Likeonomics

Likeonomics

How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

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Vuoi essere più interessante?

Dall'autore dei bestseller Il pensiero laterale e Sei cappelli per pensare, un altro incentivo a cambiare in meglio! Con una grandissima quantità di esercizi che vi aiuteranno a usare l'umorismo, l'intuizione e la sorpresa nelle situazioni quotidiane, questo libro non solo vi insegnerà a rendere la vostra compagnia affascinante, ma scoprirete anche che. gli altri non riusciranno più a dimenticarvi!

Lógica fluida

Lógica fluida

Considerado por muchos como el más ilustre de los pioneros en la enseñanza directa de los mecanismos mentales, el doctor Edward De Bono se erigió como una autoridad mundial en todo lo concerniente al pensamiento creativo.Suyos son muchos de los conceptos relativos al tema que han pasado a ocupar un lugar irremplazable en nuestro lenguaje cotidiano.Y suyos son también algunos de los libros más importantes sobre la cuestión, que han construido su reputación científica proporcionando unas herramientas de uso muy sencillo pero, a la vez, y en sus efectos últimos, extremadamente contundentes. Pues bien, en este libro, De Bono desarrolla un nuevo método para la solución de este tipo de problemas. Por un lado, sostiene que la lógica tradicional es estática y está cimentada sobre el sólido fundamento de la identidad. Por otro, y en contraste con esta lógica, que él denomina «lógica rígida», propone la «lógica fluida», fundamentada, precisamente, en el libre flujo de la mente, como si de una corriente de agua se tratara.El «es», a partir de ahí, se convierte en «hacia», y preguntas como «¿Qué es...?» acaban transformándose en cuestiones del tipo «¿Hacia dónde conduce esto?», en un intento de evitar la esclerosis múltiple de la mente y facilitar una mecánica de la reflexión mucho más viva y flexible.Una nueva lógica, en fin, sorprendentemente fácil de utilizar y, además, plasmada en una fluidez visual que permitirá al lector reflexionar sobre sus pensamientos con un enfoque distinto y más creativo.

