Business & Personal Finance - Books

EL PODER DE TU MARCA PERSONAL

Manual práctico sobre estrategias de implementación de tu Marca Personal en el mercado, orientado a emprendedores, CEOs y aquellas personas que quieran sacar el máximo partido a su talento."Rubén ha desarrollado un método muy efectivo para potenciar la marca personal. Consigue que cada persona pueda desarrollar sus fortalezas y convertirlas en una empresa rentable." - Pilar Jericó, Empresaria, Conferenciante y Escritora.Convierte tu Marca Personal en un negocio rentable.En este momento te estarás preguntando:¿Cómo conseguir más ingresos dedicándome a mi pasión?¿Cuál es la manera de sacar mayor potencial a mi imagen y comunicación?¿De qué manera podría ofrecer nuevos productos y servicios con un público que esté deseando comprar?Si te ves reflejado, entonces, El Poder de tu Marca Personales para ti.El libro es un viaje a través de una metodología práctica y te dará las claves para generar ingresos con aquello que te hace único y puedes ofrecer al mercado. El poder de tu marca personal te enseñará cómo:• Encontrar tu propósito vital para ponerlo al servicio de los demás. • Construir los pilares de tu Marca Personal posicionándote como autoridad y generando una comunidad de seguidores.• Ser la opción preferida del mercado en tu sector.• Convertir tu Marca Personal en una empresa rentable.• En definitiva: crear tu mejor versión en el ámbito personal, social y de negocios.Sobre el autorRubén Martín, empresario con más de 16 años de experiencia, conferenciante, formador y uno de los mayores referentes en España en cuanto a Marca Personal. Trabaja en la marca de escritores, deportistas y personajes públicos de primer nivel ayudando a mejorar sus resultados.Se considera producto de su propio producto al crear un negocio rentable a través de su Marca Personal, empezando desde cero. Actualmente es uno de los grandes divulgadores de Marca Personal con miles de seguidores en sus redes y constantes apariciones en medios de comunicación.Testimonio de lectores"Lectura muy recomendable para aquellos que quieran aprender a monetizar y optimizar su marca personal, llevándola al siguiente nivel. Sólo apto para valientes que quieran realmente despegar". - Laura López Basulto. Cofundadora de InfluSpeakers"He podido experimentar todas esas herramientas que se exponen en el libro en mi persona y la mejora en mis habilidades. Sencillamente excelente, limpio, claro y definido". Héctor J. Stezano Colares, Consultoría y formación en Ventas."El libro es un viaje fascinante en el proceso de creación de una marca personal. Rubén Martín nos acompaña desde su experiencia para que el camino sea fácil y no nos asuste demasiado mirar hacia adentro.". Manuela Ortiz, Asesora y formadora en Comunicación.

Essai sur le principe de population

Business & Personal Finance

Extrait : "Si l'on cherchait à prévoir quels seront les progrès futurs de la société, il s'offrirait naturellement deux questions à examiner..."

Rapid Knowledge Acquisition & Synthesis

Business & Personal Finance

From novice to expert: tools and techniques to make your learning faster, deeper, and stronger.Time to master the most important meta-skill of all: learning. Too bad you didn’t have this book years ago!Scientifically-proven, step-by-step methods for effective absorption, retention, and comprehension.Rapid Knowledge Acquisition & Synthesis is a collection of the very best methods to get ahead of the typical learning curve. You’ll learn how to create an environment for information absorption at shocking speeds. From scientifically-validated tips to best practices of some of the world’s smartest polymaths, you’ll get it all. Faster, deeper, stronger.Directly from one of self-education's thought leaders.Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with a multitude of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience.Clear guidelines for every stage of the learning process.•The most common obstacles of learning and how to overcome them.•Single loop learning, double loop learning, and how to fundamentally change your comprehension mindset.•Best practices for reading, note-taking, absorbing knowledge, and making things stick inside your brain.•The most strategic questions to ask that will make information become memorable and 3d.•Dual coding, REM sleep, shifting locations, the efficacy of variety, and catching your own blind spots.Unlock the most important meta-skill of all: learning.Make yourself recession-proof, upgrade-proof, competition-proof, absent-minded-proof, and stagnant-proof.

