simple and straightforward guide to neuro-linguistic programming, giving you everything you need to know in just seven short chapters. From communicating more effectively to creating greater rapport with others, you'll discover the ability to change what isn't working in your life and increase what is.This book introduces you to the main themes and ideas of NLP, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success:- Sunday: What is neuro-linguistic programming?- Monday: Identify empowering and limiting beliefs- Tuesday: Recognize how we represent information to ourselves- Wednesday: Use precision questions to find out what people mean- Thursday: Identify different communication filters- Friday: Use the six levels of change and reframing- Saturday: Increase your optionsABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Generative AI Security

Business & Personal Finance

This book explores the revolutionary intersection of Generative AI (GenAI) and cybersecurity. It presents a comprehensive guide that intertwines theories and practices, aiming to equip cybersecurity professionals, CISOs, AI researchers, developers, architects and college students with an understanding of GenAI’s profound impacts on cybersecurity.The scope of the book ranges from the foundations of GenAI, including underlying principles, advanced architectures, and cutting-edge research, to specific aspects of GenAI security such as data security, model security, application-level security, and the emerging fields of LLMOps and DevSecOps. It explores AI regulations around the globe, ethical considerations, the threat landscape, and privacy preservation. Further, it assesses the transformative potential of GenAI in reshaping the cybersecurity landscape, the ethical implications of using advanced models, and the innovative strategies required to secure GenAI applications. Lastly, the book presents an in-depth analysis of the security challenges and potential solutions specific to GenAI, and a forward-looking view of how it can redefine cybersecurity practices. By addressing these topics, it provides answers to questions on how to secure GenAI applications, as well as vital support with understanding and navigating the complex and ever-evolving regulatory environments, and how to build a resilient GenAI security program.The book offers actionable insights and hands-on resources for anyone engaged in the rapidly evolving world of GenAI and cybersecurity.

The Changing Face of Women Managers in Asia

Business & Personal Finance

The influence of Asian cultures and religious traditions has often been used to explain Asian women’s under-utilisation and under-representation in management. This book examines the influence of culture and tradition on organisational and management practices, and how these affect the progress of women in management in Asian economies. This book, written by prominent scholars of the Asian region, explores which organizational and management practices are universal, and which other aspects (such as human resource practices) are culture specific, and how these in turn affect the advancement / representation of women in the Asian region.Higher educational levels, falling fertility rates and sectoral changes have contributed to women’s increasing participation in the labour force. As women become more educated and qualified for managerial positions, the number of Asian women managers and executives is predicted to rise over the next decade. The Asian economies covered by this up-to-date collection have undergone rapid economic transformation. Until now, most research on contemporary women managers has been drawn from studies conducted in developed countries. Covering case studies in China, Hong Kong, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam, this book uses different perspectives to examine the constraints, opportunities and challenges for women managers in the Asian context and presents an update on their progress in management.

Green Futures

Business & Personal Finance

This book presents a comprehensive examination of the complex journey toward achieving environmental resilience in the twenty-first century. It brings together leading voices from various fields to showcase the challenges and promising solutions in sustainability and green futures. Organized into thematic divisions, each chapter presents a different facet of environmental resilience, offering incisive analysis, creative techniques, and case studies from around the globe. The book explores the complex intersections of environmental, social, and economic elements, including climate change mitigation and adaptation, sustainable urban development, biodiversity conservation, and renewable energy technology.Contributions from distinguished scholars, policymakers, activists, and practitioners encourage interdisciplinary discourse and collaboration to address urgent environmental challenges. The book inspires readers to envision and actively contribute to a more sustainable and resilient future through rigorous research, visionary thinking, and practical ideas.Combining intellectual rigor with approachable prose, this book serves as an invaluable resource for students, scholars, policymakers, and anyone committed to creating a greener and more resilient society. It provides vital information and inspiration for navigating the path toward environmental resilience, whether dealing with the complexity of climate change, seeking innovative solutions for sustainable development, or advocating for environmental justice.

Human Resource Management: The Key Concepts

Business & Personal Finance

@text:A concise, jargon-free guide that covers the main practices and theories that constitute human resource management (HRM). The entries, defined and discussed by a range of international contributors, are drawn from following areas: Employee resourcing The management of employee rewards Developing employeesMaintaining good employee relations Tackling emerging issues in the workplace @text:Fully cross-referenced, with suggestions for further reading throughout, this book is a valuable reference for students and professionals seeking to understanding more about the what, why and how of HRM.