Kapitał w XXI wieku

Kapitał w XXI wieku

Najważniejsza i najbardziej poczytna książka ekonomiczna dekady, światowy bestseller, który zmienił sposób, w jaki patrzymy na społeczeństwo, na gospodarkę i na obecne w nich nierówności. Napisany ze swadą, ale i ugruntowany w nowatorskiej analizie danych empirycznych, błyskotliwy i rzetelny zarazem Kapitał w XXI wieku na długie lata wyznaczył nowe szlaki w ekonomii. Biznesowa Książka Roku 2014 według „Financial Times” i McKinsey. Numer Jeden na liście bestsellerów „New York Timesa” i przebój sprzedażowy wszechczasów wydawnictwa Harvard University Press. Bestseller Amazona i „najlepiej sprzedająca się książka w ciągu roku od premiery” w historii tej ogólnoświatowej sieci. Do stycznia 2015 sprzedano PÓŁTORA MILIONA egzemplarzy książki w językach francuskim, angielskim, niemieckim, chińskim i hiszpańskim. Nieznajomość tej pracy intelektualnie dyskwalifikuje.Prof. Jerzy Hausner Wybuchowa argumentacja.„Libération” Po raz pierwszy ekonomista daje wyczerpujące dowody na prawdziwość powiedzenia|: „Kto ma, temu będzie dane”.„Spiegel Online” Dzieło o wielkiej głębii historycznej z jeszcze większym bogactwem w zakresie faktów.„Die Welt” Błyskotliwa opowieść o bogactwie i nędzy.„Süddetsche Zeitung” Kapitał w XXI wieku Thomasa Pikettyego jest takim sukcesem, bo wydaje się napisany właśnie po to, by zburzyć wielkie ekonomiczne szybolety naszych czasów… To magnum opus Pikettyego.Thomas Frank, „Salon” 700-stronicowy cios w zadowolone bebechy rozpieszczonej plutokracji. […] Minęło pół wieku od czasu, gdy ostatnim razem historia gospodarcza z takim rozmachem wyrwała się z akademickiej wieży z kości słoniowej.Giles Whittel, „The Times” Książka chce zrewolucjonizować sposób, w jaki ludzie myślą o historii gospodarczej na przestrzeni dwóch ostatnich stuleci. I może się jej udać […] Jest to przede wszystkim bardzo szczegółowe spojrzenie na dane z 200 lat dotyczące podziału bogactwa i dochodu w dostatnim świecie […]. Ta masa danych pozwala Pikettyemu opowiedzieć całkiem prostą i przekonującą historię.„The Economist” Francuski ekonomista Thomas Piketty napisał wyjątkowo ważną książkę. Czytelnicy o otwartych umysłach z pewnością nie będą mogli zignorować zawartych w niej dowodów i argumentów. Jej rozmach przywodzi na myśl dzieła założycieli ekonomii politycznej. […] Piketty nie buduje teorii nieopartych na danych. Książka opiera się na 15-letnim empirycznym programie badawczym, przeprowadzonym z innymi naukowcami. Jego wynikiem jest przekształcenie tego, co wiemy o ewolucji dochodu i bogactwa (które Piketty nazywa kapitałem) w ciągu trzech ostatnich stuleci we wiodących krajach o wysokim dochodzie. To zniewalająca historia ekonomiczna, społeczna i polityczna.„Financial Times” Piketty kwestionuje podstawową logikę dominującą dotychczas w ekonomii. Owszem, ukazywały się książki, które stawiały sobie podobne zadanie, ale to musiało dojrzeć. I tak się stało.Jacek Żakowski Celem tej książki jest dokonanie rewolucji w myśleniu ludzi o historii gospodarczej dwóch ostatnich stuleci.„The Guardian” Można bez ryzyka przesady powiedzieć, że Kapitał w XXI wieku, magnum opus francuskiego ekonomisty Thomasa Pikettyego, bedzie najważniejszą książką ekonomiczną roku, a może i dekady. Piketty, niewątpliwie wiodący na świecie ekonomista badający dochody i nierówności, dokonał czegoś więcej niż tylko udokumentował wzrastającą koncentrację bogactwa w rękach wąskiej elity. Pokazał też, że wracamy do czasów „kapitalizmu patrymonialnego”, w którym na szczytach gospodarczej hierarchii dominuje nie tyle nawet bogactwo, ile odziedziczone bogactwo, przez co urodzenie znaczy więcej niż wysiłek i talent.Paul Krugman, noblista, „New York Times” W Kapitale w XXI wieku Piketty do katalogu podatkowych rozwiązań dodał też jeszcze zupełnie nową koncepcję podatku majątkowego. I to najlepiej wprowadzonego od razu na poziomie globalnym (ideał) albo "przynajmniej" unijnym (to już jest możliwe). Chodzi mu o progresywny podatek od majątku netto.[...] Na pytanie, czy takie opodatkowanie jest sprawiedliwe, Piketty odpowiada zwykle pytaniem: A czy sprawiedliwa jest sytuacja, w której majątek po osiągnięciu pewnej wielkości przestaje być w ogóle przedmiotem zainteresowania fiskusa? Czy to jest fair wobec tych wszystkich szaraczków wypełniających grzecznie swoje zeznania podatkowe, przed którymi nie mogą uciec? [...] Wszystkie te podatkowe eksperymenty nie są dla Francuzów [tj. Piketty'ego i jego kolegów ekonomistów] jakąś lewacką fanaberią. Oni są przekonani, że w ten sposób ratują kapitalizm przed nim samym, zanim rosnące nierówności doprowadzą do potężnego tąpnięcia na wzór rewolucji francuskiej z 1789 r. albo bolszewickiej. Stąd radykalna krytyka nierówności, podwyżki podatków i dowodzenie, że wolny rynek może w końcu zabić kapitalizm.Rafał Woś, publicysta "Dziennika Gazety Prawnej" (na portalu Tokfm.pl) Piketty strzał za strzałem trafia dokladnie w cel, mówiąc o pogarszających się nierównościach, które wykrzywiają społeczeństwo – zwłaszcza amerykańskie społeczeństwo. […] Dla tych, którzy skręcają się z bólu od ciągłych bredni o tym, dlaczego nie można podnieść płacy minimalnej, dlaczego tych, którzy „tworzą miejsca pracy” nie można opodatkować i dlaczego amerykańskie społeczeństwo jest niby najbardziej otwartym na świecie, Piketty jest lekarstwem przepisanym przez dobrego lekarza.Russell Jacoby, „New Republic” Thomas Piketty (1971) – francuski ekonomista, absolwent m.in. London School of Economics, dyrektor ds. badań w École des hautes études en sciences sociales (EHESS), współzałożyciel i profesor w Paris School of Economics. W 2012 roku wybrany przez „Foreign Policy” do grona stu najbardziej wpływowych intelektualistów na świecie. Obok bestsellerowej książki Kapitał w XXI wieku (2013) napisał też m.in. Ekonomię nierówności (2004) i Czy można uratować Europę? (2012), które wkrótce ukażą się nakładem Wydawnictwa Krytyki Politycznej. Książce Thomasa Piketty'ego Kapitał w XXI wieku poświęcony jest 39 numer Krytyki Politycznej: Nierówności