ECG 1re année - Histoire Géographie Géopolitique - 2021

Business & Personal Finance

TOUS LES OUTILS POUR RÉUSSIR LE JOUR DU CONCOURSLa méthodologie pour être performant présentée à partir d’exemples des meilleures copiesTout le programme de première année34 fiches de cours synthétiques (concepts, penseurs, citations, zoom géopolitique, cartes et graphiques commentés, prospective)17 dissertations entièrement rédigées17 plans détaillés et analysésPlus de trente croquis et cartes en bichro et en couleur, faites à la main comme aux concoursConçu par des enseignants experts et reconnus pour répondre aux besoins des élèves de classes préparatoires, chaque chapitre propose :une dissertation entièrement rédigéedeux fiches de cours synthétiquesun sujet de khôlle corrigéun croquis ou une carte en bichroune oeuvre de référence présentée et commentée

Tárgyalj úgy, mintha az életed múlna rajta!

Business & Personal Finance

Mi kell a bizalom kiépítéséhez tárgyalási helyzetben? Miként érhetjük el, hogy egy konfliktusból együttműködés váljon? Hogyan alkudjuk le egy autó árát? A tárgyalás az együttműködés lelke, az emberismeret alkalmazott tudománya. Minden holtpontról kimozdít, legyen szó értékesítési tárgyalásról, a fizetésemelés megbeszéléséről vagy éppen a párunkkal vagy a gyerekünkkel való egyezkedésről. Chris Voss az FBI vezető nemzetközi túsztárgyalójaként több mint két évtizeden át válsághelyzetekben tökéletesítette a legeredményesebb tárgyalási technikákat. A brooklyni bankrablások elkövetőitől a haiti bandaháborúk tagjain át a Fülöp-szigeteki szociopata terroristavezérekig mindenkivel szót kellett értenie. Nem volt más választása – életek múltak rajta. Akciódús és gyakorlatias könyvében az egyetemi oktatói pályafutása során feltárt elméleti ismereteket ötvözi a terepen töltött évek tanulságaival, és bemutatja, hogyan válhatunk profi tárgyalóvá az ismertetett egyszerű irányelvek és könnyen alkalmazható módszerek segítségével. „Ne feledjük, a túsztárgyaló szerepe különleges: neki nyernie kell. Mondhatja-e azt egy bankrablónak, hogy: »Oké, ejtettél négy túszt. Osztozzunk egyenlően: adsz nekem kettőt, és békén hagylak, rendben?« Nem. A sikeres túsztárgyalónak mindent meg kell kapnia, amit kér, cserébe nem adhat semmilyen jelentős dolgot, és mindezt úgy kell megvalósítania, hogy a szemben álló fél utána úgy érezze, remek kapcsolat alakult ki közöttük.”

La fin des riches

Business & Personal Finance

Souffrant d’une sévère crise économique, le monde occidental pratique la politique de l’autruche, et son corollaire : prévoir pour ne pas voir. La futurologie fleurit mais les économistes délaissent une réalité par trop morose pour céder aux charmes de l’abstraction. Or, l’heure n’est plus au rêve. Des millions d’hommes ont, eux, les yeux bien ouverts. Ce sont les habitants de ce que l’on appelait le Tiers Monde, un monde aujourd’hui tellement disparate que le terme est périmé. Le Tiers Monde, c’est tout un monde, et même plusieurs. La poussée démographique - pourtant à peine naissante - des peuples démunis plonge dans l’angoisse les pays riches, dont les monopoles vacillent et qui se sentent peu enclins à abandonner leurs privilèges au profit d’une aide efficace. Pour eux, richesse rime avec vieillesse. La natalité y baisse, l’espérance de vie y augmente. Désormais, il faudra poser les rapports du monde capitaliste et des pays peu développés en termes de peuples vieux et de peuples jeunes, et non en termes de riches et de pauvres. Les pays occidentaux sortiront-ils de leur léthargie ? Le livre d’Alfred Sauvy est un cri d’alarme. Puisse-t-il être entendu.