La Main et l'Outil

Business & Personal Finance

Si je demande un effort à l'Europe, je l'ai d'abord demandé aux pays en voie de développement. Par certitude objective. Le développement ne sera pas favorisé par nos interventions charitables. Mais par la mise en œuvre d'une politique rationnelle, fondée sur des arguments rationnels ; c'est une perte collective et durable que celle que l'humanité subie du fait de la misère de la moitié de ses membres. Je suis tiers-mondiste, parce que derrière tant de beaux discours sur le tiers monde, j'ai le sentiment qu'on le dépèce, qu'on en extrait les matières premières et les cerveaux, sans retour, qu'on détruit son environnement, peut-être pour l'éternité des temps, qu'on entretient ses querelles pour en tirer parti. Mais je ne suis pas tiers-mondiste par repentir. J'accepte que l'on m'accuse de ne pas faire assez. Je n'accepte pas que l'on exige de moi que je paie une dette que je n'ai pas contractée. Je ne crois pas, au demeurant, que l'on puisse fonder l'avenir en ressassant le passé. Je suis tiers-mondiste, parce que le tiers monde est du monde et que son déséquilibre menace l'ensemble. Il y a aujourd'hui moins de risques dans l'existence de milliers de missiles à charges nucléaires, dont les deux grands ne souhaitent pas se servir, que dans ces mille foyers locaux où s'affrontent les hommes, les tribus, les armées nationales, ainsi que des troupes irrégulières ou mercenaires, le tout armé par nos arsenaux et d'où peut partir, sans que nul sache le maîtriser, un incendie qui ravage le monde.

Spiritual Capital

Business & Personal Finance

Spiritual Capital seeks to re-focus discussion on core social values, on individuals' value systems and the internal dynamics that impel human beings to live by truth, goodness and love. This book defines, refines and disseminates the concept of spiritual capital. Contributions by practitioner-scholars in applied spirituality, who have practical experience of spiritual capital at work in diverse human situations, provide accounts of concrete expressions of spiritual capital and create an interdisciplinary discussion between spirituality practitioners, artists, ecologists, sociologists and others on the frontiers of change in contemporary culture.

Esencialismo

Business & Personal Finance

Este libro ofrece una disciplina sistemática que te ayuda a enfocarte en lo que verdaderamente importa.Libro bestseller de The New York Times.¿Sabes en qué inviertes tu tiempo y energía? Descubre lo que es verdaderamente esencial y obtén los mejores resultados.Esencial no se trata de hacer más cosas en menos tiempo. Se trata de obtener sólo cosas bien hechas. No es una estrategia de gestión del tiempo, o una técnica de productividad. Es una disciplina sistemática para discernir lo que es absolutamente esencial y eliminar todo lo que no es, para que podamos enfocarnos en lo que realmente importa.Al obligarnos a aplicar un criterio más selectivo de lo que es esencial, la búsqueda disciplinada de menos nos da el poder para recuperar el control de nuestras propias decisiones sobre dónde gastar nuestro tiempo y energía, en lugar de dar a otros el permiso de elegir por nosotros.Lo que ha dicho la crítica:"Greg McKeown cree que la respuesta se encuentra en reducir la vida hasta lo esencial. Él no te puede decir lo que es esencial para todos, pero puede ayudarte a darle sentido a tu vida". -Daniel H. Pink, autor de To sell is Human y Drive."Esencialismo ofrece consejos concisos y elocuentes sobre cómo determinar lo que más te importa, y cómo aplicar tu energía para que al final te dé mayores recompensas". -Reid Hoffman, cofundador y chairman de Linkedin, y autor de The Start-up of You, bestseller de The New York Times."Esencialismo tiene la clave para resolver uno de los grandes rompecabezas de la vida: ¿Cómo hacer menos y lograr más? Una lectura oportuna y necesaria para cualquiera que se sienta comprometido con el éxito. [...] Así que deja lo que estás haciendo y léelo". -Adam Grant, profesor Wharton y autor del bestseller Give and Take."Con Esencialismo, Greg McKeown nos da una guía invaluable para triunfar con un proyecto". -Tim Brown, CEO de Brown."Como soy autoproclamado maximalista que siempre quiere hacerlo todo, este libro me retó y mejoró mi vida. Si quieres trabajar mejor, no sólo más, deberías leerlo también." -Chris Guillebau, autor de The $100 Startup bestseller de The New York Times.