An Economic History of Modern France

An Economic History of Modern France

First published in 1979, this richly documented study of French development from the early nineteenth century to the present day is of particular importance to students both of history and economics. Francis Caron moves as confidently through the fields of current economic policy and modern economics as he does through the traditional subject matter of French nineteenth-century economic history. His book incorporates the mass of research that has appeared in monograph and periodical form in recent years, making it accessible for the first time to the English-speaking reader.

Disruptive Technologies and Business Innovation: IoT in Perspective

Disruptive Technologies and Business Innovation: IoT in Perspective

This book explores the transformative impact of the Internet of Things (IoT) on business innovation and marketing strategies. It delves into how IoT is disrupting traditional approaches and creating new opportunities for businesses to thrive in a rapidly evolving technological landscape.The book begins by introducing IoT in marketing and its role in shaping modern business practices. It discusses how IoT is revolutionizing key aspects of the marketing mix, including product development, pricing strategies, promotion, and distribution channels. Readers will gain insights into how IoT integrates with marketing strategies to enhance customer experiences and improve decision-making through data-driven approaches.The book also examines IoT's role in market research and highlights its transformative potential in specialized industries, such as smart manufacturing for fashion firms. By providing practical applications and real-world examples, this guide serves as an essential resource for professionals, researchers, and students seeking to understand IoT's role in business innovation.ReadershipResearchers, business students and marketing professionals.

Place Based Approaches to Sustainability Volume I

Place Based Approaches to Sustainability Volume I

Without respecting and nurturing ‘place’ we cannot achieve a state of ecological sustainability. Place-based organizations are not run on a purely materialistic basis. The non-materialistic features of a place, its aesthetics, cultural heritage, community feelings, transcendence, should be integrated into sustainability management. This far-reaching two-volume work breaks with the economic logic of efficiency and profit maximization, and suggests that organizations should inform their sustainability by encompassing feelings of identity with and attachment to place.According to this vision, the editors have compiled scholarly contributions aimed to support the ecological transformation of humankind by exploring both theoretical and practical models that integrate the sense of the place, ethics and spirituality in new ways of organizing of economic and social life. This first volume sets the theoretical direction of the volumes, asking broad aestheticquestions around the ethical and spiritual foundations of sustainability. It will be of interest to scholars, practitioners and students of sustainability, business ethics and spirituality.Mara Del Baldo is Associate Professor of Accounting and Business Administration, Economics of Sustainability and Accountability at the University of Urbino, Italy, Department of Economics, Society and Politics.Maria-Gabriella Baldarelli is Associate Professor of Accounting, University of Bologna, Department of Management, Rimini Campus, Italy.Elisabetta Righini is Full Professor of Commercial Law and Law of Trade and Financial Markets at the School of Law and the School of Economics of University of Urbino, Italy.

10 Simple Secrets of the World's Greatest Business Communicators

10 Simple Secrets of the World's Greatest Business Communicators

Based on author Carmine Gallo's career as a Fortune 500 communications coach and Emmy Award-winning television journalist, 10 Simple Secrets of the World's Greatest Communicators has been updated and revised to show business people how to achieve their personal and professional goals by mastering the ten simple secrets used by the world's greatest business communicators. The book offers techniques and proven tips that explain how these successful communicators connect with audiences who demand passion, inspiration, preparation, clarity, brevity, command presence, and simplicity, all delivered in a visually compelling package.

Jobs and Growth: Supporting the European Recovery

Jobs and Growth: Supporting the European Recovery

Five years after the onset of the global financial crisis, Europe’s economy is still fragile. Notwithstanding recent positive signs amid calmer financial markets, medium-term growth is likely to remain frail owing to continuing weaknesses and vulnerabilities at the country level and in the fabric of European institutions and banks, especially in the euro area. In addition, unemployment in many countries has reached very high levels. The IMF research collected in this volume provides a number of guideposts that offer an opportunity for stronger and better-balanced growth and employment in Europe after what has been a long and dismal period of crisis.