Food Industry

Business & Personal Finance

"Food Industry" delves into the complex world of food systems, from production to consumption, highlighting the interconnectedness of agriculture, restaurant businesses, and global supply chains. It examines how these elements impact global food security and nutrition, crucial for businesses and consumers alike. The book argues that while the food industry demonstrates efficiency, it faces challenges in sustainability and equity. It advocates for collaboration and innovation across sectors to foster a more sustainable and equitable system. The book uniquely adopts a systems thinking approach, examining the interactions between food production, restaurants, and supply chains. It explores agricultural practices, technological innovations like vertical farming, and the environmental impact of food production. Readers will also learn about the dynamics of the restaurant sector, menu engineering, and the impact of consumer trends. The book progresses through sections on food production, the restaurant business, and global supply chains, providing practical recommendations for businesses, policymakers, and consumers. Ultimately, "Food Industry" provides actionable strategies to improve business practices, inform policy decisions, and promote responsible consumption. It offers case studies of successful restaurants, innovative food technologies, and efficient supply chain solutions. This book is valuable for those seeking insights into business strategy, policy development, or responsible consumption practices within the global food system.

Airports, Cities and Regions

Business & Personal Finance

Since the emergence of urban systems, cities have developed in a mutually inter-dependent process of socio-economic dynamics and transportation linkages. In recent years, Airports worldwide have stepped beyond the stage of being pure infrastructure facilities while the complex dynamics that are taking place at and around international airports represent a crucial element in the post-industrial reorganisation of urban and regional systems. Airports are increasingly recognized as general urban activity centres; that is, key assets for cities and regions as economic generators and catalysts of investment in addition to being critical components of efficient city infrastructure. This book brings together contributions from renowned academic scholars and world leading practitioners to discuss insights gained from theory and practice. The first collection of papers reflects upon the general role and future of airports as well as their specific contribution to competitive advantages within a fast changing business and economic landscape. The second group of contributions ask about the role airports play within the innovation process that is inherently centred on generating and sharing knowledge. The third section of papers investigates the drivers of real estate developments on airport land and in the close vicinity of airports.

HBR's 10 Must Reads on Managing People, Vol. 2 (with bonus article “The Feedback Fallacy” by Marcus Buckingham and Ashley Goodall)

Business & Personal Finance

Are you a good boss--or a great one?Get more of the management ideas you want, from the authors you trust, with HBR's 10 Must Reads on Managing People (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you master the innumerable challenges of being a manager.With insights from leading experts including Marcus Buckingham, Michael D. Watkins, and Linda Hill, this book will inspire you to:Draw out your employees' signature strengthsSupport a culture of honesty and civilityCultivate better communication and deeper trust among global teamsGive feedback that will help your people excelHire, reward, and tolerate only fully formed adultsMotivate your employees through small winsFoster collaboration and break down silos across your companyThis collection of articles includes "Are You a Good Boss--or a Great One?," by Linda A. Hill and Kent Lineback; "Let Your Workers Rebel," by Francesca Gino; "The Feedback Fallacy," by Marcus Buckingham and Ashley Goodall; "The Power of Small Wins," by Teresa M. Amabile and Steven J. Kramer; "The Price of Incivility," by Christine Porath and Christine Pearson; "What Most People Get Wrong About Men and Women," by Catherine H. Tinsley and Robin J. Ely; "How Netflix Reinvented HR," by Patty McCord; "Leading the Team You Inherit," by Michael D. Watkins; "The Overcommitted Organization," by Mark Mortensen and Heidi K. Gardner; "Global Teams That Work," by Tsedal Neeley; "Creating the Best Workplace on Earth," by Rob Goffee and Gareth Jones.

The New Consumers

Business & Personal Finance

While overconsumption by the developed world’s roughly one billion inhabitants is an abiding problem, another one billion increasingly affluent “new consumers” in developing countries will place additional strains on the earth’s resources, argue authors Norman Myers and Jennifer Kent in this important new book.The New Consumers examines the environmental impacts of this increased consumption, with particular focus on two commodities -- cars and meat -- that stand to have the most far-reaching effects. It analyzes consumption patterns in a number of different countries, with special emphasis on China and India (whose surging economies, as well as their large populations, are likely to account for exceptional growth in humanity’s ecological footprint), and surveys big-picture issues such as the globalization of economies, consumer goods, and lifestyles. Ultimately, according to the orman Myers and Jennifer Kent, the challenge will be for all of humanity to transition to sustainable levels of consumption, for it is unrealistic to expect “new” consumers not to aspire to be like the “old” ones.Cogent in its analysis, The New Consumers issues a timely warning of a major and developing environmental trend, and suggests valuable strategies for ameliorating its effects.

