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SC Johnson: Planning Coupon Promotions

SC Johnson: Planning Coupon Promotions

By Peter C. Bell Business & Personal Finance 21/11/2007

An intern at SC Johnson requested a meeting to discuss a new initiative he wanted to pursue after analyzing coupons for SC Johnson's Glade brand. The intern had identified a large variance in coupon redemption rates and coupon return metrics, and wanted to discuss the possibility of developing a better way to plan coupon promotions.

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