Business & Personal Finance - Books

Le Brésil - 2e éd.

Si le Brésil a attiré tous les regards depuis qu’il a obtenu l’organisation de la Coupe du Monde de football en 2014 et celle des Jeux olympiques en 2016, l’intérêt s’est récemment transformé en forte inquiétude : entré en récession économique en 2015, victime à répétition d’attaques de virus exotiques, son système politique vit une crise sans précédent et les Brésiliens doutent de leur avenir.Mais au-delà des hauts et bas de la conjoncture, le Brésil a pourtant tout d’un grand : géant latino (8,5 millions de km2 pour plus de 200 millions d’habitants), doté de ressources naturelles et agricoles exceptionnelles et d’une population jeune et qualifiée, il a affirmé sa montée en puissance géopolitique aussi bien à l’échelle du continent sud-américain que sur la scène internationale. Pays dit « émergent », le Brésil semble bien aujourd’hui « émergé ».Cet ouvrage vient dresser le portrait original d’un pays dont le potentiel de survie ne cesse de surprendre et de fasciner.

Open Services Innovation

Business & Personal Finance

The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy. Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry. "Whether you are managing a product or a service, your business needs to become more open and more inclusive in order to be more innovative. Open Services Innovation will be an invaluable guide to intrepid managers who commit to making that journey." —GARY HAMEL, visiting professor, London Business School; director, Management Lab; and author, The Future of Management"I tore out page after page to share with my leaders. Chesbrough has pioneered an entire rethink of business innovation that’s rich in concept, deeply explained, with tools ready to use in every industry." —SCOTT COOK, founder and chairman of the executive committee, Intuit"Focusing on core competence often tempts managers to keep continuing what succeeded in the past. A far more important question is what capabilities are critical in the future, and Chesbrough shows how to ask and answer these issues." —CLAYTON CHRISTENSEN, Robert & Jane Cizik Professor of Business Administration, Harvard Business School, and author, The Innovator's Dilemma"To thrive, businesses will need to master the lessons of open service innovation. Here is their one-stop guidebook with important lessons clearly and compellingly presented." —JAMES C. SPOHRER, director, IBM University Programs World-Wide"Open Innovation pioneer Henry Chesbrough breaks new ground with Open Services Innovation, a persuasive argument for the power of co-creation in the world of services." —TOM KELLEY, general manager, IDEO, and author, The Ten Faces of Innovation, The Art of Innovation"With his trademark style of beautifully explained examples, Henry Chesbrough shows how open service innovation and new business models can help you escape this product commodity trap and bring you to the next level of competition." —ALEX OSTERWALDER, author, Business Model Generation"Open Services Innovation shows how a business can redefine itself as a service organisation and tap into faster growth through shared innovation." —SIR TERRY LEAHY, chief executive, Tesco"Chesbrough shows how innovating openly with a services mindset can make you a market leader." —CHARLENE LI, author, Open Leadership, and founder, Altimeter Group

Does Excess Liquidity Pose a Threat in Japan?

Business & Personal Finance

This paper examines the effects of quantitative easing implemented by the Bank of Japan (BoJ) since early 2001, looking specifically at the impact on inflation expectations and real asset prices. It suggests a number of possible channels through which quantitative easing may have exerted influence, and reviews some of the empirical evidence linking open market operations and long-term bond purchases to real yields and other asset prices. It argues that quantitative easing has had smaller effects on nominal and real variables than desired, mainly because the BoJ has not succeeded in credibly communicating its policy intentions once the zero bound on short-term rates ceases to be binding. It argues that setting clear goals for inflation and a return to interest rate targeting are not only key elements of a successful strategy to avoid deflation, but are also essential to pin down expectations and avoid instability once deflation wanes.

