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Alfonso's Department Store

Alfonso's Department Store

By Peter C. Bell Business & Personal Finance 16/02/2000

The newly appointed general manager of Alfonso's Department Store has initiated a review of Alfonso's newspaper marketing, in part to gain familiarity with the store's marketing practices, but also to look for ways to enhance both sales and market share. (A Microsoft Excel data file is available for use with this case, product 7A99E002.)

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