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Research and Development at ICI: Anthraquinone

Research and Development at ICI: Anthraquinone

By Peter C. Bell Business & Personal Finance 30/09/1999

ICI's research division had discovered a new use for anthraquinone and had to decide whether to accelerate research on a process to synthesize anthraquinone and develop the commercial application, or to terminate the modest R&D effort. (A Microsoft Excel model is available for use with this case, product 7A98E029.)

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