Fiscal Multipliers

Business & Personal Finance

This note provides background information for policymakers on fiscal multipliers, including quantitative estimates. The fiscal multiplier is defined as the ratio of a change in output to an exogenous change in the fiscal deficit. The degree of financial market development has an ambiguous effect on multipliers depending on how the degree of financial development affects liquidity constraints and the government’s ability to finance the fiscal deficit. However, any estimate of a multiplier should be on the basis of assumptions under which it is valid.

Open Business Models

Business & Personal Finance

In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, “open” model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations.In Open Business Models, Chesbrough takes readers to the next step—explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company’s current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models—including Procter & Gamble, IBM, and Air Products.In addition, Chesbrough introduces a new set of players—“innovation intermediaries”—who facilitate companies’ access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business model on innovation and IP.This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies—wherever in the world they are found.

Modern Corporations and Strategies at Work

Business & Personal Finance

Strategies are integral to growth, expansion and sustainability of modern corporations. The agile strategies are central to overcome challenges of the turbulent times accelerated by risks, pandemics, wars, political instabilities and environmental disasters. This book on ‘Modern Corporations and Strategies at Work’ focuses on different strategies followed by corporations. This book makes critical reading of corporate strategies and evaluates them. This book offers insights into the way corporations develop and implement strategies to face different challenges. This book explores wider world of corporate strategies and their limitations. The future of world economy and international business is shaped by large modern corporations and their rapidly changing business, management and marketing strategies. This book explores the way modern nation states are standing behind the corporations to ensure that their strategies are successful in a world of complex challenges. This book further examines how collaborations between the state and modern corporations are part of the corporate strategy at work today. Further how modern strategies are integral to the start, growth, expansion and sustainability of modern corporations. This book explores operational agilities and organisational abilities of modern corporations to engage with diverse challenges and overcome the crisis. The volatile business environment is creating conditions of instabilities for the market to function effectively and efficiently. Such conditions are weakening all agents and structures operating within international business and world economy. This book argues that there is an urgent need for a profound reshaping of the corporate strategies to deal with a post pandemic society. It is perhaps as far reaching as that the remaking of corporate strategies are in the crossroads today due to its intrinsic profit motives. The remaking of modern corporate strategy comes in the wake of pestilence of a global health crisis; its full impacts are yet to be felt, evaluated and understood. A comprehensive shift in corporate strategy from formulation, implementation and evaluation to remaking is at the heart of this transformations in the working of the corporations and their fundamental ideological apparatus.

Emerging Economic Models for Sustainable Businesses

Business & Personal Finance

The book discusses new and emerging economic models, that respond to 'Pulling' and 'Pushing' forces. Today we are poised at an interesting juncture, with favourable conditions making it easier to be a sustainable organization acting as a ‘Pulling’ Force and the climate crisis, rise in social-economic equities thereby ‘Pushing’ for urgent action. The book analyses economic models that look at value propositions, creation and capture with ‘People, Planet and Profit’ deeply embedded in each stage of the value chain. The contributions bring out the interplay between new standards, evaluation frameworks, technology innovation and other emerging tools to show how they create a sustainable business. For this, they lean on learnings from successful sustainable businesses. Business leaders will find that this book provides deep insights on improving their existing sustainable practices, and speeding up the transition from linear to circular, narrow stakeholder driven to community driven. For prospective entrepreneurs the book provides the nudge needed to start up a sustainable enterprise. Students and researchers can benefit from real-life examples of how sustainable transformations unfold.The book thus creates an easy guide for those willing to make the transition to sustainability, start a sustainable business and most of all, to motivate those who may not yet be convinced about the long-term sense of taking care of our people and our earth.