Études d'histoire économique au XIXe siècle en Côte-d'Or

Business & Personal Finance

L’histoire de la Côte-d’Or n’est pas celle de toute la Bourgogne. Elle en est un chapitre exemplaire. Plus que tout autre département de la région, la Côte-d’Or présente un modèle de développement industriel et commercial soumis aux contraintes rigoureuses de la concurrence interrégionale. François Caron, Philippe Jobert et Michel Verpeaux ont choisi deux sources, dont le caractère sériel garantissait l’exactitude et qui permettaient de saisir le processus de l’intérieur : les dossiers de faillite et les actes de création de sociétés. Grâce à elles, ils ont pu décrire des comportements d’entrepreneurs.

Ciudadanos, no clientes

Business & Personal Finance

En Chile, hoy, hay quienes mueren esperando por una prestación de salud y, en algunas zonas, la privatización de la educación ha barrido con la enseñanza pública, acentuando el rol de clientes en una población que debería ser atendida con lógica ciudadana. Es por esto que las demandas por una educación gratuita y de calidad, y por una salud digna estuvieron en el corazón del estallido social y exigen ser atendidas con urgencia. En "Ciudadanos, no clientes", la doctora Izkia Siches y actual ministra y el sociólogo Cristián Bellei proponen una aproximación a estos derechos en el marco de un Estado social de derechos. Visiones integrales y ambiciosas, compromisos con la justicia y la no discriminación, con un rol para el sector privado, pero claramente subordinando su función social a la preeminencia del Estado.

How to Avoid Making Bad Business Decisions

Business & Personal Finance

How to Avoid Making Bad Business DecisionsTable of ContentsIntroductionPredicting the Outcome of a Business DecisionVenturing Into a New Business EnvironmentHow to Secure Your BusinessLegal and Ethical IssuesWho Can Help You Make the Right DecisionSteps Involved In Making DecisionsConclusionAuthor BioPublisherIntroductionIf you’re an investor or have been involved in any type of business, then you probably know that all entrepreneurs make several decisions each day. Some of the decisions that entrepreneurs make include the quantity and brand of products to buy, the selling price of the products and the kind of business to invest in. whether you’re the owner of the business or just an employee, you may be required to decide the number and qualifications of assistants to hire. You might also be required to decide which employees to layoff if the business isn’t performing very well.In some instances, several competing entities might decide to merge so as to stay ahead of all the other competitors. This means that as the owner or the one in charge of the business, you might be forced to decide who to partner with and who to avoid. With this and many more decisions that entrepreneurs make, you must learn how to avoid making bad business decisions.With good business decisions, you can be sure that your company is not at any risk of collapsing. The decision you make can also help you avoid lawsuits or conmen who might be looking for an opportunity to swindle you. However, if you make bad business decisions, you risk losing some or all your employees or even your customers. Illegal business decisions might also land you in jail or even force you to shut down the business. You must therefore be very careful and take your time before making any decision.The book ‘How to Avoid Making Bad Business Decisions’ is designed to help entrepreneurs make the best decisions in their day to day activities. Regardless of whether you’re an established businessman or an aspiring investor, you need to read this book so that you can know where you’re going wrong when making decisions. By simply reading this book, you can significantly increase your profits and even expand your business to new territories.The book will guide you on how to make a business decision in a new environment, how to predict the outcome of a decision you’re about to make and who to consult before making any serious decision.Enjoy reading the book ‘How to Avoid Making Bad Business Decisions!!!’

Building Brands in Asia

Business & Personal Finance

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty.Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. The first part examines the challenge multinational corporations face in balancing brand consistency with local effectiveness. In the second part, attention shifts to Asian company brands, where the focus on branding has been relatively muted until now.Through a variety of sector and country contexts – from facilities management to football clubs, places to pop bands, home appliances to home weaving - we narrate simply and clearly the value, meaning, auditing, aligning, extending and architecture of brands from the likes of Haier, Ah Yee Taung, Axis Bank, OCS, Caltex, Manchester United and Thai Airways in markets as diverse as Japan, Laos, Korea and Singapore. Replete with anecdotes, interviews and case studies, Andrews and Chew provide an insightful, detailed and timely examination for all those interested in today’s primary corporate preoccupation set in the world’s most exciting marketplace.