Managing China's Energy Sector

Managing China's Energy Sector

Since China has now become the world’s largest energy consumer, its energy sector has understandably huge implications for the global economy. This book examines the transformation of China’s conventional and renewable energy sectors, with special attention to state-business relations. Two studies examine the development of China’s energy profile, especially China’s renewable energy. Two others explore governmental relations with state-owned enterprises (SOEs) and their reform. Despite drastic restructuring in the late 1990s, SOEs continue their oligopolistic control of the oil and gas sectors and even overshadow the stock market. Three studies investigate the factors that help propel the expansion of China’s conventional energy firms, as well as those producing renewable energy (i.e. solar PV industry). A study of China’s solar PV industry suggests that China’s governmental support for it has evolved from subsidising production (a "mercantile" stage aimed at expanding the industry’s global production and export share) to subsidising the demand side (aiming at expanding domestic demand and absorbing redundant manufacture capacity). Another review of this industry finds that firms tend to pay heavy attention to extra-firm institutional network relationships both inside and outside China, and that buyer-supplier networks are influenced by extra-local managerial education. The final chapter compares China’s provinces and their embedded carbon-footprints per capita in urban areas from a consumption perspective, using a self-organizing feature map (SOFM) model. This book was originally published as a special issue of the Asia Pacific Business Review.

Cues

Cues

Wall Street Journal bestseller!   For anyone who wants to be heard at work, earn that overdue promotion, or win more clients, deals, and projects, the bestselling author of Captivate, Vanessa Van Edwards, shares her advanced guide to improving professional relationships through the power of cues.What makes someone charismatic? Why do some captivate a room, while others have trouble managing a small meeting? What makes some ideas spread, while other good ones fall by the wayside? If you have ever been interrupted in meetings, overlooked for career opportunities or had your ideas ignored, your cues may be the problem – and the solution. Cues – the tiny signals we send to others 24/7 through our body language, facial expressions, word choice, and vocal inflection – have a massive impact on how we, and our ideas, come across. Our cues can either enhance our message or undermine it. In this entertaining and accessible guide to the hidden language of cues, Vanessa Van Edwards teaches you how to convey power, trust, leadership, likeability, and charisma in every interaction. You’ll learn:  •  Which body language cues assert, “I’m a leader, and here’s why you should join me.”  •  Which vocal cues make you sound more confident  •  Which verbal cues to use in your résumé, branding, and emails to increase trust (and generate excitement about interacting with you.)  •  Which visual cues you are sending in your profile pictures, clothing, and professional brand. Whether you're pitching an investment, negotiating a job offer, or having a tough conversation with a colleague, cues can help you improve your relationships, express empathy, and create meaningful connections with lasting impact. This is an indispensable guide for entrepreneurs, team leaders, young professionals, and anyone who wants to be more influential.

East Timor: Establishing the Foundations of Sound Macroeconomic Management

East Timor: Establishing the Foundations of Sound Macroeconomic Management

This report provides an overview of the economic and institutional developments in East Timor up to September 1999 and the immediate impact of the violent events that followed the August 30, 1999 referendum to decide East Timor's future status. The report presents the key elements of the strategy recommended by IMF staff to the United Nations Transitional Administration in East Timor (UNTAET) to rebuild the institutions needed to support economic activity and public administration, including external financing requirements, technical assistance, and macroeconomic management training needs. Finally, the report assesses implementation of the strategy and discusses the steps that should be taken to ensure that the strategy will help East Timor to prepare to face future challenges.

Beyond Diversity

Beyond Diversity

"A useful, forcefully written, and wide-ranging study of inequities—and how to fix them." —Kirkus ReviewsWhat if we could go beyond the conversation about diversity and take real action?In early 2021, more than two hundred widely respected experts gathered virtually for the world’s most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer.Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there. For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all.

Ethics, Meaning, and Market Society

Ethics, Meaning, and Market Society

This book explores the underlying causes of the pervasive dominance of ‘unethics’ in contemporary affairs in economics, business, and society. It is argued that the state of unethics is related to the overexpansion of market and market values in all spheres of social life and human activities. A correlate of this development is the emergence of an extremely individualistic, materialistic and narcissistic mind-set that dictates the decisions and behavior of people and organizations. The author argues that art can help to overcome the dominant market metaphysics of our age, as genuine art creates models of 'poetic dwelling,' which can generate non-linear, progressive change that opens up a larger playing field for ethics. Aesthetics and ethics go hand in hand. Ethical action is not just right for its own sake, but makes the world a richer, livable and more beautiful place.Ethics, Meaning, and Market Society will be of interest to students at an advanced level, academics, researchers and professionals. It addresses the topics with regard to ethics in economics, business, and society in a contemporary context.