Perspectives on Industrial Ecology

Business & Personal Finance

Business-as-usual in terms of industrial and technological development – even if based on a growing fear of pollution and shortages of natural resources – will never deliver sustainable development. However, the growing interest in recent years in the new science of industrial ecology (IE), and the idea that industrial systems should mimic the quasi-cyclical functions of natural ecosystems in an 'industrial food chain', holds promise in addressing not only short-term environmental problems but also the long-term holistic evolution of industrial systems.This possibility requires a number of key conditions to be met, not least the restructuring of our manufacturing and consumer society to reduce the effects of material and energy flows at the very point in history when globalisation is rapidly increasing them. This book sets out to address the theoretical considerations that should be made implicit in future research as well as practical implementation options for industry. The systematic recovery of industrial wastes, the minimisation of losses caused by dispersion, the dematerialisation of the economy, the requirement to decrease our reliance on fuels derived from hydrocarbons and the need for management systems that help foster inter-industry collaboration and networks are among the topics covered.The book is split into four sections. First, the various definitions of IE are outlined. Here, important distinctions are made between industrial metabolism and IE. Second, a number of different industrial sectors, including glass, petroleum and electric power, are assessed with regard to the operationalisation of industrial ecology. Eco-industrial Parks and Networks are also analysed. Third, the options for overcoming obstacles that stand in the way of the closing of cycles such as the separation and screening of materials are considered and, finally, a number of implications for the future are assessed. The contributions to Perspectives on Industrial Ecology come from the leading thinkers working in this field at the crossroads between a number of different disciplines: engineering, ecology, bio-economics, geography, the social sciences and law.

How to Start a Home-Based Tutoring Business

Business & Personal Finance

Private tutoring represents a billion-dollar industry in the United States, serving millions of students a year. For educators, a home-based tutoring business may represent a part-time job to supplement their teaching income, a flexible career choice after having their own children or retiring from the classroom, or a uniquely fulfilling way to work one-on-one with children who need specialized help. But other people with expertise in various fields, including those with business skills, can also capitalize on this trend. In this comprehensive guide, a longtime teacher and tutor shows them how to do so. * Get paid to help kids succeed * Make parents your ally * Build trust with students * Set your own schedule * Market your expertise * Become the tutor everybody wants!

Handbook of Integrated CSR Communication

Business & Personal Finance

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

Το MBA σε εικόνες

Business & Personal Finance

Ο Τζέισον Μπάρον πέρασε 516 ώρες στην τάξη, έκανε βουνά από εργασίες και ξόδεψε χιλιάδες δολάρια για να ολοκληρώσει το MBA του στο BYU Marriott School of Business. Στην πορεία, αντί να κρατάει σημειώσεις που δε θα διάβαζε ποτέ, σκίτσαρε σε κάθε μάθημα – συμπυκνώνοντας σε εικόνες τα βασικά σημεία της εκπαίδευσής του και δημιουργώντας κάτι που και τραβούσε το ενδιαφέρον και ήταν εξαιρετικά χρήσιμο. Αφού με το MBA του, ο Τζέισον έφτιαξε ένα βιβλίο με αυτά τα σκίτσα, για να βοηθήσει τους νέους, επίδοξους ηγέτες του επιχειρηματικού κόσμου, όποια εκπαίδευση κι αν είχαν και όσα χρήματα κι αν έβγαζαν, να κατανοήσουν τα σημαντικά θέματα που διδάσκεται κάποιος σε μια οικονομική σχολή. Είτε σκέφτεστε να μπείτε σε μια οικονομική σχολή, είτε σπουδάζετε ήδη, είτε αναρωτιόσασταν πάντα τι μαθαίνεις σε ένα MBA, αυτό το εξαιρετικά ευχάριστο βιβλίο είναι ό,τι χρειάζεστε!

The Art of Fund Raising: The Appeal, the People, the Strategies

Business & Personal Finance

This book provides non-profit professionals and volunteers alike with often overlooked techniques and field-tested strategies that will help them become more effective fundraisers. It’s not necessary to read this book from beginning to end--each chapter stands alone. Gary shares his decades of experience to demystify the fundraising process and to inspire non-profits.