Business B******t Volume 2

Business & Personal Finance

Kevin Duncan has been collecting business b******t for 30 years he has now collected these into five volumes of material. Each piece of bull features a cartoon, an audio description, and a translation. Each volume contains 50 examples of utter nonsense. If you enjoy this volume download the other four. More at expertadviceonline.com.

Business B******t Volume 3

Business & Personal Finance

Digital Transformation, Artificial Intelligence and Society

Business & Personal Finance

This book examines the fundamental concepts and principles of digital transformation and AI, including their historical development, and underlying technologies, and analyzes the opportunities arising from digital transformation and AI in different sectors, such as healthcare, finance, education, transportation, and governance. It provides a comprehensive overview of digital transformation and AI technologies and their current state of implementation. It also explores the potential challenges and risks associated with digital transformation and AI, including ethical considerations, job displacement, privacy concerns, biases, impact on inequality, social interactions, and the overall well-being of individuals and communities. Additionally, the books provides and discusses policy and regulatory frameworks that can effectively address the opportunities andchallenges posed by digital transformation and AI leading to responsible AI. It also delves into impact of automation on the job market and workforce. The book concludes by proposing potential strategies for navigating opportunities and challenges of digital transformation and AI integration. It emphasizes the need for interdisciplinary collaboration among stakeholders, including policymakers, industry leaders, academia, and civil society, to develop a comprehensive approach towards harnessing the full potential of digital transformation and AI and associated technologies. The book employs a multidisciplinary approach, drawing from various fields such as computer science, sociology, philosophy, political science, economics, law and governance. It combines theoretical analysis, empirical case studies, and expert perspectives to provide a holistic view of the subject matter.This book caters to a diverse audience, including students, researchers, academics, policymakers, industry professionals, and technology enthusiasts. It provides a valuable resource for those seeking a comprehensive understanding ofthe opportunities and challenges arising fromthe integration of digital transformation and AI in society.

Evolutionary Patterns of Local Industrial Systems

Business & Personal Finance

Pulished in 2000, a selection of contributions presented in 1998 at the conference of Udine entitled, "The Development of Industrial Districts in Italy". The theoretical aim of the book is to explain the dynamic mechanism of the growth of Italian "industrial districts" shifting attention from "Marshallian industrial districts", where focus is not just on the decentralization of production among small-batch firms. Determinant factors explaining growth seem related to the ways in which firms explore the markets, learn tacit knowledge, network with subcontractors and make incremental innovations. In substance, the work offers a cognitive approach to the issue of industrial districts.

Business B******t Volume 5

Business & Personal Finance

Consigli a un giovane manager

Business & Personal Finance

Se non impari il mestiere e non hai buoni strumenti di lavoro, farai una brutta fine. Per imparare il mestiere sono utili: corsi di istruzione, consigli, esperienza. Diffida di insegnanti e consiglieri che non hanno mai fatto il manager (l'autore di questo libro l'ha fatto per 30 anni). Da «abduct» a «zeroin» passando per tutte le parole che dovete assolutamente conoscere nel loro vero significato, un libro-dizionario che vi conduce con chiarezza attraverso i segreti del metiere piú odiato e desideto del mondo, e anche un saggio affabile, preciso e aggiornato di critica dell'economia e del costume, zeppo degli utilissimi consigli pratici che solo l'esperienza può dare. Un libro formativo e serio ma pieno di humour anglosassone e italiano.

Small Business Survival: Teach Yourself

Business & Personal Finance

Small Business Survival will give you all the help you need to not just ""get by"" in the present economic downturn but to help your business emerge stronger, too. The author, Kevin Duncan, is an independent troubleshooter with a vast knowledge of many business types, writer of 5 bestselling business books, and winner of many creativity and effectiveness awards. His no-nonsense approach to the subject guides you through the key issues and questions you will face and gives you clear, practical solutions - to help ensure your business survives and thrives.NOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of how to keep your small business afloat and going strong.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.

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