Chefsache Vertriebseffizienz

Business & Personal Finance

Das Fachbuch stattet Vertriebsmitarbeiter mit einem Ideenkoffer an Vertriebsmethoden aus, um den künftigen Kundenanforderungen am Markt gerecht zu werden. Auf Grund der Globalisierung und Technologisierung haben sich die Vertriebsstrategien in den letzten Jahren massiv verändert. Die Generation Y verkauft anders als die Generation X. Social-Media-Vertrieb steckt immer noch in den Kinderschuhen, wird aber von Jahr zu Jahr wichtiger. Die herkömmlichen Vertriebsmethoden müssen überdacht und angepasst werden. Fünf Vertriebsprofis aus drei Ländern im Alter von 25-55 Jahren zeigen auf, welche Vertriebswege morgen zum Erfolg führen. Der InhaltSocial Media im VertriebVerkaufen will gelernt sein!Die 12 Geheimnisse des VerkaufsDer erste Eindruck zähltDer Weg des stillen VerkäufersDie ReiheDie Chefsache-Reihe wurde von Peter Buchenau begründet und enthält alles, was für Führungskräfte wichtig ist. In unregelmäßigen Abständen lädt er Gastautoren ein, in dieser Reihe zu aktuellen Managementthemen zu publizieren – Expertenwissen aus erster Hand.<Die AutorenDominik Fürtbauer, Marc Heemskerk, Dieter Menyhart, Roberto Wendt und Claus Zerenko sind Experten in ihren Bereichen und verfügen über langjährige Vertriebserfahrung.

Tax Theory Applied to the Digital Economy

Business & Personal Finance

This book analyzes the tax disruptive aspects of new digital business models to determine the need for new tax measures to address the tax challenges of the digitalization of the economy, and presents a proposal for the adoption of a Digital Data Tax (DDT) and a Global Internet Tax Agency (GITA).

Orion Bus Industries: Contract Bidding Strategy

Business & Personal Finance

Orion Bus Industries is a manufacturer of transit buses that are purchased by transit authorities across North America. The majority of Orion's sales are made through competitive bidding processes. The company's goal is to either increase margins while maintaining sales levels or to increase the total volume of sales. The chief executive officer would like to know whether historical contract bidding data can be used to improve the success of future bids for bus contracts.

Negociator - 2e éd.

Business & Personal Finance

Fruit du travail de deux négociateurs reconnus à l'international, qui ont même inspiré une série télévisée, le Negociator est une véritable Bible de la négociation.Que ce soit dans le domaine diplomatique ou commercial, lors de conflits sociaux ou géopolitiques, dans la gestion de crises, ou simplement pour négocier son salaire et gérer les désaccords du quotidien... les négociations sont partout et à tous les niveaux.Marwan Mery et Laurent Combalbert ont développé la méthode PACIFICAT© reconnue et éprouvée lors de centaines de missions réussies. Ils vous en dévoilent les étapes dans cet ouvrage, illustrées par de nombreux cas pratiques, exemples et verbatim. Vous y apprendrez à préparer, conduire, clôturer et débriefer une négociation, qu'elle concerne une situation ordinaire ou qu'elle engage l'avenir du monde.Enrichie notamment de la négociation éthique, de la négociation à distance et d'un exemple complet qui reprend toutes les étapes de la méthode, cette nouvelle édition est l'outil ultime pour négocier.

Critical Management Studies

Business & Personal Finance

Critical Management Studies (CMS) is often dated from the publication of an edited volume bearing that name (Alvesson and Willmott, 1992). In the two decades that have followed, CMS has been remarkably successful in establishing itself not just as a ‘term’ but as a recognizable tradition or approach. The emerging status of CMS as an overall approach has been both encouraged and marked by a growing range of handbooks, readers and textbooks. Yet the literature is dominated by writings from the UK and Scandinavia in particular, and the tendency is to treat this literature as constituting CMS. However, the meaning, practice, constraints and context of CMS vary considerably between different countries, cultures and language communities. This volume surveys fourteen various countries and regions where CMS has acquired some following and seeks to explore the different ways in which CMS is understood and the different contexts within which it operates, as well as its possible future development.