A History of Leadership

Business & Personal Finance

The evolution of leadership into a widely accepted concept occurred without any shared understanding and acceptance of its meaning and relevance in contemporary society. Why do some people become leaders? What is the source and legitimacy of leadership power? This book journeys into the heart of the relationship between leaders and followers, the social space and the arena where both contest and collaboration take place and leadership itself is played out.In the book, Morgen Witzel moves beyond traditional traits and skills framing, offering a fresh, historical analysis that involves many different actors with different motives and needs. By analysing the evolution of power relationships, the book analyses the interactions around how power is used and control is bargained for to illuminate the centrepiece of leadership.A wide-ranging history of a slippery subject, this book provides students, scholars and reflective practitioners with an empirical, historical base on which to test their own ideas and experiences.

Moneta e civiltà mediterranea

Business & Personal Finance

Introduzione di Ignazio Visco In una prosa che sa stemperare l’erudizione in un racconto affabile e arguto, Cipolla traccia dapprima la storia del denaro nell’alto Medioevo, in cui prevaleva il pagamento in natura e la moneta era un mezzo di scambio al pari di qualsiasi altra merce; poi segue l’emergere di monete a circolazione internazionale – il nòmisma bizantino, il dinar arabo, il fiorino, il ducato veneziano – cui si affiancava una "moneta piccola" per le transazioni della vita quotidiana; e mette a fuoco il curioso caso delle "monete fantasma", usate nella contabilità ma prive di un corrispettivo reale. Infine ricorrendo all’esempio del costo dei trasporti, dei libri e del denaro, insegna a intendere il valore relativo dei prezzi e cosa essi dicano delle condizioni di una società.

MBA in a Box

Business & Personal Finance

The best minds in business—at your serviceMBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For example:• Why finance is not just about manipulating numbers but of immense importance in sustaining growth, building widespread wealth, and creating jobs. • The profit zone and how to tell if a business is in one. • The skill of turning an idea or invention into a product that solves a problem for a market. • Merging the need of business to produce and grow with the environment so they are both sustained. • The latest thinking in marketing about branding, pricing, reversing a product’s life cycle, and turning what has become a commodity into a specialty.• And much more.

El coach de Sillicon Valley

Business & Personal Finance

La historia nunca antes contada de uno de los personajes más icónicos de Silicon ValleyBill Campbell desempeñó un papel fundamental en el crecimiento de varias compañías prominentes, como Google, Apple e Intuit, fomentando relaciones profundas con los visionarios de Silicon Valley, incluidos Steve Jobs, Larry Page y Eric Schmidt. Además, este genio empresarial fue mentor de docenas de otros líderes importantes, desde empresarios y capitalistas de riesgo hasta educadores y futbolistas. Dejó un legado de empresas en crecimiento, personas exitosas, respeto, amistad y amor después de su muerte en 2016.Los líderes de Google durante más de una década, Eric Schmidt, Jonathan Rosenberg y Alan Eagle experimentaron de primera mano cómo el hombre conocido como Coach Bill construyó relaciones de confianza y fomentó el crecimiento personal; inspiró valor e identificó y resolvió las tensiones que inevitablemente surgen en entornos de rápido movimiento.Para honrar a su mentor e inspirar y enseñar a las generaciones futuras, han codificado su sabiduría en esta guía esencial. Basado en entrevistas con más de ochenta personas que conocieron y amaron a Bill Campbell, El coach de Silicon Valley explica los principios del entrenador y los ilustra con historias de las muchas personas y compañías con las que trabajó. El resultado es un plan para líderes empresariales y gerentes con visión de futuro que los ayudará a crear culturas, equipos y empresas de mayor rendimiento y rapidez.

Hutchison Whampoa Limited

Business & Personal Finance

Hutchison Whampoa Limited is a holding company based in Hong Kong with its core business interests in property development, retail and manufacturing, telecommunications and finance and investment. The deputy managing director must assess the company's corporate strategy. She must consider how the corporate office adds value to the underlying business and review the business portfolio and its considerable geographic scope. It is unlikely Hutchison Whampoa can be a global player in all of its businesses, so she must determine which of the businesses can be global, regional or local.