Lehman Brothers

Lehman Brothers

Learn about the Lehman Brothers collapse with iMinds insightful knowledge series. Lehman Brothers Holding Co. was the fourth-largest U.S. investment bank before the firm’s spectacular collapse in 2008. Lehman’s global businesses previously generated more than $19 billion in 2007 from its vast capital markets, investment banking and investment management businesses. The firm’s numerous subsidiaries included Neuberger Berman, Aurora Loan Services, Lehman Brothers Bank and Eagle Energy Partners. Lehman’s Chapter 11 bankruptcy protection filing on September 15, 2008 marked one of the largest bankruptcies in U.S. history and sent shockwaves throughout the global financial markets. iMinds brings targeted knowledge to your iPad with short information segments  to whet your mental appetite and broaden your mind.

Learning from Catastrophes: Strategies for Reaction and Response

Learning from Catastrophes: Strategies for Reaction and Response

Breakthrough Best Practices for Managing Extreme Risks—Both Natural and Man-MadeHow to prepare for risks ranging from financial crises and climate change to pandemics and terrorismIndispensable information for leaders and strategists in business, the public sector, and nonprofit organizations alikeDraws on leading-edge research from The Wharton School and top risk management experts worldwideHurricanes. Earthquakes. Pandemics. Global economic crises. Terrorism. Whether natural or man-made, massive catastrophes happen far more often than decision-makers once imagined. Organizations must prepare for these events–but how?In Learning from Catastrophes, the world’s leading experts in extreme risk management present innovative approaches to mitigation, preparedness, and response. They show how to dramatically improve forecasting and communication about high-consequence risks, use economic incentives to improve resilience and sustainability, and proactively implement operational steps for rapid, effective response to disaster.In today’s increasingly unstable, uncertain world, preparing for extreme risk has never been more urgent. Whether you’re a leader in the private, public, or nonprofit sector, this book presents the principles and strategies you’ll need.

Routledge Handbook of Korean Business and Management

Routledge Handbook of Korean Business and Management

This Handbook, authored by a stellar line-up of international contributors, explores the diverse phenomena and issues surrounding the Korean business and management world.Offering insights into trends, challenges, policies and initiatives of corporations and government and providing a nuanced portrayal of Korean business dynamics, the Handbook’s approach is centred around four key themes:Examining the roles played by the government and markets, including labour and financial markets, in Korea’s economic progression. Addressing macro and micro issues in Korean business and management such as business groups, business-government relationships, corporate governance, corporate strategy and globalization, human resource management, employment relations, and chief executive officer (CEO) compensation. Scrutinizing current phenomena by bridging the past and future, exploring mainstream and emerging business issues such as corporate social responsibility, environmental, social, and governance issues, start-up businesses, diversity and inclusion and the impact of the Fourth Industrial Revolution. Emphasizing the interplay between agents, structures and institutions. Delving into the intricacies of business and management in a Korean context, this Handbook will be a valuable resource to students and scholars of international business and management, with a particular focus on Asia and Korea.

Climate Capitalism

Climate Capitalism

"How smart economics hold the key to addressing the multiple crises—from financial to food, climate to resource scarcity—facing the world." —Achim Steiner, executive director, United Nations Environment ProgrammeIn Climate Capitalism, L. Hunter Lovins, coauthor of the bestselling Natural Capitalism, and the sustainability expert Boyd Cohen prove that the future of capitalism in a recession-riddled, carbon-constrained world will be built on innovations that cutting-edge leaders are bringing to the market today. These companies are creating jobs and driving innovation.Climate Capitalism delivers hundreds of in-depth case studies of international corporations, small businesses, NGOs, and municipalities to prove that energy efficiency and renewable resources are already driving prosperity. While highlighting business opportunities across a range of sectors—including energy, construction, transportation, and agriculture technologies—Lovins and Cohen also show why the ex–CIA director Jim Woolsey drives a solar-powered plugin hybrid vehicle. His bumper sticker says it all: "Osama bin Laden hates my car."Corporate executives, entrepreneurs, environmentalists, and concerned citizens alike will find profitable ideas within these pages. In ten information-packed chapters, Climate Capitalism gives tangible examples of early adopters across the globe who see that the low-carbon economy leads to increased profits and economic growth. It offers a clear and concise road map to the new energy economy and a cooler planet."A must-read for entrepreneurs, investors, industry experts, and corporations interested in capitalizing on the greatest wealth-creation opportunity of our lifetime: solving climate change." —Jigar Shah, founder, SunEdison, and CEO, Carbon War Room"Well supported with examples of real business practice." —Ed Crooks, Financial Times