The Network Challenge (Chapter 21): Networks in Finance

Business & Personal Finance

Modern financial systems exhibit a high degree of interdependence, with connections between financial institutions stemming from both the asset and the liability sides of their balance sheets. Networks--broadly understood as a collection of nodes and links between nodes--can be a useful representation of financial systems. By modeling economic interactions, network analysis can better explain certain economic phenomena. In this chapter, Allen and Babus argue that the use of network theories can enrich our understanding of financial systems. They explore several critical issues. First, they address the issue of systemic risk, by studying two questions: how resilient financial networks are to contagion, and how financial institutions form connections when exposed to the risk of contagion. Second, they consider how network theory can be used to explain freezes in the interbank market. Third, they examine how social networks can improve investment decisions and corporate governance, based on recent empirical results. Fourth, they examine the role of networks in distributing primary issues of securities. Finally, they consider the role of networks as a form of mutual monitoring, as in microfinance.

Vers le haut de gamme made in France

Business & Personal Finance

Depuis l’Ancien Régime, la France doit faire face à l’émergence de nouveaux compétiteurs qui attaquent ses productions traditionnelles. La différenciation des produits et l’amélioration de leur qualité vers le haut de gamme peuvent être des solutions efficaces pour réussir dans le cadre d’une libéralisation des échanges internationaux et d’une concurrence mondialisée. La montée en gamme apparaît comme un enjeu crucial que l’histoire économique peut éclairer. En effet, le made in France évoque l’histoire d’un produit, d’une entreprise, d’un territoire mais également la mobilisation de savoir-faire uniques et ancestraux. Issu d’un colloque international et pluridisciplinaire, cet ouvrage s’attache à comprendre les spécialités du commerce extérieur français du XIXe au XXIe siècle, en regard du dynamisme de ses voisins, allemand notamment. Il interroge en outre le succès des « articles de Paris », des parfums et vins français, des entreprises familiales françaises du luxe mais également des montres suisses, des créateurs et créatrices de mode italiens et de l’industrie automobile allemande. Enfin, il invite à repenser les notions de terroir, de cluster (réseau d’entreprises locales) ou encore de marque.

Likeonomics

Business & Personal Finance

How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

Vuoi essere più interessante?

Business & Personal Finance

Dall'autore dei bestseller Il pensiero laterale e Sei cappelli per pensare, un altro incentivo a cambiare in meglio! Con una grandissima quantità di esercizi che vi aiuteranno a usare l'umorismo, l'intuizione e la sorpresa nelle situazioni quotidiane, questo libro non solo vi insegnerà a rendere la vostra compagnia affascinante, ma scoprirete anche che. gli altri non riusciranno più a dimenticarvi!

Lógica fluida

Business & Personal Finance

Considerado por muchos como el más ilustre de los pioneros en la enseñanza directa de los mecanismos mentales, el doctor Edward De Bono se erigió como una autoridad mundial en todo lo concerniente al pensamiento creativo.Suyos son muchos de los conceptos relativos al tema que han pasado a ocupar un lugar irremplazable en nuestro lenguaje cotidiano.Y suyos son también algunos de los libros más importantes sobre la cuestión, que han construido su reputación científica proporcionando unas herramientas de uso muy sencillo pero, a la vez, y en sus efectos últimos, extremadamente contundentes. Pues bien, en este libro, De Bono desarrolla un nuevo método para la solución de este tipo de problemas. Por un lado, sostiene que la lógica tradicional es estática y está cimentada sobre el sólido fundamento de la identidad. Por otro, y en contraste con esta lógica, que él denomina «lógica rígida», propone la «lógica fluida», fundamentada, precisamente, en el libre flujo de la mente, como si de una corriente de agua se tratara.El «es», a partir de ahí, se convierte en «hacia», y preguntas como «¿Qué es...?» acaban transformándose en cuestiones del tipo «¿Hacia dónde conduce esto?», en un intento de evitar la esclerosis múltiple de la mente y facilitar una mecánica de la reflexión mucho más viva y flexible.Una nueva lógica, en fin, sorprendentemente fácil de utilizar y, además, plasmada en una fluidez visual que permitirá al lector reflexionar sobre sus pensamientos con un enfoque distinto y más creativo.

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