The Direct Mail Revolution

Business & Personal Finance

BOOST YOUR BUSINESS WITH DIRECT MAILThink direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent.In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail.Learn how to:Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and moreIncrease response rates with the six characteristics of irresistible offersTrack and test the key ingredients of your direct-mail campaignSeamlessly integrate your print and digital marketing efforts for a multidimensional sales funnelGain leads and sales with the “magic words” of direct-response copyAvoid the most common “snail mail” mistakes that will get your marketing ignoredPlus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

L'économie toute nue

Business & Personal Finance

De la station-service à la supérette du coin, de notre boîte mail à notre tirelire, l'économie est partout. Cette « science lugubre », comme l'appelait Thomas Carlyle, envahit nos vies depuis notre enfance avec l'achat de nos premières sucettes, jusqu'à l'âge adulte avec notre prêt immobilier.Dans son livre L'économie toute nue, Charles Wheelan nous montre que loin d'être lugubre ou obscure, l'économie est une science essentielle qui peut être follement amusante.Il parvient à ramener sur le devant de la scène ce sujet trop souvent discrédité en le « déshabillant » de ses graphiques, équations et jargon trop compliqués, mais en y ajoutant une bonne dose d'humour. L'ouvrage offre un aperçu distrayant et rafraîchissant du monde économique qui nous entoure, grâce aux nombreuses anecdotes que Charles Wheelan va puiser un peu partout, de son propre jardin aux pays d'Afrique subsaharienne."Comprendre les bases de l'économie avec un minimum d'effort, mais un maximum de plaisir." - Gary Becker, prix Nobel d'économie 1992.

Positive Intelligence

Business & Personal Finance

In his popular Stanford University lectures, New York Times bestselling author Shirzad Chamine reveals how to achieve one’s true potential for both professional success and personal fulfillment. His groundbreaking research exposes ten well-disguised mental Saboteurs. Nearly 95 percent of the executives in his Stanford lectures conclude that these Saboteurs cause “significant harm” to achieving their full potential. With Positive Intelligence, you can learn the secret to defeating these internal foes. Positive Intelligence (PQ) measures the percentage of time your mind is serving you as opposed to sabotaging you. While your IQ and EQ (emotional intelligence) contribute to your maximum potential, it is your PQ that determines how much of that potential you actually achieve. The great news is that you can improve your PQ significantly in as little as 21 days. With higher PQ, teams and professionals ranging from leaders to salespeople perform 30-35 percent better on average. Importantly, they also report being far happier and less stressed. The breakthrough tools and techniques in this book have been refined over years of coaching hundreds of CEOs and their executive teams. Shirzad tells many of their remarkable stories, showing you how you too can take concrete steps to unleash the vast, untapped powers of your mind. DISCOVER HOW TO: • Identify and conquer your top mental Saboteurs. Common Saboteurs include the Judge, Controller, Victim, Avoider, and Pleaser. • Measure the Positive Intelligence score (PQ) for yourself or your team--see how close you come to the critical tipping point required for peak performance. • Increase PQ dramatically in as little as 21 days. • Develop new brain “muscles,” and access 5 untapped powers with energizing mental “power games.” • Apply PQ tools and techniques to increase both performance and fulfillment. Applications include team building, mastering workload, working with “difficult” people, improving work/life balance, reducing stress, and selling and persuading. About the Author: Shirzad Chamine is the author of the New York Times bestseller Positive Intelligence. He is Chairman of CTI, the largest coach training organization in the world. CTI has trained coaches and managers in most of the Fortune 500 companies, as well as faculty at Stanford and Yale business schools. A preeminent C-suite advisor, Shirzad has coached hundreds of CEOs and their executive teams. Prior to running CTI, he was the CEO of an enterprise software company. His background includes PhD studies in neuroscience in addition to a BA in psychology, an MS in electrical engineering, and an MBA from Stanford, where he lectures.

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